Maximizing your theme should be a fun and creative process. Come up with fun and quirky ideas that build on the topic; for example, a festival of collective me-mory may have a contest of photographs taken by community members of events that have taken place in that locality. d) Determine the location Where you hold your festival is a crucial component of the planning process and directly affects its success. Look at the requirements of all the programs and acti-vities planned and determine their needs and requirements. Some relevant questions: • Is there plenty of space for the performances, activities, vendors and parti-cipants? • Are there adequate facilities such as power, lighting, water, bathrooms and parking? • Is it accessible to all visitors? • Does the venue suit the programming? • Are there buildings or businesses that could be adapted into venues? • What are the site conditions like? e) Get in touch with community This is one of the most important aspects because it is the beginning of the di-rect relationship with the community, it is the approach that will be taken to in-volve the community in the various activities that take place during the festival, such as: participation in workshops , exhibition of local products, presentation of artists, etc. Some activities to develop : • Contact the members to the community to determine their participation (artists, exhibitors, merchants, etc. • Establish alliances with local associations that work on the focus of the fe-stival. • Contact local providers of services necessary for the realization of the festi-val. • Establish agreements with local authorities. • Identification of volunteers that will participate. 93