Such an application may also provide its Last but not least, authentic pictures users with pictures related to collective can be part of a place branding strategy. memories. Indeed, photography is another Authenticity and vintage character is a way that can be used for collective memory good combination that has already used to be valorized. Apart from a smart-app, in marketing strategies. Moreover, such pictures can be used as artworks located pictures presenting not only people but in the public space. Such technique also buildings or even urban spaces can has already used by a photographer be used in order to reinvent landscapes in who decided to regenerate abandoned communities. buildings by using peoples’ photographs in order to recite various stories and express sentiments. This regeneration project is presented in a documentary movie entitled “Visages Villages”. Valorization type Benefits Education Smart-app People awarness and Regeneration social integration strategies Collective Authentic versions of memory events/history Projects in public space/ Open museums Cultural preservation and progress Artistic experiences Tourism Economy (other sectors apart from tourism) Diagram How photography can be used to valorize collective memory. Source: Own elaboration. 66