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2.3 How to introduce the Collective memory to the community and how to interact with it? When people first meet to consider Diversify the participants organizing a collective memory, there is usually at least some agreement about the It is important to involve as many people as objectives of the process. possible in the process. However, while it is important to have a lot of participation, There is diversity within the it is also important to reach agreement. If community itself the starting group for Collective memory is very diverse, it may not be possible to There is often a wide range of differences reach effective agreement. in people’s expectations, beliefs and value systems. Such diversity can provide Define agreed short and long term substantial strengths or can become objectives a considerable source of disunity and failure. How diversity is managed within Clarifying goals and objectives is an the community can be crucial to the important first step in creating effective effectiveness of the collective memory. communication, trust, solidarity or co- ownership of the collective memory. To have clear the expectations Setting long-term objectives is excellent, it allows the organizers of collective memory It is important that all participants in early to dream as well as to see the big picture. collective memory activities recognize why Small objectives are the most immediate they are participating, what they expect goal of collective memory. Short-term to gain from the collective memory, and goals that can be achieved more easily are what the similarities and differences are good for morale, can be planned concretely, between them. It is important to consider and can be seen as the ‘stepping stone’ in that not everyone in the community the trajectory of the larger goals of the will think the same way, so discussion is collective memory. important. 34

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