4 ways to promote an event on social media after it’s over 1. Follow up with event attendees. When the event is over and people are returning to the daily grind, reconnect with them to say thank you or wish them a safe trip home. Don’t leave any loose ends untied. If people had remaining concerns or complaints, follow up with them to make sure those issues are addressed. This does a lot to strengthen people’s relationship to your brand. They’ll be more likely to engage with you again, whether that’s online or at the next event. 2. Create summaries for people who couldn’t make it Even if some of your followers couldn’t be there in-person, they can still take part in the event experience. Share content that gives people a taste of what they missed. Post images and videos that will inspire that “it’s-like-I-was-there” feeling. If you had a waitlist of people who weren’t able to snag tickets, send them exclusive content to let them know you value their interest. 3. Analyze your performance Set goals and social media metrics ahead of time so you can measure your campaign’s success against them. Was your priority ticket sales? Brand awareness? Take a deep dive into your analytics. Find out whether your team met those performance goals and how well you executed your plan. The insights you gain from this campaign will inform how you develop your social media strategy for future events. 4. Run a post-event survey If you want to up your game going forward, it’s important to ask people what they thought of the event. Create a post-event survey through a free platform like SurveyMonkey. You can also ask questions using poll stickers and emoji slider stickers in Instagram Stories. Asking for feedback with social media polling features is more informal. It makes it easy for people to respond. Keep in mind that this feedback won’t be anonymous though. Event Promotion: 6 How To Promote Your 20 Event Promotion Advanced Tactics To Event in Social Media. Tips | Event Marketing Promote Events with CF Digital Marketing Ideas Social Media 101