Although it is not usually very difficult to people, women, children, older adults, etc) reach agreement on the larger goals (that and focusing on them. is, after all, why people are there in the first place), the process becomes more Defining allies in the process of difficult as the Collective memory strategy developing collective memory is developed. You should also focus your attention on It is often worth considering which those people whose support you need, to objectives are negotiable and which are interact with Collective memory within not, it may be a good idea to agree on the community. some of the options so that all participants Everyone can contribute with different are aware of which compromises are knowledge and skills for the promotion acceptable and which are not. of the Collective memory, the formation Develop the visibility strategy of relationships with people where you understand what they want and what they Marketing is important for generating can contribute, will always have a positive identity, which is why creating a collective effect, but it is also important that some of memory strategy that represents them is these activities are educational and fun in essential, may have the following elements: order to generate cultural identity • Brand: It is important that it is recognized Constant communication and at a glance and in a sustainable way is transparency among participants important. • Logo design: use colours and shapes Another important part is keeping people that reflect the work you do. The simpler informed through regular meetings, and the design, the better. It should be easy those who cannot attend being kept to draw and easy to recognize. Once informed through the PPP. you have chosen a colour and a logo, use It is important that participation is it in everything. Make sure it appears encouraged among community members. somewhere in all the images. In principle, Don’t be afraid to ask people you know to any material that comes from the participate; although this doesn’t mean community should be branded with the you have to bother them to the point community’s where they want to avoid you. • Advertising: The creation of the brand is only the first step, the next step is to transmit it. Collective memory advertising is not always about getting the word out to as many people as possible. It is more about adapting to a target audience (young 35