Storytelling could The KOL will experience the travel routes and express be a useful way their views about the destination, local culture, cuisine, to introduce the etc. thereby bringing the market to penetrate deeply into collective memory the outers. to the outer world. Nowadays, tourism leaders and individual tourism In recent times there organizations (homestays, ecotourism sites, etc.) are has been an explosion actively cooperating with the KOLs. of digital technology On the Youtube platform, there’re many channels have platforms and the hundreds of thousands, even millions of subscribers. appearance of many These channels have investment in the scripts, interacting content creators who with local ethnic people as well as shooting and staging have influenced a an engaging way. At the same time, they also focus on certain community on introducing unique features in the local culture, on many interesting topics such as customs, festivals, lifestyles, the internet as known beliefs, etc. as influencer or KOL (key opinion leader). These video clips have attracted numerous views and comments around the world, not just limited to the domestic community. The content creators have actively built subtitles (subtitles) in English or speak English themselves in their videos to expand the possibilities of accessing to international viewers. In addition to the above individual channels, there are also channels of television stations that regularly publish video clips introducing tourism in a specific region on Youtube and attract attention. When looking for information related to a region and group, there are many video clips introducing indigenous culture in channels built by foreigners and expressed in their language. These channels mainly share practical experiences in the trip to explore nature and culture at various locations, bringing a great effect attracting the Storytelling attention of international tourists when they want to visit Memory Project and explore in person. 71