5.Host a giveaway Social media giveaway contests pump up your brand awareness and help convert followers to event attendees. Ask people to share a contest post from your account and use the hashtag to enter. Once they share, you’ll have all the eyes of their followers on your brand as well. This gets you a much broader reach, for the price of a handful of free tickets or products. If your event has any sponsors, consider asking them for giveaway items in exchange for some extra publicity. 6. Interview attendees on Instagram Stories Do you watch red carpet highlights on Instagram, even if you don’t tune in for the whole award show? There’s a reason for that. Short interviews with interesting subjects make for compelling and easily-digestible content. Create your own red carpet moments while the event is underway. Use Instagram Stories to share people’s reactions and feelings about your event on the spot. What are people talking about? How is the general vibe? 7. Live tweet Live tweeting sets the tone and shape of the online conversation around your event. It’s useful for capturing performances, or timely discourse, like at conferences, debates, and speaking events. Be consistent with the use of your event hashtag and share funny moments, main takeaways, and powerful quotes from speakers. Live event coverage is also important for engaging with your guests in real time. Monitor your feeds to address any concerns or questions that come up for people. 8. Display social media posts at the event. Social media can still be a collective experience without everyone looking down at their phones. Use a social media aggregation tool like Hootfeed. Hootfeed uses your dedicated hashtag to push related tweets to a real-time display. This strategy makes the online conversation more accessible and interactive for people in the room. It might even persuade them to join in, too. 100