5.3 Communication Strategy through the use of social media and networks When it comes to social media event promotion, it’s important to make a plan. Whether you’re hosting a graffiti event for few people, or putting on a festival for thousands, having a strategy is key. Social media tools let you engage with your audience in creative ways that boost attendance and make for a better experience. Using the social media to promote a cultural event it is no need of money, social media event promotion is far from over once your guests walk through the door. An effective social media event strategy will involve connecting with your followers before, during, and after an event. Here are some social media techniques for creating the best digital experience for your guests, from start to finish. 8 ways to promote an event on social media before it happens. 98