Abasto Magazine July/August 2024
Abasto Magazine Julio/Agosto 2024: Grace Kennedy & La Fe Opening Doors to Innovation and Success
> 26 IN THIS EDITION: CITY OF PASTA >>16 THE JOY OF MANGO >> 68
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In This Issue IN THE NEWS INDUSTRY 16 CITY FOOD OF PASTA 32 RETAILERS & La Moderna knows how to RESTAURANTS touch the hearts of Cleburne COVER residents. Retailers are increasingly incorpo- OUR FRONT PAGE rating hot food services for their 18 NEW APP customers. 26 INNOVATION Vallarta Supermarkets expands AND SUCCESS its services with VallartaGo. 38 GRILLING La Fe is positioned as a pillar in the 20 LEADERSHIP With summer comes the barbecue Hispanic frozen food industry on the season and the trends of what is East Coast. Franky Jorge, new president of consumed the most. Aurora Grocery Group. FOCUS 44 COMPRADOR 24 TECHNOLOGY Acosta presents a report on U.S. How the grocery market is poised to Hispanic shopper behavior. drive online grocery sales. AGRICULTURE 88 HEALTHY 64 PEPPERS 吀栀e importance of this vegetable Our columnist Nissa Pierson intro- in food preparation and marketing duces us to a delicious and refreshing GOOD BUSINESSES in the US. recipe perfect for summer, prepared with mango. 68 THE JOY OF 66 PESTICIDES MANGO How the National Mango IN FRUITS Board promotes this fruit. Consumers Reports released a 74 MB FOODS report on the use of pesticides on fresh produce. From adversity to success in food logistics. 44 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
PANORAMA EDITORIAL CCrreaeattiivve e SSttrraattegegyy ffoor Tr Thhe Re Reettaaiilleer Ir In Tn Thhe Se Suummmmeer Sr Seeaassoonn By Gus Calabro ith the onset of summer, we welcome the July/ GraceKennedy Group y La Fe August issue of Abasto magazine. 吀栀is season is Our cover story celebrates La Fe for opening the door to characterized by increased demand for refreshing innovation and success through its frozen products. 吀栀e design products and beverages. 吀栀is period is a signi昀椀cant of these products seeks to satisfy the tastes of the U.S. Hispanic opportunity for stores and supermarkets to consumer, o昀昀ering various options that authentically re昀氀ect Wimplement innovative marketing strategies that the richness and diversity of Latino cuisine. 吀栀is commitment not only attract more customers but also increase sales to innovation has not only resonated with the Hispanic community but has also consolidated GraceKennedy and Summer: a critical time for sales GraceKennedy and La Fe are the leaders in their segment. Summer brings with it a change in consumer habits. High temperatures and school vacations increase the in昀氀uence of Our presence at important events people in stores and supermarkets searching for products As always, Abasto magazine has been present at various to help them cope with the heat. Beverages see a signi昀椀cant key industry trade shows in May and June. We were at the increase in demand. 吀栀is is where well-planned marketing TIA (Tortilla Industry Association) show, page 36; the Sweets strategies can make a big di昀昀erence. & Snacks show, page 40; the NRA (National Restaurant Association Show), page 46; and 昀椀nally, the Purple Crown Case study: Pasta La Moderna Distributor show, page 28. We invite you to look for the On page 16, we highlight Pastas La Moderna's innovative We invite you to look for the image of your booth on these marketing campaign, which has successfully integrated sports pages and relive with us the highlights of these critical events. into its strategy. Leveraging the popularity of baseball, La Moderna's marketing department has created a campaign that Conclusion not only resonates with sports fans but has also signi昀椀cantly Summer is a season full of opportunities for retailers increased sales. 吀栀is campaign is a clear example of how and supermarkets, especially in beverages and soft drinks. creativity and identi昀椀cation with consumer interests can result Implementing creative and e昀昀ective marketing strategies in a successful marketing strategy. can increase sales, enhance the customer experience, and strengthen brand loyalty. In this July/August issue of Abasto, we invite you to explore these strategies and be inspired by the success of Pastas La Moderna to run your campaigns to the next level. Let's use the summer to refresh our sales with creativity and enthusiasm! 66 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
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Our TM BUENOS CONSEJOS. Collaborators BUENOS NEGOCIOS. MARY RON ANA ALFONSO JULIO IBÁÑEZ PAOLA OCHOA COPPOLA HESLEP MARGULIS MARÍA TRIANA BERTHIER Retail Executive, Director of Operations Creative Director of Director of RAM Psychologist & Entrepreneur by International. CEO at Agtools. She has Ten Acre Marketing. Communications, Business Consultant. profession and of Aurora Grocery a Master's degree in Former vice presi- LLC. He is a journa- She is Marketing marketer. He o昀昀ers Group and President Clinical Nutrition and dent of marketing for list specializing in Director of AnaBella integral solutions to of the Hispanic more than 10 years United Fresh Produce the food industry. Dried Food. Hispanic brands in Retail Chamber of of experience in the Association the US market. Commerce. supply chain. JAIME ENRIQUE RICARDO GAITÁN JAY GARCÍA RAMON PORTILLA NISSA PIERSON “RICK” PARRA Branding specialist. Specialist in high Founder HumanX Renowned herb Executive Director of Master in Marketing performance sales Insights. Visionary expert, cooking teacher multicultural consul- Management and professional leader in customer and recipe creator. Nissa ting for Cross Cultural Universidad San Plablo. promotion. Speaker insights. Passionate writes about fresh Conexion with over Author of the book: "101 and trainer of sales about CX. Innovator herbs on her blog 30 years in the CPG useful branding tips". strategies. in Insights technology MyHerbal-Roots.com. sector. ABASTO MEDIA IS ACCREDITED / ACTIVELY INVOLVED Gerente General / VIOLETA MONTES DE OCA Mercadotecnia Multicultural WITH THE FOLLOWING ASSOCIATIONS: General Manager [email protected] • /Multicultural Marketing GUSTAVO CALABRO 336.724.9718 x.203 ANITA GRACE, MBA [email protected] • Cuentas Nacionales / [email protected] • 336.724.9718 x.204 National Accounts 763.792.3538 ELIANA LANKERD Director Creativo / Creative [email protected] • Administración & Eventos / Director 336.724.9718 x.202 Administration & Events JENNIFER PANTOJA-PAREDES Ventas México-Latam / FERNANDA P. WALKER [email protected] • Sales Representative LATAM fernanda.pineros@abasto. 336.724.9718 x.201 MARCELA CHAVES com • 336.724.9718 x.213 [email protected] • Coordinador Editorial / 336.724.9718 x.206 PPubublliicciiddaadd / / A Addvvererttiissiinngg Editorial Coordinator NILDA MARÍN adadveverrttiissiinngg@@aabbaassttoo..ccoomm HERNANDO [email protected] • 33336.6.44886.6.22442244 Abasto es una revista bimestral de circulación nacional publicada By Hispanic RAMÍREZ-SANTOS 336.968.1276 Marketing Consultants, Inc. P.O. Box 20577 Winston-Salem, NC 27101. Todos los derechos reservados. Prohibida la reproducción parcial o total de su [email protected] JUAN PABLO MADERO Suscripciones / Suscriptions contenido sin previa autorización del Editor. Abasto investiga la seriedad de sus anunciantes, pero no se hace responsable del contenido de las ofertas. Las • 336.724.9718 x.205 [email protected] • [email protected] opiniones expresadas By los autores y contribuyentes que colaboran en esta revista no son necesariamente compartidas By los editores o representantes 52.1.333.167. 8502 de HMC (Hispanic Marketing Consultants) Abasto Media. 88 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
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FEATURED PRODUCTS Products To Enjoy the Summer Pepito USA Pepito USA offers you from the classic peanuts to the crunchiest churritos. Perfect for any time of the day, meet the whole family and start enjoying: - Pepecuate Japanese Peanut. - Pepecuate Cacahuate Garapiñado. • PepeCrunch Queso & PepeCrunch Hot. • Corn Churritos. • Palanquetas. • PepeDonas. PEPITO USA | [email protected] | HTTPS://PEPITO.GLOBAL Productos FUD Chamoy Mega Get ready to welcome summer the way it deserves! Let's Summer Distinguished by a delicious and refined level of with FUD is here, and with it comes the opportunity to create spiciness, the new Chamoy Mega Picosito provides unforgettable memories with your family. Turn afternoons at the just the right amount of spice complemented by sweet pool, soccer and games into something special by pairing your meals notes. Chamoy Mega Picosito is perfect for fruits and with our stars of the season: Hot Links, Hot Dogs and FUD Hams. vegetables. It is also ideal for garnishing drinks, such BAR-S FOODS – A SIGMA COMPANY as margaritas or mangonadas. WWW.FUDUSA.COM | 1-800-699-4115 MEGA ALIMENT0S | WWW.MEGA-FOODS.COM | 972-482-7708 1010 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
At Lol-Tun® we create products that traditionally represent the Mexican family, with warmth, commitment and authentic natural 昀氀avor. We put in your kitchen the perfect selection of sauces, preserves and our practical cooking pastes. Make all those delicious Mexican- 昀氀avored dishes a reality. SALES USA: SUPPLY SERVICES & SOLUTIONS LLC HTTP://SUPPLYSERVICESS.COM/ [email protected] TEL Y WHATSAPP: USA +1 (210) 687 85 64 MEX +52 (552) 270 11 67 Pasta La Moderna® La Preferida La Moderna USA introduces the new sign language paste which featu- res a carefully crafted alphabet derived from Mexican Sign Language. Seasoning Blends By purchasing this product, you will be helping the non-pro昀椀t organi- Try our new trio of condiments! Spice up zation Texas Hands & Voices (A chapter of Hands & Voices). your next meal with La Preferida's new To learn more about sign language, visit seasonings. Made with a balanced blend www.LaModernaUSA.com of herbs and spices, La Preferida's new We have been able to bring our products to families in the United States, seasonings are easy to use and perfect for Central and South America and other parts of the world. your favorite taco recipes! We are a proudly Mexican company and we will continue working to feed the world. LA PREFERIDA | WWW.LAPREFERIDA.COM | TEL: LA MODERNA • WWW.LAMODERNA.COM.MX • TEL: 1 (888) 944 9411 • 1 (800) 621-5422 | [email protected] AABBAASSTOTO..CCOOMM JJ UULYLY//AAUUGGUUSSTT 2 2002244 1111
FEATURED PRODUCTS ¡LISTTO! We bring the flavors of Mesoamerican food, which is the same region where the Mayan civilization lived, to our compatriots who live outside their country, sharing the delicious traditional dishes that have been prepared for years. With the LISTTO! breading machine you can prepare recipes with chicken, meat or seafood. WWW.ALIMENTOSLISTTO.COM [email protected] XOT ENERGY TAKE A XOT! Awaken your senses with XOT Energy! A carbonated energy drink made with natural fruits. XOT accompanies you in your day, added with vitamins B2, B3, B6 and B12 and reinforced with natural ca昀昀eine to give you the energy you need. Taste the freshness and natural 昀氀avor in every sip! VILORE FOODS • WWW.VILORE.COM • 210-509- 9496 • [email protected] Salsa Lago de Chapala Discover the authentic Salsa Lago de Chapala, starting with the original 昀氀avor of Chile de Arbol, as well as our other four 昀氀avors: Habanero, Green Habanero, Poblano & Habanero, and Seafood. Bring the tradition and unparalleled taste of Mexico to your table! SANE DE CHAPALA | CONTACTO: [email protected] 1212 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
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MARKET DATA BBEEREER C CHHEEREER Statista Market Insights expects beer to be the highest-consuming alcoholic beverage on average in the U.S. this year. Note: Per capita consumption in gallons | Source: Statista Market Insights, March 2024 69.39 tzer 6.15 12.80 sel 0.95 7.80 spirits beer wine Hard cider THE MOST POPULAR IMPORTED BEER Top 10 best known beer brands Top 10 best-selling imported beer brands Modelo Bud Light 87% 3,973.33 Corona Corona 87% 2,967.78 Heineken Budweiser 85% 829.29 Dos Equis XX Heineken 85% 430,68 Stella Artois Miller 80% 401.57 Pacífico Coors 79% 271.48 Guinness Michelob 77% 170.97 Labatt Busch 76% 147.47 Tecate Blue Moon 74% 125.35 Foster’s Samuel Adams 73% 78.59 Note: United States; August 2023; 1,152 individuals aged 21-64 Note: Sales 昀椀gures in millions of dollars for top imported beer brands to the answered the online survey. U.S. in 2022. Source: Statista with information from Beverage Industry Magazine, Source: Statista with information from Beer Brands Ranked. March 2023. 1414 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
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IN THE NEWS LLaa MMooddeerrnnaa TTrraansnsffoorrmmss CClleebbuurrnnee, T, TXX, i, inntto Po Paasstta Ca Ciittyy By Hernando Ramírez-Santos very Friday, there is a baseball game at Cleburne's La Moderna Field, and the Railroaders minor league team proudly wears the "Pasta City" jersey. 吀栀is is how Interamerican Foods/ La Moderna USA celebrates with the city's community where the EMexican pasta manufacturer has its production plant. Since the opening of its pasta production plant in Cleburne in 2018, the goal of Interamerican Foods/La Moderna USA executives has been to make the brand an integral part of this city of nearly 34,000 people. For six years, the Interamerican Foods/La Moderna USA plant has seen signi昀椀cant growth in its pasta production while deepening its relationship with the Cleburne community. During the COVID-19 pandemic, it partnered with the Railroaders to hold meal delivery events for the population, as well as with the Dallas Independent School District and the Mexican Consulate. In 2021, La Moderna took its commitment to Cleburne to the next level by o昀케cially sponsoring the Friday 昀椀reworks at Railroaders games. 吀栀e light and color show captivated pasta lovers and baseball fans, fueling excitement and strengthening the bond between La positive change to the people of Cleburne. 吀栀is is just the beginning Moderna andRailroaders fans. of a long and fruitful relationship, and we look forward to the great things we will accomplish together." Pasta City in May 2023 During the Little League baseball season that began in May, La 吀栀e success of the Friday 昀椀reworks sponsorship led to a historic Moderna Field is the gathering place for the Cleburne community. opportunity in 2023: acquiring the naming rights to the Railroaders Families enjoy Railroaders games, celebrate with 昀椀reworks, and stadium. savor dishes made with La Moderna USA pasta, such as the delicious Interamerican Foods/La ModernaUSA took a signi昀椀cant step in mac and cheese. making Cleburne an international landmark as the Pasta City, the Hence, the Pasta City takes shape. About this historic agreement, iconic stadium was o昀케cially renamed "La Moderna Field." at the entrance of La Moderna Field stadium, there is a plaque In celebrating this agreement, Interamerican Foods/ La Moderna with a message from La Moderna USA, which, in one of its USA CEO Esteban Abascal said: paragraphs, reads: "I am incredibly excited to join forces with the Cleburne "This collaboration shows the power of shared dreams, Railroaders, which speaks not only to La Moderna USA's community support, and the extraordinary possibilities that commitment to the city of Cleburne but also a signi昀椀cant step in arise when a community comes together in pursuit of a common making the dream of Cleburne being known as the Pasta City a goal. Cleburne is not just a city: it is a place where passion, pasta, reality. We are proud to partner with a powerful organization that and baseball intertwine, creating a vibrant tapestry of 昀氀avors, shares our values and commitment to the local community. 吀栀rough excitement, and unforgettable experiences." this partnership, we hope to create new opportunities and bring 1616 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
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IN THE NEWS AAmamazzonon L Lauauncnchehedd L Looww--CCoosstt GrGroceroceryy Del Deliivvereryy S Suubbsscrcriippttiioonn By Abasto mazon launched a new grocery delivery subscription Customers with a registered EBT card can experience the same bene昀椀t that is available to Prime members and customers grocery subscription bene昀椀ts without a Prime membership for just using EBT in more than 3,500 cities and towns across $4.99 per month. A free 30-day trial is available for customers. the U.S. “吀栀is new grocery subscription bene昀椀t provides even more 吀栀e E-commerce giant said that at $9.99 per month value and savings on delivery fees for customers who regularly Afor Prime members, this subscription o昀昀ers unlimited order groceries from Amazon Fresh, Whole Foods Market, and the grocery delivery on orders over $35 from Amazon Fresh, Whole variety of local grocery and specialty retailers on Amazon.com,” said Foods Market, and a variety of local grocery and specialty retai- Tony Hoggett, senior vice president of worldwide grocery stores at lers on Amazon.com and provides access to even more convenient Amazon. delivery and pickup options. Vallarta Supermarkets Offers its New Mobile App VallartaGo By Abasto allarta launch and its potential to enhance the shopping experience for Supermarkets our valued customers”, said Lizette Gomez, Marketing Director has launched its at Vallarta Supermarkets. new VallartaGo App, allowing The App is Free to Download Vusers to have VallartaGo has the same in-store prices, no markups, and no their groceries delivered hidden fees and allows shoppers to save time by ordering online or ordered for pickup and skipping the lines. within ten miles of Within the app itself, users can create shopping lists, shop their closest Vallarta for store specials, 昀椀lter for lifestyle preferences (gluten-free, Supermarket. lactose-free, vegan, organic, etc.), and see delivery window times. 吀栀e Hispanic grocery store company said that for now, the Using technology, Vallarta Supermarkets seeks to optimize its VallartaGo app is available only to shoppers living in the vicinity operations and customer service. 吀栀e company recently partnered of the Canoga Park supermarket (8201 Topanga Cyn Blvd). with RELEX Solutions to improve growth and e昀케ciency in its However, the grocery chain said the service will roll out to 25 supply chain and retail planning processes. additional locations later this year. In addition, with the implementation of the Logile Inventory “With VallartaGo, our customers can now order or pick up their Management Solutions (IMS) system, Vallarta Supermarkets groceries within a mere 10 miles of our store, revolutionizing has a complete fresh and center-store inventory management how they shop for essentials. We’re incredibly excited about this ecosystem focused on each store. 1818 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
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IN THE NEWS NEWS Aurora Grocery Group Announces Leadership Transition By Abasto urora Grocery Group (AGG), an East Coast Hispanic Franky Jorge, the newly appointed Chairman, expressed supermarket chain, has announced the appointment of his gratitude and commitment to AGG’s future. “I am deeply Franky Jorge as the board’s new Chairman. honored to take on the role of Chairman Franky Jorge succeeds his brother, Omar Jorge, who at Aurora Grocery Group. My brother’s served as Chairman for the past 12 years and will continue leadership has laid a strong foundation, Ato serve on the Board of Directors. and I look forward to building upon “After 12 years as the Chairman of Aurora Grocery Group, I’m very his legacy. I’m fully committed to proud to pass the baton to our new Chairman, my brother, Franky leading AGG with the same dedication, Jorge. From the founding of AGG, I told my family members that I integrity, and vision that has guided did not see the position of Chairman as a permanent position but us since our founding. I’ll be working as one that would be passed through di昀昀erent family members so closely with our CEO Julio Ibáñez, and that all of us could bring our energy, talents, and new ideas for the the rest of the Board to ensure that AGG bene昀椀t of all our stores,” said Omar Jorge. continues to 昀氀ourish,” said Jorge. Franky Jorge Aurora Grocery Group Changes in Grupo Bimbo's Leadership By Abasto rupo Bimbo announced that it has restructured and will be responsible for running the company. its executive leadership with the creation of the Grupo Bimbo is eight times larger today than it was Executive Chair position, which will be held by in 1997 when Sertvitje became CEO of the company. Daniel Servitje Montull, previously CEO of the During that 27-year period, they made 93 acquisitions, company. In his place, Rafael Pamias Romero becoming a leading bakery company, the largest in Gtook over as CEO on May 1, 2024. the world, with 227 bakeries and more than 151,000 吀栀e Executive Chair will focus on strategic decision- employees in the 35 countries in which they operate. making, ensuring the alignment of the true long-term Rafael Pamias, who currently holds the COO and view and the interests of the shareholders and Board CSO positions, has more than 35 years of experience Daniel Servitje of Directors. in business strategy and marketing in multinational Montull 吀栀e new Executive Chair position will be held by companies such as Henkel and Danone. Daniel Servitje Montull. “I’m honored to have been assigned this great “Having just turned 65 years old and after 43 years of responsibility. I deeply thank the trust placed in me working full-time, I want to take a step forward and have by the Board, shareholders, and, of course, by Daniel. made the decision to pass the CEO baton and become You can be sure that I am deeply committed and that I Executive Chair. On top of being the Chairman of the will work to continue with the success and sustainable Board, I will continue highly involved in all aspects of the growth that Grupo Bimbo has achieved for nearly 80 strategy and execution of the company,” said Servitje. years”, said Pamias. 吀栀e CEO will report directly to the Executive Chair Rafael Pamias Romero 2020 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
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IN THE NEWS Quick News Purchases 204 Stripes Stores 7-Elenven acquired 204 Sunoco CP stores, which include the Stripes convenience stores and Laredo Taco Company restaurants. 吀栀e stores now owned by 7-Eleven are in Texas, New Mexico, and Oklahoma. WWaawwaa c comomeess t too Nor Nortthh C Caarrololiinnaa 7-Eleven owns and operates all Stripes aannd gd grroowws is in Pn Peennnnssyyllvvaanniiaa and Laredo Taco Company locations in the Wawa's 昀椀rst North Carolina store opened in Kill Devil Hills United States. on May 16. 吀栀e convenience store brand now has over Over the next ten years, Wawa plans to build at least 80 stores 13,200 stores in the United States and Canada. in North Carolina, with the 昀椀rst 8 to 10 stores in 2024 and up to 15 7-Eleven operates and franchises Speedway®, stores in 2025. Stripes®, Laredo Taco Company®, and Raise the Wawa also broke ground on its 昀椀rst store in downtown Pennsylvania. Roost® Chicken and Biscuits. It plans for 40 new Wawa stores, with the 昀椀rst openings by the end of 2024. Wawa stores are in Pennsylvania, New Jersey, Delaware, Maryland, Virginia, Florida and Washington, D.C. the best gas stations to eat at USA Today asked which the best destinations are to eat in the middle of the road. 吀栀ese are the "Best Gas Station to Eat At" award winners. 1. Royal Farms 4. Rutter’s My Weigel’s 2. Casey’s 5. TravelCenters 3. Kwik Trip of America Employee Rewards 6. Maverik East Tennessee-based convenience store chain Weigel's announced the 7. QuickChek launch of employee rewards program MyWeigel's. 8. Weigel’s The program's design seeks to improve employee satisfaction and 9. QuickTrip foster stronger ties within the company and foster stronger ties within the 10. Buc-ee’s chain's community. Founded in 1931, Weigel's has 79 stores, a dairy and a bakery. 2222 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
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TECHNOLOGY OUTLOOK Food: Bet in and Boost Online Sales By Violeta Montes de Oca eople are more interested in buying food online, but is GROCERIES, HEALTH AND the grocery market ready for this? CONVENIENCE According to Nielsen, the omnichannel retail 吀栀e rise of e-commerce and online shopping has led to landscape is signi昀椀cantly shifting in 2024. In 2023, increased competition for digital shelf space among Fast- online sales surpassed in-store sales by nearly three Moving Consumer Goods (FMCG) brands. Healthy eating is Ptimes the rate. Online sales increased by 11% and now a permanent shift in consumer behavior, and supporting accounted for 17.3% of total sales, while in-store sales only grew shoppers on their nutritional journeys is crucial. Online by 4%. 吀栀e food sector presents the greatest opportunity for shopping continues to grow, especially in categories like online sales growth. However, the online grocery market is grocery and personal care, where convenience and variety are still behind other categories.. key factors in purchasing decisions. STORES ARE SHRINKING SUSTAINABILITY According with NIQ, the traditional stores are shrinking. Consumers are increasingly interested in sustainability, with From 2009 to 2022, square footage in supercenters (-5%), 95% making an e昀昀ort to live more sustainably. 吀栀e grocery supermarkets (-3.5%), dollar stores (-0.4%), and drug stores industry has an opportunity to align their products and (-13.3%) has decreased. marketing with this demand. However, 26% of shoppers need E-commerce sales made up 15.6% of total US sales in the help 昀椀nding sustainable products online. third quarter of 2023, signifying rapid growth and changing consumer expectations. PROMOTIONS Grocery brands should also consider their omnichannel OMNISHOPPING shoppers when planning out promotions. Customers need 吀栀e growth of e-commerce is tied to the rise of Omni a reason to interact with both physical and online purchase shopping. In the US, 86% of Consumer-Packaged Goods (CPG) paths. If the promotion only targets one channel, retailers may dollar sales are from “omnichannel shoppers.” 吀栀is means miss out on sales in another. However, it is also essential to consumers are buying CPG products through every channel, identify the omnichannel split and determine which consumers often at the same time. More than one in 昀椀ve (22%) shoppers are the most likely to give the best bene昀椀ts from a promotion. now plan an in-store shopping trip combined with a prior If all online sales occur on promotion, there may be an issue. online order. 2424 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
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OUR COVER PPiillllaar r iin n tthhe e HHiissppaanniic c FFrroozzeenn FFoooodd MMaarkrkeett By Hernando Ramírez-Santos n the East Coast of the United States, La Fe has established itself as one of the industry's most recognized Hispanic frozen food brands. With more than half a century of history, this brand has adapted and grown in a competitive Omarket, o昀昀ering products that satisfy the needs of the Hispanic community and capture the attention of consumers from diverse cultures. LEADERS IN INNOVATION EVOLUTION AND EXPANSION OF LA FE 吀栀e key to La Fe's success has been its focus on quality and Since its founding more than 56 years ago, La Fe has been a leader convenience, whether preparing and sharing favorite recipes among in providing essential products for Hispanic families. family and friends or providing convenient snacks and refreshing 吀栀ey started with foods such as frozen yucca chunks, fruit beverages. pulps, and guava paste. Not only did these products quickly become 吀栀e brand has developed a portfolio of more than 1,400 products, favorites of Hispanic consumers, but they also attracted a broader many of which are vegan, kosher, non-GMO and A+ certi昀椀ed. audience on the East Coast of the United States. Its most notable products are convenient, ready-to-serve (RTS) However, La Fe has faced several challenges in this growth frozen and air fryer-friendly snacks. process, especially in a changing and evolving post-COVID-19 吀栀ese innovations have allowed them to expand into large chains marketplace. such as Walmart, Kroger, and Target and gain acceptance from One of the biggest challenges has been maintaining control of the second-generation Hispanic consumers and a mainstream audience. supply chain, a昀昀ected by global events. However, with suppliers in La Fe's frozen food portfolio represents 65% of its business, with regions such as Central and South America, Asia, and Europe, La Fe more than 500 products that include frozen yucca, exotic fruit pulps, has managed to stabilize costs and maintain its growth. sweet plantains, tostones, and a line of empanadas. Today, La Fe directly serves more than 吀栀ese foods are imported mainly from Latin America and the 12 states on the East Coast and indirectly Caribbean. 吀栀ey also import banana leaves from 吀栀ailand, one of reaches places like Illinois, Texas, and the best-selling products along the East Coast due to its freshness California, establishing itself as the 昀椀rst and high quality. However, they also have local products from the choice for quality products for Hispanic United States, such as frozen vegetables. consumers of all generations. CONSUMER FAVORITES 吀栀e acceptance of La Fe's frozen foods on the East Coast has been remarkable. According to a study conducted by WATT in early 2024, La Fe is in the top 3 for Anglo-Hispanic brand recognition and is the preferred frozen product portfolio for second-generation Hispanic and mainstream consumers between the ages of 20 and 45. 2626 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
吀栀e brand's commitment to the Hispanic community goes beyond o昀昀ering quality products. 吀栀e company actively participates in donations, scholarships, and support for institutions that bene昀椀t the population. In addition, they organize local events to bring people closer to the 昀氀avors of Hispanic cuisine and promote the culture in the United States. FRESHNESS AND QUALITY DISTINGUISH LA FE La Fe stands out for its rigorous selection process and quality maintenance. An innovation department is responsible for sourcing new products and packaging to meet market preferences. In addition, sensory testing and a data-driven approach ensure that products o昀昀er the best quality and taste. To ensure that its products reach consumers fresh, GraceKennedy Foods has three distribution centers in Florida, Georgia and New Jersey, the latter with 190,000 square feet of frozen storage capacity. It also maintains strategic alliances with distribution partners. 吀栀ese infrastructures and partnerships allow the company to cover the East Coast from Maine to Florida and indirectly reach other states. Building solid relationships with suppliers has been critical to the brand's success. Some have been helping La Fe grow for over 30 years. Looking ahead, GraceKennedy Corporation, with its La Fe brand, plans to continue its expansion in the United States, Canada, the Caribbean, and soon in Europe, with a clear strategy of portfolio growth and mergers and acquisitions that will enable La Fe to secure strong distribution channels and follow in the footsteps of its sister brand Grace, which celebrated its 100th anniversary in 2022. AABBAASSTOTO..CCOOMM JJ UULYLY//AAUUGGUUSSTT 2 2002244 2727
FOOD INDUSTRY TThhee PPuurrppllee C Croroww C Ceelleebbrraatteess i ittss SumSummmeerr F Foooodd S Shhooww 20 202244 By Hernando Ramírez-Santos Our Summer Show was great!” said Rick Calabro, general manager of the Purple Crow, at the close of the event held at the Hispanic distribution center’s Winston-Salem facility on 吀栀ursday, June 13, 2024. As has been traditional over the years, the Hispanic “food trade show was held in a very family-friendly atmosphere, where suppliers and buyers of grocery products made good business deals. “Buyers bene昀椀ted signi昀椀cantly from the savings o昀昀ered during the show, which led to amazing volume sales,” noted Calabro, who, along with his entire Purple Crow team, o昀昀ered personalized attention to exhibitors and attendees. ATTENDANCE CONTINUES GROWING Likewise, Calabro thanked everyone who attended the Summer Show. “吀栀e turnout was truly amazing, and we were delighted to see so many of our loyal customers. 吀栀eir presence added incredible excitement and energy, making the event a resounding success.” In turn, representatives of the many product brands o昀昀ered at the trade show expressed their satisfaction with the number of deals and business contacts they achieved during the event. “Attending the Purple Crow show has been an incredibly bene昀椀cial experience for the Gamesa brand,” said Keith Shelnut, Gamesa brand Key Account Manager, who highlighted that the event allowed them to showcase their innovative products directly to key retailers who stopped by the booth. “吀栀e interactions with these retailers are unparalleled because they come to our booth. It’s one of the few places where all the retailers come to us rather than us coming to them. 吀栀at’s very valuable; it helps us build stronger relationships and understand their needs. Most importantly, the show’s participation has led to substantial increases in sales because, at the end of the day, we all want to get more sales. We thank the Purple Crow and the Calhoun family for inviting us,” added Shelnut. NEW PRODUCTS SHOWCASED For his part, Franklin Morales, district sales manager for Novamex, made the most of the Purple Crow Summer Show 2024 to present new products and the company’s 昀氀agship line of beverages, 2828 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
IFOOD INDUSTRY such as Jarritos and Sangria Señorial. his participation in the Purple Crow Summer Show 2024. “吀栀e show has been excellent. We saw a lot of customer tra昀케c “We started at 8:00 in the morning, happily receiving customers. and many new customers. 吀栀is drives us to have a better future, and Fortunately, very good numbers, very good sales as always here with we are really grateful to the Purple Crow for the support it always the Purple Crow,” said Cuellar. gives to our brands,” Morales said. In the candy and snacks category, Mondelez USA was one of the EXCEEDING EXPECTATIONS many companies present at the show, with several of its brands In turn, Antonio Gomez, southeast sales director of Market 5201, most loved by Mexican consumers. highlighted the presence of many of the top large customers. “吀栀ey came from several areas, both from Virginia, Maryland, obviously GOOD DEALS from here, North Carolina, and Georgia. I feel that it has been Juan Ramon, Jay, Garcia, national sales manager for Mondelez one of the best years for us because every year we notice a jump, USA, said he didn’t have a moment’s respite during the Purple Crow it means that more and more customers are coming, and with the Summer Show 2024. promotions, they support us a lot,” said Gomez. “Collaborating with the Purple Crow here in North Carolina At the end of the trade show, General Manager Rick Calabro was a pleasure. I’m in charge of Ricolino, Vero, and Coronado with said, “We are incredibly grateful for the unwavering support of Mondelez USA, and I am very happy to be here. Sales were pretty our supplier community and look forward to continuing to grow good. 吀栀at is the best incentive for those of us who come from out alongside them. A heartfelt thank you to everyone who contributed, of town to be able to sell because, at the end of the day, that is what including our vendors, clients, and employees. Your contributions we come for,” said García. were invaluable in creating an unforgettable and enjoyable event In the neighboring booth, Esteban Cuellar, national sales director that surpassed all our expectations. On behalf of all of us at the of Manzela USA, also expressed his satisfaction with the results of Purple Crow, thank you!” 3030 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
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FOOD INDUSTRY FFooooddsseerrvviiccee aandnd RReettaailil CCononttiinnueue ttoo CCononvveerrggee By Ron Margulis vocado bread. Robots that make and serve co昀昀ee. Ideas for Menu Innovation and And lots and lots of plant-based food of all types, Development including several varieties of faux seafood. 吀栀at’s nnovation and menu development is next, balancing traditional I saw at the National Restaurant Show in Chicago Hispanic dishes with trendy, health-conscious options. this spring. AEating my way through more than 2,000 booths Consider o昀昀ering a variety of portion sizes and packaging options serving the latest food o昀昀erings, I saw dozens of traditional grocery to cater to di昀昀erent dining occasions. retailers, including many ethnic-focused stores trying to get new Seasons and Hispanic festivals, such as Día de los Muertos, ideas on how to engage with their shoppers. Christmas, and Cinco de Mayo are opportunities to create I was very interested to see dozens of vendors speci昀椀cally catering limited-time o昀昀erings to generate excitement and urgency among to retail, both those with physical or digital stores and restaurants customers.. that have a portion of their locations devoted to merchandising products. Promotion is Essential One of the attendees I talked with was Desiree Mimlitsch, senior 吀栀en comes promotion of the foodservice items in the store and brand manager of foodservice at MegaMex Foods, a joint venture the use of attractive, culturally themed displays and signage to draw between Hormel Foods & Herdez del Fuerte, which was showcasing attention. new salsas and mole. O昀昀er meal deals and family packs that provide convenience and She said they are seeing an emerging trend of consumers bringing value for customers looking for quick meal solutions. both traditional 昀氀avors, like Birria, to the forefront while also Hold tasting events and cooking demonstrations to engage pairing unexpected 昀氀avors. customers and showcase the quality and flavor of your prepared foods. The Fusion with Food Services Also consider using digital menus, loyalty apps and social media Returning from the show, I thought about the best ways for to keep customers informed about new o昀昀erings and events. Hispanic food retailers to meet evolving consumer demands by incorporating foodservice programs into their merchandising Two Final Points strategies. Invest in training programs to ensure sta昀昀 are knowledgeable To start, retailers need to conduct surveys, focus groups and about the cultural signi昀椀cance and preparation techniques of analyze purchasing data to understand the speci昀椀c preferences of Hispanic foods and maintain high standards of quality and their customer base and then segment customers based on factors consistency in the foodservice items sold. such as age, dietary preferences and cultural backgrounds to tailor If there is one thing I learned from this year’s restaurant show o昀昀erings accordingly. it’s that by integrating foodservice programs o昀昀erings into their Retailers should focus on authentic Hispanic dishes that resonate merchandising strategies, food retailers can not only enhance their with their communities, incorporating regional specialties that competitive edge but also create a vibrant, culturally rich shopping re昀氀ect the diverse culinary traditions within the Hispanic culture. experience that resonates with their shoppers. 3232 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
FOOD INDUSTRY Sam Walton was Latino! By Ramón Portilla, Founder of HumanX Insights ho has yet to hear of Sam Walton? 吀栀e 3. Pursuit of excellence founder of Walmart is an iconic 昀椀gure in Pursuing excellence is rooted in many Latin the retail world. traditions, where dedication and e昀昀ort are highly Born in 1918 in Oklahoma, Walton began valued. This means a constant commitment his career in a discount store during the to improvement and innovation for our store WGreat Depression. managers. A simple way to begin this process is In 1962, he opened the 昀椀rst Walmart in Rogers, Arkansas, with a to meet once or twice a week with the entire team vision of o昀昀ering low prices and excellent customer service. and encourage discussion of suggestions on how to His legacy is re昀氀ected not only in Walmart's global expansion, improve and empower your people to implement those which reached global sales of nearly $650 billion this year but also ideas successfully. in the core values he established that guide the company today. After working 16 years for Walmart and Sam's Club in Bentonville, 4. Acting with integrity Arkansas, and studying a lot about this leader and his values, I Integrity is part of our essence. Being honest and transparent identi昀椀ed tremendously with the spirit of those principles and my builds trust with both employees and customers. Latino blood. And yes, sometimes I would say, "this Sam Walton Consistency is critical in how we behave about this value. Even was Latino!" when faced with di昀케cult situations, 昀椀rm and decisive actions make "Mr. Sam," as they used to call him, knew that the business's us grow as a company and set a signi昀椀cant example with our teams. success depended on the development and motivation of his sta昀昀. 吀栀is philosophy is crucial. E昀昀ectively managing a team drives business results and creates a ThThe fe fuuttuurre oe of rf reettaaiil:l: productive work environment, ensuring that our teams are stable, MMoorree h huummaann e exxppereriiencenceess and we don't lose talent easily. I want to share with you Sam Walton's four values and how to When I think of Sam Walton's values, I immediately translate them into our culture: con昀椀rm what the future holds: retail that is not only focused on providing quality products and services but also 1. Respect for the individual on creating more human experiences for both customers It is true that our Latin idiosyncrasy sometimes and employees: manifests itself as rebellious. However, we have a strong sense of respect above all hierarchies. 1. Human experiences for customers As a store leader, we must ensure that our teams feel Respect and customer service enable us to deliver respected, listened to, and valued. For example, having memorable experiences. Customers value feeling listened a recognition program for our employees is a 昀椀rst step. to and respected. It is time for us to think about how to personalize interactions with customers, remembering 2. Customer service their preferences and o昀昀ering speci昀椀c recommendations. Customer service is the heart of retail. Hispanics are 吀栀is not only enhances their shopping experience but also undoubtedly hospitable. But are we just as hospitable creates an emotional connection with the store. in our stores? As a manager, do you walk the aisles with your employees, 2. Work experiences for employees focusing on customers and To provide better work experiences for employees, thanking them for their fostering an environment of respect, development business? and motivation is crucial. We want employees to be Establishing a customer- ambassadors and invite family and friends to work with first policy is essential. us, which is a virtuous circle for growing our business. You can start with small So, the next time you visit Walmart or Sam's Club, I invite actions such as making you to look at how they operate based on these principles. sure your sta昀昀 always says, Learn from them and implement what makes sense for "good morning" and that our organization. We have much to gain and nothing to the word "thank you" is lose. never missing at checkout. 3434 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
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FOOD INDUSTRY TTIIA TA Trriiuummpphhs is in Nn Neevvadada aa anndd iis rs reeadady fy foor Tr Teexxaass By Violeta Montes de Oca he Tortilla Industry Association (TIA) realizó su Convención Anual 2024 y Feria Comercial del 8 al 10 de mayo en el Horseshoe Casino Resort de Las Vegas, Nevada. Al evento asistieron 70 empresas expositoras y alrededor de 550 asistentes de 18 países. T吀栀e Tortilla Industry Association (TIA) held its 2024 Annual Convention and Trade Show May 8-10 at the Horseshoe Casino Resort in Las Vegas, Nevada. Seventy exhibiting companies and around 550 attendees from 18 countries attended the trade show. 吀栀e Tortilla World's 2024 Annual Convention & Trade Show brought tortilla manufacturers, industry suppliers, and distributors together under one roof to network, learn about the latest trends, and showcase their products and services. "On the producers' side, the event is attended by people at a higher level than at other conventions. Owners and decision-makers visit us," Jim Kabbani, Executive Director, and CEO of the Tortilla Industry Association (TIA) told Abasto during an interview. TIA's 2024 Annual Convention and Trade Show revolved around what's new in the tortilla WHAT'S NEXT FOR TIA industry. 吀栀ere, educational After the Annual Convention, TIA's hands-on classes are just sessions focused on as important. regulatory changes, updated Remember the following text: market information, and While the Annual Convention is more geared toward big how to achieve gluten-free producers who make 10,000 tortillas a minute in big factories, and clean-label products. Kabbani explained that in the hands-on class, the machine being In general, liquid used is commonly seen in Mexican restaurants and supermarkets. preservatives and improvers Its o昀케cial name is "Hands On." 吀栀is is its second year, consisting are used for and options of three days of small classes with 40 to 50 people, in which students for leasing, purchasing, or mix their dough. 吀栀ere is a machine to see how the corn or 昀氀our financing equipment and tortillas come out. 吀栀e dynamic is understanding equipment and new shelf- the science behind what happens if we life management concepts. add or not add more of a particular JIM KABBANI, CEO OF TIA (LEFT), ingredient. WITH DAN CALHOUN, FOUNDER OF 吀栀is year, they will take place July PURPLE CROW. 9-11 in Dallas-Fort Worth, Texas. 3636 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
FOOD INDUSTRY ¡Está que arde! Estado de la industria de asadores y ahumadores By Violeta Montes de Oca uly is National Grilling Month, but this outdoor MORE AND MORE. cooking gadget is gaining fans beyond preparing Fall and winter holidays are also an excuse to grill something. Jfood outdoors only during the month, in summer, Thanksgiving (20%) or on special occasions. Christmas or Hanukkah (11%) 吀栀e Saturday before Memorial Day has earned New Year’s Day (14%) the name “Back to Barbecue Day” because it’s one of the busiest Super Bowl (30%) days to buy a grill and o昀케cially marks the beginning of the Valentine’s Day (14%) smell of charcoal or grilled meat in the air. Read on to learn more about dates and foods and how REASONS, RATHER THAN much fame this extension of cooking adds up to, according to SEASONINGS. the Hearth, Patio & Barbecue Association and National Fire 吀栀ese are the top reasons people cook away from the kitchen: Protection Association. 57% for the flavor 40% for lifestyle CARBÓN Y GAS 33% for entertainment 64% of U.S. households own at least one outdoor BBQ, grill, or 29% for convenience smoker, while 61% have a gas grill. 23% for hobby Note: 吀栀e State of the Industry, prepared by the Hearth, Patio & DESAYUNO, LUNCH Y CENA Barbecue Association, results from an online survey conducted by In recent years, 12% grilled for brunch and 7% for breakfast. Rockbridge Associates Inc. in September 2021. FECHAS POPULARES Turning on the grill goes hand in hand with high temperatures. People like to cook outdoors on: 4th of July (54%) Memorial Day (44%) What’s trending on 琀栀e Father’s Day (34%) Labor Day (47%) grill in each state? Corn Beef or Pork Chicken Seafood Others 3838 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
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FOOD INDUSTRY WWhhaat tt thhe 2e 200224 S4 Swweeeetts & Ss & Snnaacckkss EExxppoo b brroouugghhtt t too In Indiadiannaappoollisis By Abasto he 2024 Sweets & Snacks Expo, a standout event FIRST TIME IN INDIANA, IN in the industry, was held from May 14 to 16 at After 25 successful years in Chicago, Sweets & Snacks Expo the Indiana Convention Center in downtown set up shop in Indianapolis because it is the right city to meet Indianapolis. It offered a unique platform the growing demands of the show and the community. 吀栀e for unveiling new products and business 2024 show began a new multi-year partnership with the City Topportunities. of Indianapolis. 吀栀e Sweet & Snacks Expo, a highly anticipated annual John Downs, president & CEO of the National Confectioners event, provides a unique opportunity for customers to preview Association – which is the host organization for the Sweets & and taste the latest products from renowned and emerging Snacks Expo – said: “As the top innovation showcase in the companies. It also o昀昀ers a platform for direct interaction confectionery and snack categories, the Sweets & Snacks Expo with company executives, marketing professionals, and sales o昀昀ers an opportunity for the community to come together representatives, providing insights beyond the world of sweets to debut products, gain insights, and create meaningful and snacks. connections. 吀栀is year’s show solidi昀椀ed that there is no better place to do so than right here in Indianapolis. You could feel a renewed energy on the show 昀氀oor from manufacturers, retailers, brokers, and suppliers alike – and everyone is buzzing about our bright future.” 4040 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
FOOD INDUSTRY FAST FACTS ABOUT THE SWEETS & SNACKS EXPO 2024 1,000 exhibitors – a show record! 300+ 昀椀rst-time exhibitors 16,000 attendees 250,000+ square feet of show 昀氀oor 25+ countries represented THE 2025 SWEETS & SNACKS EXPO Overall, the event was a huge success. 吀栀e following editions will be even sweeter, as next year’s Sweet & Snacks 2025 will return to Indianapolis, while Sweet & Snacks 2026 will be in Las Vegas. 4242 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
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FOOD INDUSTRY Hispanic Buyer Behavior What You in the U.S. Need to Know By Hernando Ramírez-Santos atino economic HISPANIC POWER CONTINUES TO GROW development in the “We conducted this survey of U.S. Hispanic consumers United States has to assess their attitudes and shopping behaviors versus accelerated in the non-Hispanic shoppers,” said Risch. last decade, growing 吀栀e specialist in shopper analytics noted that U.S. Hispanics Ltwo and a half times signi昀椀cantly outpace all other communities in the U.S. in faster than its non-Latino purchasing power and population growth. equivalent. A report by “Hispanic consumers are largely digital natives, and that Acosta Group analyzes carries over to their in-store shopping behaviors in terms Hispanic shopper of their comfort level and access to and use of digital tools,” behavior in the U.S., Risch noted. highlighting that by 2026, Some of the statistics in the report point out that by 2028, their purchasing power 22% of the U.S. population will be of Hispanic origin, and by will be close to three 2029, 27.4% of the Generation Z population will be Hispanic. trillion dollars. As the growth of the Hispanic population in the U.S. With these projections, advances, its purchasing power strengthens and will reach the supermarket industry three trillion dollars by 2026, Acosta Group projects. and food manufacturers have an excellent opportunity to “The U.S. Latino economy has grown two and a build loyalty to this population segment to ensure sustained half times faster than the rest of the population growth. Acosta Group “State of the Hispanic Shopper in the U.S.” over the last decade,” Kathy Risch. report provides a detailed look at Hispanic consumers’ attitudes, KEY FACTS perceptions, and behaviors related • 85% of Hispanics have at least one supermarket loyalty card. to grocery shopping. • 90% of shoppers have a grocery app that they access on their Abasto Media interviewed Kathy trips to the store. Risch, Acosta Group Senior Vice • 92% will use it on speci昀椀c trips to the grocery store. President of Shopper Insights & • Savvy Hispanic shoppers use apps primarily to search Thought Leadership, who shared for digital coupons, deals and product information (price, details from the report about the availability, o昀昀ers). Hispanic consumer, their trends, and • While 72% use digital tools to pre-plan grocery trips, 38% preferences. She also talked about consider retailer apps as their primary pre-trip shopping aid. strategies supermarkets and brands • While 1 in 3 Hispanics prefer to shop online, 54% still prefer to can follow to continue capturing this shop in physical stores (among those who shop both), and the booming sector of the U.S. economy. largest share of their monthly grocery budget is spent in-store. • 71% of Hispanics enjoy shopping at the grocery store because of the product and deal search. 4444 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
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FOOD INDUSTRY El National Restaurant Association Show 2024 Destacó By alta tecnología e interacción By Abasto os restaurantes destacarán By equilibrar la tecnología para hacer que la experiencia gastronómica sea más e昀椀ciente, cómoda y personalizada, a la vez que su centro son el cliente y la interacción. Ese fue el mensaje que dio Michelle Korsmo, presi- Ldenta y directora general de la National Restaurant Association durante su discurso de apertura del National Restaurant Association Show 2024. Este evento es el centro de innovación e inspiración en el sector de los restaurantes, que reúne a profesionales del sector para explorar las tendencias emergentes, la tecnología y las oportunidades educativas. La edición de 2024 se celebró del 18 al 21 de mayo en el McCormick Place de Chicago. Korsmo enfatizó a los propietarios, operadores y proveedores que los operadores de restaurantes tendrán éxito si conocen a sus clientes meta, a los que quieren llegar. “Pensar en tecnología empieza By comprender la propuesta de valor que ofrece a sus clientes, determinar sus necesidades, deseos, preferencias y comportamientos y, a continuación, adaptar la tecnología y el servicio en consecuencia. Este es el enfoque de alta tecnología e interacción que es fundamental en el negocio de los restaurantes hoy en día. Puede generar lealtad y, en última instancia, crecimiento. La tecnología ha evolucionado mucho en el sector de los restaurantes. Ahora, cada uno de ustedes se encuentra en una encrucijada en la que debe encontrar el equilibrio entre alta tecnología e interacción en su negocio”, dijo Korsmo. Tom Cindric, presidente del National Restaurant Association Show, dijo que la feria comercial ha sido durante mucho tiempo el lugar de nacimiento de la innovación, donde los líderes de la industria se reúnen para dar forma al futuro de los restaurantes. El NRA Show 2024 en cifras: + 2,240 exhibidores +720,000 pies cuadrados (9% más que en 2023) 124 países 6 continentes 4646 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
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FOOD INDUSTRY Uncovering How Consumers Find Value at the Grocery Store By Abasto hoppers enjoy food shopping as much as ever, according PRIORITIES WHEN IT COMES TO to FMI’s latest annual survey conducted with 吀栀e GROCERY SHOPPING Hartman Group. 吀栀e analysis starts with the 2024 To manage higher prices, Leslie Sarasin, president and series, “U.S. Grocery Shopper Trends: Finding Value.” CEO of 吀栀e Food Industry Association pointed out shoppers 吀栀e Food Industry Association survey provides a increasingly prioritize getting good value, which involves Scrucial snapshot of consumer behavior and sentiment. focusing more on quality and optimizing purchases for personal Speci昀椀cally, it focuses on the most frequently purchased enjoyment, convenience, and waste reduction at home. consumer category. Additionally, it highlights ongoing concerns “吀栀is is not to say that price is irrelevant to the value about the impact of in昀氀ation on grocery costs. equation. While half of shoppers surveyed say they are looking for more deals, only 32% are buying fewer items, and far fewer “FMI’s national survey found that grocery are cutting back on key food categories or attributes such as shoppers’ concerns about inflation have organic (15%) or fresh items (14%),” Sarasin concluded. stabilized in recent months, illustrating how FMI’s grocery trends exploration partner and CEO of 吀栀e resilient consumers are when it comes to food Hartman Group, Laurie Demeritt, noted that ultimately, food shopping.” Leslie G. Sarasin, President and shopping remains a labor of like – if not CEO of FMI-The Food Industry Association. always a labor of love. Leslie G. Sarasin, President and CEO of FMI-The However, how much shoppers like or 91% Food Industry Association. love grocery shopping varies between of shoppers demographics. have made some El recién lanzado Índice de Sentimiento de los Compradores For example, Demeritt said that changes to their deFMI’s newly launched U.S. Grocery Shopper Sentiment Index Millennials and Gen Z say they ‘love’ shopping habits. accounts for shoppers’ collective feelings and attitudes toward or ‘like’ grocery shopping more than grocery shopping as well as their feelings about their current Gen X or Baby Boomers do. primary store. 吀栀e research shows that where and how consumers shop for 吀栀e index found that grocery shopper sentiment reached food also di昀昀ers depending on age – it’s not just that younger a post-COVID-19 pandemic high in 2023 (of 72 out of 100) shoppers have more comfort with online grocery. Younger and continues to remain elevated (70 out of 100 currently), shoppers are more likely to have shifted their trips away from with more than half of shoppers surveyed expressing positive supermarkets and toward mass and other channels. feelings toward grocery shopping. 吀栀is strong score, achieved at the virtual peak of price in昀氀ation, suggests that notwithstanding the di昀케culties price in昀氀ation may introduce, it has done little to degrade the overall experience and outcomes perceived in grocery shopping. 4848 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
FOOD INDUSTRY FMI Presents 2024 Store Manager Awards By Abasto MI- 吀栀e Food Industry Association announced the 2024 Store Manager Awards recipients. 吀栀ese outstanding individuals have demonstrated exceptional commitment to driving success within their respective stores, fostering a culture of excellence, and delivering exceptional customer experiences. “We are immensely proud of these store managers for their unwavering commitment to the communities they serve and for their innovative approach to leadership. 吀栀ese awardees are a testament to hard work and creativity and Fdemonstrate the positive contributions the food industry makes in people’s lives each and every day. Congratulations to all our deserving winners,” said Leslie Sarasin, FMI president and CEO of FMI. The 2024 Store Manager Awards Recipients Categoría A (1-25 Tiendas): Kerri Hunsley, PCC her approach to work and mentorship was in昀氀uenced by her Community Market, Columbia City, time as a soccer player. It’s not just the hustle and competitive Washington. spirit, either: it’s how she sees a path to the goal, anticipates Nothing against desks or offices, but moves that may get in the way, and rallies her team to get the manager Kerri Hunsley doesn’t hang out in best performance from them as individuals and as those places very much. She spends about a group. two-thirds of her typical day working on the 昀氀oor at the PCC Community Market Category D (International): Rita in Columbia City, Washington, interacting Khijakadze, SPAR, Tbilisi, Georgia. with customers and associates. 吀栀at kind of If imitation is the 昀椀nest form of 昀氀attery, immersion allows her to see what’s working, Rita Khijakadze has a lot of admirers. A what’s not working, and what might be missing at one of the constant innovator, she has launched several highest-volume and heavily tra昀케cked PCC locations. “昀椀rsts” at her SPAR store that were emulated Categoría B (26-199 Tiendas): Román and implemented by other locations in Georgia. Pérez, The Fresh Market, Inc., Palm “People’s Pick” of 2024: Chris Lawlor Beach Gardens, Florida. Chris Lawlor, manager at Eurospar Wallace Village/ Many kinds of statistics support strong Henderson Retail in Lisburn, United Kingdom, is the “People’s store management. Although Roman Pick” of 2024, garnering over 4,300 social media Perez has hit important metrics for sales votes. 吀栀e fact that he doesn’t seek out credit and EBITDA, the fact that his store in is exactly why his colleagues nominated Palm Beach Gardens, Florida, is under the Chris Lawlor for an FMI Store Manager company turnover goal by double digits is Award. His natural humility – evident in arguably the most impressive. Employees stay at one of his favorite phrases about “Our the store because of his leadership and, more importantly, turn wee team!” – enables him to focus on in their best performances to make the location a standout. the business and others around him and has been a key factor in lifting the store’s Category C (More than 200 stores): Alex performance. Spurlock, QFC – The Kroger Co., Redmond, For her part, Sarasin concluded: “We look forward to Washington. continuing the celebration next year. Thank you to all If you watch Alex at work for a few participants in this year’s Store Manager Awards, and we are shifts at the QFC store in Redmond, grateful for the support of our partner in sponsoring this year’s Washington, owned by the Kroger Store Manager Awards program, 吀栀e Coca-Cola Company.” Family of Companies, you can see how 5050 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
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FOOD INDUSTRY Ready-to-eat Pineapple in 15 Seconds By Violeta Montes de Oca ome supermarkets o昀昀er the option of having pineapple cleaned, freshly cut, and ready to NoNo take home. HHasassslele People can choose whether they want it whole, 15 seconds is the in chunks or sliced. time it takes Isla to SWho is catering to this request? A machine in process a pineapple. the Fresh Produce department. Giant Eagle and Gulf Coast Market are examples of brands 4 ready-to-eat that have invested in this tool. On their 昀椀rst day, on average, pineapple options: they sold 45 pineapples. chunks, sticks, cored Pineapple is a delicious fruit but very complicated to cut. slices, or whole without When displayed in refrigerators at the end of the day, it does peel and core. not look fresh because the juice is visible in the container and has to be thrown 3 sizes of Isla away, Juan Pablo Aldana, pineapple: 9-10, 7-8, Zummo's U.S. Director of and 5-6 gauge. Business Development, told Abasto. Isla is the machine that helps sell more pineapples SHINES BY in grocery stores. Aldana DESIGN Isla was launched in 2022 and two years HHoow iw it wt woorrkkss later won the IF Design Award in the Product Isla is a user-friendly, easy, added that it Design discipline, Retail and intuitive machine can be right on category. designed to be operated the 昀氀oor, inside the Fresh 吀栀e IF Design Award is one of the most prestigious design by the consumer or a Produce department, or awards in the world, organized since 1954 in Germany. By 2024, person from the fruit and where ready-to-eat foods the year Isla won her award, there were 10,800 entries from 72 vegetable department are. 吀栀e latter, he said, countries. after Zummo training. means labor savings. The investment in 1. Place a plastic container stocking it in the store for the fruit. recovered within a few months, as pineapple 2. Place a pineapple on the sales surpassed top door, with the crown of expectations. the fruit facing up. Connecting the machine to an 3. Select how you want to application on the cell receive the pineapple. phone makes it possible to monitor in which store 4. Take out the container and season it works best. with the fruit and put a lid on it. 5522 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
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FOOD INDUSTRY IIDDDDBBAA CCEELLEEBBRRAATETEDD 6600THTH AANNNNIVEIVERSRSAARRYY with an Amazing Tradeshow By Violeta Montes de Oca he International Dairy Deli Bakery Association IDDBA 2024: FOOD INFLUENCES (IDDBA) annual tradeshow of 2024 marked the During IDDBA 2024, trends were predominantly showcased and association’s 60th anniversary. discussed in the "What's In Store Live" and the predominantly in During June 9-11, Houston, Texas, held one of the the "What's In Store Live" and General Sessions. biggest shows ever. 吀栀e theme of the 2024 edition was food as the main in昀氀uencing T 吀栀e IDDBA is a nonpro昀椀t trade association for food factor, because food is the most important in昀氀uencing factor, retailers, manufacturers, wholesalers, brokers, distributors, and because food in昀氀uences all sectors. other industry professionals. 吀栀e 2024 event had some keynote speakers, like José Andrés, Chef and Restaurateur, Chip and Joanna Gaines, founders of the Magnolia brand, and Buddy Valastro, mostly known for TLC TV show Cake Boss. Also, a What’s in Store Love! Workshop: Crafting Charcuterie: Exploring Latino and Asian Street Food Flavors. 吀栀e IDDBA 2024 was a show 昀椀lled with success and inspiration. “Once again, trade show has grown, as our membership diversity has grown. Starting our early shows in conference center in small hotels, to now partnering with some of the largest convention centers in America, we have celebrated our largest show yet, with over 850 great company’s & nearly 2,200 booths this year in Houston!”, said to Abasto Media David J. Haaf, President and CEO at IDDBA. IDDBA 2024 Facts 2,200 Stands 850 Companies 10,000 Attendees 5454 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
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FOOD INDUSTRY SUPER Highlights Cardenas Markets Foundation Supports Children's Welfare By Abasto Joining in the celebration of Día del Niño, the Cardenas Supermarket Foundation donated funds totaling $20,000 to 11 organizations that promote and support initiatives for the well-being of children. "Día del Niño is about celebrating children and advocating for their happiness and well-being," said Adam Salgado, president of the Cardenas Markets Foundation and chief marketing o昀케cer of Heritage Grocers Group. "For the Cardenas Markets Foundation, it's also about ensuring that children in the areas where Cardenas Markets stores operate have access to the resources they need to thrive, and we are honored to partner with these organizations to help further their respective missions," Salgado added. 吀栀e organizations bene昀椀ting are: Children's Fund (San Bernardino, CA), Loma Linda University Children's Hospital (Loma Linda, CA), Building Bridges Foster Family Agency (Ontario, CA), UCSF Benio昀昀 Children's Hospital Foundation (Oakland, CA), Lucile Packard Children's Hospital (Palo Alto, CA), Be a Mentor (Hayward, CA), Phoenix Children's Hospital (Phoenix, AZ), Defender of Children (Phoenix, AZ), University Medical Center Foundation (Las Vegas, NV) and Street Teens (Las Vegas, NV). Río Grande Latin Market Sets a Guinness World Record By Abasto 86,764 Rio Grande Latin Market on Buckner Boulevard in Dallas entered the prestigious Guinness Book of World Records with the world's largest avocado display. pounds 吀栀e Hispanic supermarket put together, over a seven-hour period, a display using 260,292 avocados with a total weight of 86,764 pounds. 吀栀e world record was certi昀椀ed by a Guinness World Record judge on May 3, and to celebrate, Río Grande Latin Market hosted a community celebration May 3-5. "Everything Big in Texas is not just about avocados. It's about bringing our community together. In addition to celebrating the avocado, we are also raising awareness about the importance of access to nutritious food," said Gladys Marquez, chief marketing o昀케cer for El Rio Grande Latin Market. "We recognize that access to fresh, healthy food is a challenge for many people in our community. 吀栀rough this campaign, we are doing more than just breaking records - we are supporting our local economy and strengthening our community," noted Marquez. 5656 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
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FOOD INDUSTRY SUPER Highlights NNY GY Goovveerrnnoor Er Ennaacctts Ns Neeww AAnnttii--SShohoplpliiffttiingng L Laawwss New York Governor Kathy Hochul joined a coalition of frontline retail workers and small business owners to cele- brate new protections against organized retail theft that became law with the signing of the Fiscal Year 2025 State Budget. 吀栀is comprehensive approach gives more power to law enforcement, prosecutors and business owners by targeting all areas of vulnerability. 吀栀e new protections include increased criminal penalties for anyone who assaults a retail worker, elevating it from a misdemeanor to a felony, and includes a $5 million tax credit to help small business owners invest in additional security measures. "I promised retail workers and small business owners that I would protect them, and that's exactly what we're doing," said Governor Hochul. NGA Honors Carlos Castro with the Spirit of America Award 吀栀e National Grocers Association (NGA) presented the Spirit of America Award to Carlos Castro, owner of the Hispanic supermarket chain Todos Supermarkets based in Woodbrige, Virginia. 吀栀e important recognition ceremony took place in Washington, D.C., during the NGA Fly-In for Fair Competition event in which NGA members visited with members of Congress to seek support for bills that bene昀椀t independent supermarkets. “Carlos is a pillar of his community and has been a tireless advocate for independent grocers, using his voice to bring commonsense solutions to the forefront. From his stores to the halls of Washington, D.C., Carlos’s persistent e昀昀orts ensure that policymakers recognize the vital role grocers play in communities nationwide. NGA is proud to honor Carlos with this award for his unwavering dedication to the independent supermarket industry,” said NGA President and CEO Greg Ferrara. 吀栀e Spirit of America Award was established in 1982 to recognize key industry and community leaders for their exceptional contributions to community service and government relations on behalf of the independent supermarket industry. “Being bestowed with the prestigious Spirit of America Award by the National Grocers Association, it is a great honor for me, because it puts me in a group of leaders that have made the di昀昀erence in our communities and our country. In my case the honor is even greater because it gives me the opportunity to also receive the award in the name of the Hispanic community, which I gladly represent,” Castro told Abasto Media. 5858 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
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FOOD INDUSTRY ONLINE GROCERY SALES to Grow Three Times Faster than in Stores By Abasto ver the next five years, eGrocery sales are projected to increase at a CAGR of 4.5%, more than three times faster than the 1.3% rate anticipated for the in-store segment. Meanwhile, overall grocery sales in the U.S. are Oforecast to grow at a compound annual growth rate (CAGR) of 1.6% through 2028, considerably slower than the 5.6% posted over the 昀椀ve years ending in 2023, which were powered by the pandemic and price in昀氀ation. 吀栀e new report, U.S. eGrocery Sales Forecast: 2024-28, developed by Brick Meets Click and sponsored by Mercatus, o昀昀ers a clear forecast of online grocery sales behavior over the next 昀椀ve years and identi昀椀es that Pickup will remain the dominant method and order frequency will be a key driver of growth. What Impacts Market Behavior Total eGrocery sales, which includes Delivery, Pickup, and Ship-to-Home, are projected to reach almost $120 billion annually by the end of 2028 and account for 12.7% of total grocery sales in the U.S., up 170 basis points (bps) versus 2023, the starting point for the 昀椀ve-year forecast. The Dominant Method of Excluding Ship-to-Home, given that most grocers do not Online Grocery Sales o昀昀er the service, Delivery, and Pickup sales combined will What to expect regarding methods for customers to get represent 10.7% of total grocery sales in 昀椀ve years. grocery orders online: “Two factors are creating signi昀椀cant headwinds that impact • Pickup sales are expected to grow faster (5.4%) through 2028. • Delivery is expected to grow (4.4%) and Ship-to-Home (2.8%) through 2028. • Pickup is expected to remain the dominant method, accounting for nearly 47% of all online grocery sales at the end of 昀椀ve years. “Expanding personalization e昀昀orts to include targeted o昀昀ers or tailored recommendations will play a vital role in increasing repeat purchase behavior and eGrocery sales,” said Mark Fairhurst, Global Chief Growth O昀케cer at Mercatus. our eGrocery forecast. First, the market is maturing. Nearly all of the people interested in online grocery shopping have used it at least once by now,” stated David Bishop, partner at Brick Meets Click. “Second, even though in昀氀ation has recently fallen faster than expected, its cumulative e昀昀ect continues to drive a 昀氀ight-to- value behavior in grocery shopping, which will slow topline sales growth,” added Bishop. 6060 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
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FOOD INDUSTRY Adults Spend More In The Dairy Aisle By Violeta Montes de Oca hether looking for new products, (52%) say both macronutrients and calories are equally impulse buying or seeking meal important when checking nutrition labels, with 81% agreeing inspiration, nearly 2 in 3 U.S. that dairy products like yogurt or cottage cheese provide an adults (65%) say they often easy high-protein breakfast. purchase unplanned items in the Wdairy aisle, according to a recent Trending Flexitarian Habits survey by the National Frozen and Refrigerated Foods Adopting a 昀氀exitarian approach to dairy consumption Association (NFRA). 吀栀is tendency is even higher among appears to be a common practice for many adults, who Gen Z and millennials (74% each). frequently purchase both traditional dairy products More than 2,000 consumers were surveyed, providing and alternatives, like almond and soy milk. 吀栀is trend is insight into U.S. adult consumers’ dairy aisle attitudes particularly strong among Gen Z and millennials, with 71% and behaviors related to health bene昀椀ts, inclusion of dairy and 72% respectively engaging in this behavior. alternatives, premium brand propensities and more. Flexitarianism, a diet primarily consisting of plant-based foods while allowing for the occasional inclusion of animal Health Benefits products, is gaining popularity. During the same trip to the Regarding health bene昀椀ts, options from the dairy aisle grocery store, 61% of U.S. adults say they often purchase dairy stand out alongside veggies, fruits and lean meats. Survey and dairy alternatives together. results show that eggs (74%), yogurt (67%) and cheese (63%) are top choices for health-conscious consumers due to their A Preferencne for Premium Brands macronutrient and protein content. Over half of U.S. adults Survey 昀椀ndings illustrate a notable trend in consumers’ tendency to seek out brand-name and premium brands, particularly regarding yogurt, cheese, and butter. Nearly 2 in 3 half of U.S. adults (45%) prefer brand-name yogurt, while 39% do the same for cheese and butter. Furthermore, 40% of adults often purchase unplanned consumers often opt for premium brand yogurt, with cheese items in the dairy aisle. (37%) and butter (34%) following closely. dairy aisle. 3 in 5 adults describe almond or oat milk as "healthy." 6262 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
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AGRICULTURE INDUSTRY Peppers Pillar of Hispanic Cuisine and its Impact on New Generations By Paola Ochoa/AgTools eppers originated from Central and South America, and historians believe that natives 昀椀rst domesticated them over 6,000 years ago in the region that is now Mexico, where they cultivated the peppers for food and ornamental purposes. Over the centuries, numerous varieties of peppers have been grown Pwith a great diversity of shapes, sizes, colors, and heat levels. 吀栀e culti- vation of peppers has been adapted to di昀昀erent climatic conditions, which has made their production possible in various parts of the world. Peppers are a fundamental ingredient in numerous cuisines around the world, contributing their distinctive 昀氀avor, color, and texture to dishes ranging from Asian and Italian to Hispanic and Indian cuisine. Its presence extends from stews to emblematic sauces. In some Latin American countries such as Costa Rica, Mexico, and Peru, chiles or bell peppers stu昀昀ed with meat or other ingredients are common. Some variants use di昀昀erent peppers, such as the jalapeños in Mexico (chile relleno) or the Peruvian rocoto relleno. BELL PEPPER PRODUCTION In 2023, the United States produced and received peppers from several states and countries, including Mexico, Canada, Florida, California, Belgium, and Honduras. During the 昀椀rst four months of 2023, the United States sold 851 million pounds of peppers. However, in 2024, the quantity increased to 877 million pounds, an increase of 3%. 吀栀is increase was especially notable in April. Over these 昀椀rst four months, Mexico historically ranked as the leading supplier of peppers to the United States. However, in 2024, its export volume slightly increased by 1.9% compared to 2023. Sinaloa is the leader in bell pepper production in Mexico, with 48.53% of the volume produced in 2022, while Sonora and Guanajuato complete the top three with 18.6% and 9.65%, respectively. Florida, the undisputed leader in pepper production in the United States, had a record season in the 昀椀rst four months of 2024. Its production increased by 8.33%, with its highest production peak in March. 6464 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
HIGH DEMAND, HIGH PRICES Despite the increase in Florida production and imports from Mexico, prices for this product remain high. In March, green peppers reached a record price of $2.16 per pound, which speaks to the high consumer demand for this vegetable. Di昀昀erences in peppers' colors a昀昀ect their appearance, 昀氀avor, and texture. Green peppers have a more robust, less sweet 昀氀avor, while red, yellow, and orange peppers o昀昀er more sweetness and juiciness. 吀栀is diversity allows consumers to select the type of bell pepper that best complements their recipes in 昀氀avor and visual presentation. Speaking of prices, green peppers, being the least ripe, are also the least expensive for the consumer. 吀栀e orange bell pepper has reached the highest prices, reaching almost $4 per pound. In addition, peppers are rich in 昀椀ber, which aids digestion and contributes to the feeling of satiety, helping in weight control. 吀栀ey also contain 昀氀avonoids and carotenoids, which have anti-in昀氀ammatory properties and can reduce the risk of chronic diseases such as heart disease and cancer. 吀栀eir low caloric content and versatility in the kitchen make them an ideal food to incorporate into a balanced and nutritious diet. AABBAASSTOTO..CCOOMM JJ UULYLY//AAUUGGUUSSTT 2 2002244 6565
AGRICULTURE INDUSTRY Eat Fruits and Vegetables Without Pesticides By Violeta Montes de Oca Pesticide presence Some categories of pesticides have been eliminated because they caused so many problems, such as animal death, between the 1960s and 1970s. "Organic does not mean no pesticides are used," Roberts onsumer Reports revealed the risk associated with clari昀椀ed. pesticides in 59 fruits and vegetables, considering 吀栀e National Organic Program in the U.S. has a list that their fresh, canned, dehydrated, or frozen versions in indicates which ones are allowed. It generally excludes some cases. synthetic pesticides but allows those that are plant-based. To do so, it analyzed data collected over seven years Cby the U.S. Department of Agriculture (USDA), which The results annually tests various organic and conventional agricultural Consumer Reports recommends choosing lower-risk products grown in the United States and imported. pesticide products to reduce pesticide exposure. 吀栀e goal was to detect pesticide residues. 吀栀e results showed 吀栀e risk levels correspond to the number of servings a child that 20% of the food had pesticides. approximately four years old could safely consume daily. 吀栀is Abasto spoke with Catherine Roberts, associate health editor is approximately two-thirds of an adult serving. at Consumer Reports, who discussed the analysis and results. When possible, he suggests opting for organic products. "吀栀e point of this is not to stop people from eating fruits and Chemicals vs. pesticides vegetables. 吀栀e message we want people to take away is that 吀栀e world is a whole of chemicals, but some are natural, such there are some unfortunate risks associated with these, thanks as water, and others are human-made, such as chlorine. to the presence of pesticides," Roberts explained. Pesticides are chemicals designed to kill, eliminate, or "吀栀e good news from this report is that most of the items eliminate pests, insects, fungi, and weeds. we looked at were low risk. 吀栀ere are a lot of good options out "吀栀ere is a wide variety of di昀昀erent types of pesticides that there and you can eat a wide variety." the USDA has found," Roberts said. Fruit/Vegetable Risk Level Recommendation Kale High Eat sporadically and choose organic version. Lettuce Low N/A Blueberries Low Organic version has even lower pesticide risk. Cucumber Low N/A Watermelon HIgh Eat sporadically and choose organic version. 6666 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
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AGRICULTURE INDUSTRY Taste the Joy of Mangoes with the National Mango Board By Hernando Ramírez-Santos or nearly two decades, the National Mango Board Mango Consumption (NMB) has inspired consumers in the United States Trend on the Rise to taste the joy of mangos. Its work has been crucial Ojeda pointed out that when the National Mango Board began in changing the perception of mangos from an exotic its work in 2005, about 62 million boxes of mangos were imported fruit to a staple in the American diet. to the United States. Today, nearly 140 million 4-kilogram boxes FSince its inception in 2005, the NMB has are imported. worked closely with growers, importers, and retailers to "Two decades ago, mango prices were much higher, and the ensure that high-quality mangos are available year-round in quantity of product available was much smaller. And, of course, the United States. the level of consumer knowledge about the fruit's versatility and 吀栀anks to this e昀昀ort, consumption of this super fruit has nutritional properties was practically nil. 吀栀at's why people didn't more than doubled, and mango imports in 2023 increased by consume it," Ojeda said. more than 32% compared to 2019 昀椀gures, according to USDA However, with the NMB's work to educate consumers and the trade statistics. support of social networks, the organization has been able to enter National Mango Board executive director Ramon Ojeda new markets. spoke with Abasto magazine about the organization's work, "Mango, with its diverse varieties from di昀昀erent countries, which celebrates its 20th anniversary in 2025 and plans available all year round and of consistently good quality, has been to get the uno昀케cial king of fruits onto the tables of more instrumental in driving up the demand and consumption of the consumers in the United States. fruit," said Ojeda. 吀栀is variety and availability make mango a fruit "We are an agricultural promotion board because that can be enjoyed in various ways, catering to di昀昀erent tastes A SA Supupeer Fr Frruuiitt and preferences. Mangoes are not only delicious but also Which Countries Export Mango nutritious. It is rich in vitamins C, A, E, folate, to the U.S.? and several B vitamins. It is also a good Currently, 99% of the RefRefrreesshhiinngg source of dietary 昀椀ber and antioxidants. mango consumed in the These nutrients strengthen the immune United States comes from IInnggrreeddieienntt system and promote healthy skin. six countries. • México mainly Discover the endless with 67%. possibilities of mango in • Perú, s is your kitchen. This versatile what we do is educate the second with 14%. fruit can be used in a variety consumer and educate, • Brasil 9%. of dishes, from salads and train, and provide • Ecuador 4%. desserts to smoothies research information • Guatemala 3%. and main courses. Its to growers and the • The Dominican sweet and tangy flavor supply chain so Republic adds a unique twist to any that all mangos almost 2%. recipe, empowering you reach the hands of The rest is imported to create delicious and consumers in optimal from other countries. nutritious meals. conditions, intending The remaining 1% to increase demand for is mangos grown in • Mixed with yogurt or milk, it this product," Ojeda Puerto Rico, California, o昀昀ers an energetic and explained. southern Texas, southern delicious drink. California, and Hawaii. • Used in sauces or Continued on Page 70. marinades, it adds an exotic 昀氀avor. • A world of recipes at www.mango.org 6868 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
AGRICULTURE INDUSTRY Joy of Mangos coincided with the release of the latest Disney Continuation from page 68. movie, Inside Out 2, in which one of the main characters is 吀栀e primary consumers of mangos in the U.S. are Hispanics named Joy. 吀栀ey took advantage of this situation and, with and Asians. But they are increasingly followed by the Anglo Disney, created a successful advertising campaign to develop and African American segments, motivated by the trend of promotional material that was deployed in more than 2,000 retail seeking more healthful foods and the desire to be adventurous outlets in the US. by trying di昀昀erent fruits or creating simple and various recipes "With this promotion and the relaunch of our website on July using mango. 22, when National Mango Day is celebrated, we send the message Each summer, the NMB intensi昀椀es its marketing campaign, that this fruit is synonymous with joy because that is what you taking advantage of the full harvest of the fruit and the feel when you taste a mango," concluded Ojeda. supermarkets 昀椀lled with varieties that o昀昀er unique 昀氀avors and delicious textures. Summer is the ideal time to savor the joy of mangoes. Ojeda noted that the creation of this new slogan for Taste the One Year at the Head of the NMB Ramón Ojeda is an outstanding Venezuelan professional He also created his with a degree in Business Administration and an MBA from consulting firm, ROI Penn State University. In June 2023, he was appointed executive Business Strategies, to director of the National Mango Board, an organization dedicated provide outstanding to promoting and developing the U.S. mango market. solutions, innovative Previously, Ojeda served as chief operating o昀케cer of the NMB, service, and the right a position he assumed in 2021. He oversaw the organization's expertise to help business 昀椀nancial, operational, and administrative functions in this role. owners succeed in their 吀栀roughout his 30-year professional career, Ojeda has held businesses. several senior management positions, including director of Ojeda's appointment as marketing at Cargill Foods, chairman of the Florida Diversity executive director of the National Business Council, executive director of the Children's Safety Mango Board is a testament to Ramón Ojeda Village, and for ten years served as president of the Orlando his commitment and exceptional Executive Director of the Hispanic Chamber of Commerce. business management skills. National Mango Board On the Way: The Mango Joyride Tour A new marketing initiative that the National celebrate the Labor Day holiday at Florida State Mango Board will be launching this summer University Stadium for the FSU vs. Boston is the Mango JoyRide Tour. 吀栀is mango College game. joyride tour will take place with a truck 吀栀e JoyRide Tour will wrap up in Oxford, out昀椀tted as a Mango Truck, which will MS, with two days of activities on the weekend visit several cities in the southeastern U.S. of September 7 during the University of "At each stop during the tour, the idea Mississippi's Ole Miss celebration. is to interact with consumers at the point During the Mango JoyRide Tour, the mango of sale, which could be supermarkets and truck will make stops at various supermarkets, sports facilities," said Ojeda. engaging the community with fun activities. 吀栀e Mango JoyRide Tour will kick o昀昀 It will o昀昀er a variety of drinks and dishes on August 25 at the H-E-B supermarket in prepared with mangoes, allowing consumers Frisco, Texas, then at the Frisco Rough Riders to experience the fruit's versatility 昀椀rsthand. minor league baseball team's ballpark. Additionally, it will distribute merchandise On Monday, September 2, the Mango Truck related to this delicious fruit, further promoting will arrive in Tallahassee, FL, where they will the joy of mangoes. 7070 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
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BUSINESS SHOWCASE MMeessoaoamérmériiccaa F Fooododss C Coorrpp.. i innttrrododuucceess By Violeta Montes de Oca esoamérica Foods Corp. a company that distinguishes itself by creating products elotito, chile piquín, onions, squash blossom, huitlacoche, for Latinos living in the United States, nopalitos, romeritos, habanero peppers, roasted poblanos, launched ¡LISTTO! green mango, 昀椀gs, peaches in syrup and hearts of palm, among 吀栀e company is known for the ¡YAESTÁ! many others. MBrand, which was born in 1973, targeted the ¡LISTTO!'s frozen foods include pupusas, corn tamales, green Central American market. sauce tamales, rajas, mole and sweet tamales. Guava, mamey, ¡LISTTO! is designed for other communities, such as jocote, passion fruit, soursop, and banana leaves are other Mexicans, Venezuelans, Salvadorans, and Caribbeans, who examples of products. are looking for typical foods that are easy to prepare. 吀栀e beans include di昀昀erent types, such as black, white, red silk, and bull's blood. And to accompany chipotle, green, And ¡LISTTO! taquera, or pico de gallo sauce bottles. 吀栀e new brand, which for the time being is accompanied by the logo New Plant to Build ¡YAESTÁ! It comprises a catalog of n November, the group to which Mesoamérica Foods Corp. around 100 products, including dried, belongs will inaugurate frozen, and dehydrated products. a new plant in San José Some of them are already on the Pinula, 25 kilometers market, such as the breading of from Guatemala's milanesa, chicken, and seafood. capital. "We use the word ready (or listo Menéndez explained in Spanish), which is very in our to Abasto that this vocabulary and means it's ready, it's 昀椀nished. It is easy to project began three prepare," explained Francisco Menéndez, CEO of Mesoamérica years ago and consists Foods Corp, in an interview with Abasto. of a plant where all the Menéndez continued that the idea is that it takes processes are straight so homemakers a couple of minutes to prepare a punch or cook that the company will for the whole family. double its production capacity. "It's the kind of food we miss and homesick for It will consist of 10,000 square meters roofed and another when we leave our countries," he said about ¡LISTTO! 10,000 square meters of yards. 吀栀is brand was launched in March of this year and is already "Here we will process canned fruits and vegetables, and distributed in the United States and Canada. frozen fruits and vegetables, which includes whole fruits and 吀栀e products range from preserves such as pacayas, nance, pulps in the frozen area and the canning area, product in glass and canned product," Menéndez explained.. 7272 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
BUSINESS SHOWCASE MB Foods: From Adversity to Success in Food Logistics By Hernando Ramírez-Santos B Foods, founded by Agustin Mendoza region, serving more than Ballesteros, is a story of resilience and 1,500 stores. success. Amid the COVID-19 pandemic, 吀栀e growing demand for Latin American Mendoza Ballesteros Mendoza Ballesteros foods, even in states with smaller Hispanic populations, partly had to start over. After dedicating more derives from immigration. In addition, other cultures are Mthan ten years to a previous business, he integrating these products into their daily diets, facilitating a launched MB Foods in January 2021 in Elmhurst, Illinois, a cultural crossover that expands the market. suburb of Chicago. Starting a business during the pandemic presented unique THE DIFFERENCE IS IN THE SERVICE challenges. For this reason, Mendoza Ballesteros embraced MB Foods's focus on customer service sets it apart from other creativity as an essential tool, personally managing sales, distributors. Ensuring products arrive on time and maintaining delivery, and logistics. His motto, "necessity is the sister of clear communication when creativity," guided every step. problems arise has been 吀栀e supply chain su昀昀ered signi昀椀cant disruptions during instrumental in building the pandemic, causing shortages. However, MB Foods loyalty. 吀栀eir customers highly overcame these obstacles by constantly communicating with value this commitment to its customers, informing and o昀昀ering solutions. Maintaining service. trust and ensuring on-time deliveries was the key to their For grocery store owners, success. Mendoza Ballesteros advises looking for a distributor that AN EFFICIENT AND RELIABLE TEAM views them as a partner. 吀栀e MB Foods' rapid growth in just three years has been mainly due relationship should focus on to its excellent service and product quality. Recommendations from providing quality products and satis昀椀ed customers have played a crucial role in its expansion. services for the mutual growth Mendoza Ballesteros recognizes of both businesses. that having a committed and As for new plans, MB Foods e昀케cient work team has been the is looking to expand its capacity backbone of this success. with a new distribution Three years ago, MB Foods center. In addition, it expects started with just one employee to increase its sales, logistics, and now has more than 15, a and administration team group that loves the company to support this growth and for the treatment they receive as continue to provide excellent individuals. service. The MB Foods distribution 吀栀e MB Foods story is a testament to how resilience and center has the equipment to handle commitment to quality can turn challenges into opportunities refrigerated, dry, and extended for growth. 吀栀e company continues to evolve, staying true to its shelf-life products such as dairy, customer service and teamwork values. With a solid foundation meat, and probiotic beverages. and ambitious plans, MB Foods has a promising future in the Its location in downtown food industry.. Chicagoland allows it to serve more than 12 states in the Midwest 7744 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
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INDUSTRY ADVICE Chocolate Evolves! By Ana María Triana, Business and Human Resources Consultant hocolate lovers know this product was born for those who love of the world is an exciting evolution in the manufacture and to taste a warm, creamy, and delicate 昀氀avor. When placed on consumption of chocolate in the confectionery world. the palate, it evokes various pleasurable emotions and takes Of course, 昀氀avors are a crucial element of choice. Consumers want us to the greatest delight of delights, whether bitter or sweet, unique, rare, seasonal, and limited-edition chocolates. 吀栀ey want with or without additions. exciting, multi-textured, and visually appealing 昀氀avors, including CChocolate comes from the cocoa bean, and according their packaging. to history, it was 昀椀rst cultivated in Mexico during the Olmec In 2024, the trend towards healthier lifestyles will signi昀椀cantly civilization. 吀栀ese ancient Mexicans roasted and mixed the seeds in昀氀uence the chocolate industry. As a result, many consumers are with water, resulting in a rich and bitter drink called "xocolatl." interested in the product's healthy ingredients, which highlight Later, this delicious drink reached Europe, where sugar was added nutritious, energizing, and health-supporting chocolate. to make it sweeter, and England was the country where the 昀椀rst chocolate as we know it today was manufactured. In Mexico and Europe, chocolate was only within the reach of the Innovation & Luxury that stay on your Mind and your palate privileged classes since it was an expensive item that was usually Candied chocolate not only provides an explosion of delicious used as currency to buy services and materials. 昀氀avors to our palate, but also, in many aspects, it is perfect for Over time, chocolate became increasingly popular among people's health as it helps prevent heart disease, improves brain new consumers, and today, it is one of the most coveted foods in function, reduces the risk of diabetes, and promotes a sense of the world. well-being. 吀栀is not only brings a host of bene昀椀ts to our mouths but also How Is Confectionery Chocolate Made? luxury and distinction. Cocoa nuts are fermented, dried, and roasted before being ground Chocolate manufacturers constantly innovate and introduce new into cocoa powder. products, including 昀氀avors, textures, and formats. 吀栀en, with this by-product, the magic happens: the powder is Chocolate confectionery packaging also stands out for its quality turned into cocoa-based confectionery products, resulting in dark and beauty, making it a prestige factor for those who buy it to satisfy chocolate, milk chocolate, and white chocolate, each with a unique a whim or give it as a gift or a jewel. taste and texture. Innovation, as well as the decision to invest in re昀椀ned and luxurious packaging, provides the consumer with an experience and, Producción y consumo undoubtedly, a feeling of luxury, which has driven this type of trust In 2023, West Africa (Mar昀椀l Coast, Ghana, and Nigeria) was the to choose an exclusive pro昀椀le for those with this purchasing power. world's largest cocoa producer, with around two million tons. 吀栀e Netherlands, Belgium, and the United States were the main export Online vs. In-Store Shopping destinations. It continues to be the trend that the primary place consumers go Each person is estimated to ingest an average of 3.5 kilograms of to buy chocolate products is physical stores, as evidenced by the fact chocolate per year. However, consumption continues to increase. In that, in 2023, approximately 97% of sales recorded by the industry 2023, the countries with the highest chocolate consumption in the will have yet to be made over the Internet. world were Switzerland, Germany, Ireland and the United Kingdom, Another trend a昀昀ecting the confectionery chocolate market with annual per capita consumption 昀椀gures per person between 8.2 includes the growing demand for organic, vegan, sugar-free, and kg and 8.8 kg. In the United States, the average person consumes gluten-free chocolates due to consumers' awareness of the adverse approximately 4.5 kilograms of chocolate each year. e昀昀ects of synthetic products on health and the environment. 吀栀e premium chocolate market is estimated to be worth $35.97 billion in 2024 and is expected to reach $54.91 billion in 2029, growing at a compound annual rate of 8.83% between 2024 and 2029. La evolución del chocolate 吀栀e chocolate confectionery market is highly dynamic in bars, tablets, or chocolates. It is gaining ground as the growing demand for artisan, premium, and top-quality chocolates in various regions 7676 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
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INDUSTRY ADVICE GGRROOWWTTHH OP OPPPORORTTUUNNIITTIIEESS:: THE HISPANIC FOOD SECTOR THE HISPANIC FOOD SECTOR By Jaime Enrique, Rick, Parra ll indicators point to sustained growth in the U.S. expected to surpass 74 million by 2028, nearly 22% of the total Hispanic food sector. 吀栀e data we will see below population), so does their purchasing power. support this growth and other interesting facts, 吀栀is has important implications for Hispanic-focused grocery but first, I would like to share some empirical retailers and brands. In addition, the popularity of Hispanic food observations that help point to the degree to which continues to increase among non-Hispanic Americans. Athe turnaround is being seen with respect to some 吀栀is is driving changes in consumer buying behavior, and grocery Hispanic food preferences. players are already reacting. I live in South Florida, where the Hispanic culture domains, For example, mainstream grocery stores are increasingly selling and its food is predominant. My wife teaches in a school for Hispanic brands as they seek to broaden their appeal. In addition, children in grades one through eight, where almost all the some Hispanic brands are trying to move away from the ethnic food children bring their lunch. aisle into more mainstream grocery aisles. The Palate of The Shopping Behavior Younger Generation Hispanic consumer shopping behavior revolves around Comenta que desde hace varios años hay debates a veces acaShe multigenerational family dynamics. 吀栀ey prefer foods authentic says that there have been sometimes heated debates about which to their native culture, which means that younger generations are empanadas are the best in Latin American countries for several more familiar with the brands their parents and grandparents use in years. 吀栀e great contenders are Colombian and Argentinean their cooking. As such, brands should focus on highlighting unique empanadas. customs and heritages with colloquial marketing language. Regarding cheese snacks, the 昀椀ght is usually between While they shop at a wider variety of grocery stores than other Venezuelan tequeños and Colombian pan de bono, ethnicities, Hispanic consumers also prefer to buy more traditional although lately, Brazilian pao de queijo has received items and authentic brands at Hispanic grocery stores rather than an honorable mention. conventional grocery stores. The Cuban pastelito de 吀栀is makes it essential for authentic Hispanic brands to target guayaba is the undisputed and gain distribution in Hispanic grocery stores primarily. ruler of desserts. What's more Growing Investments i mpressive 吀栀e Hispanic grocery space is even more fragmented than the is that these conventional one, although some consolidation occurs. Here are preferences some examples of transaction activity: HHG, the parent group of are expressed Cardenas Markets, acquired El Rancho Supermercado in June 2023, by non-Hispanic and El Super/Bodega Latina acquired the Fiesta Mart chain in 2018. children! In addition, consolidation occurs through the growth of the As the Hispanic chain's new stores. population in the Together, growth among Hispanic consumers and the changing U.S. continues American palate provide tremendous growth opportunities for to grow (it is Hispanic food brands, retailers, and potential investors. expected to 7878 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
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INDUSTRY ADVICE The Dynamic Hispanic Market: : TTrraansnsffoorrmmiinngg w wiitthh ChaChannggiinngg D Dememooggrrapaphhiiccss By Eduardo Pérez/www.market5201.com Increased Central and South American migration. Migration from Central and South America to the United States also impacts the Hispanic market. With an increase of more than 129% from 2019 to 2023, the Hispanic population of Guatemalan, Salvadoran, and Honduran origin, the so-called Northern Triangle is where most Hispanics have arrived in the United States. he U.S. Hispanic market is an ever-evolving giant shaped Market impact: Immigrants bring with them new traditions, by a changing demographic landscape. Several elements tastes, and preferences, enriching the diversity of the Hispanic are woven together, giving it the complexity and richness market. Companies that understand the speci昀椀c needs of this we see daily. immigrant segment will be able to o昀昀er relevant products and TSeveral factors drive demographic change: services and earn their loyalty. The Hispanic population is aging. A crucial aspect of demographic change is the aging of the To successfully navigate this changing Hispanic population. Estimations say that 2030 the Hispanic environment, companies must: population aged 65 and older will double to 16 million. Market impact: 吀栀is population segment has speci昀椀c needs and Conduct in-depth market research to understand the preferences, demanding products and services related to health, speci昀椀c needs and preferences of each demographic segment of wellness, and eldercare. Companies that tailor their o昀昀erings to the Hispanic market. this group will have a competitive advantage. Develop culturally relevant products and services that resonate with the values and traditions of the Hispanic community. Rise of the second and third generations. Implement multilingual and multicultural marketing Second and third generations of Hispanics, born and raised in campaigns that e昀昀ectively reach Hispanic consumers. the United States, represent a rapidly growing market segment. Create personalized shopping experiences that meet the Market impact: 吀栀is group is highly acculturated, 昀氀uent in unique needs of each segment of the Hispanic market. English, and strongly connected to U.S. culture. However, they also By adopting these strategies, companies can position themselves value their Hispanic heritage and seek products and services that to fully exploit the Hispanic market's potential and achieve long- re昀氀ect their bicultural identity. Companies that can connect with term, sustainable success. this diverse segment will have great potential for success. 8080 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
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INDUSTRY ADVICE The Pet Market in The U.S. Is Roaring By Alfonso Bergthier he pet food and pet accessories market in the United But this growth or area of opportunity is not only in traditional States is growing and booming, making it one of food but also in the purchase of snacks, such as cookies and other the most exciting trends in supermarkets and small snacks. In addition, exponential spending is on the sale of online sales. accessories, ranging from leashes to sweaters, ornaments, and Nowadays, pet owners are not only satis昀椀ed with costumes for all breeds. Tgiving them balanced food, in which the category of Figures published by the American Pet Products Association dogs and cats stands out. (APPA) report that in 2023, consumers spent $147 billion on 吀栀e new mega trends show us that the subspecialties in these their pets. foods are based on increasingly prominent niches, such as home-pre- In turn, worldwide spending on pets will be approximately $259.7 pared foods, pet foods, from small to large, and others prepared with billion in 2024, with exponential annual growth projected to pass special recipes for adult animals. $400 billion by 2032. Pet owners by generation Gen Z - 16% 66% Millennial – 33% of households in the U.S. own a pet. Gen X – 25% The top three pets living in U.S. Baby households are: Boomer – 2% Dogs Cats Freshwater Fish Products such as CBD, probiotics and toys will be in the highest demand over the next two years. However, accessories such as cat litter boxes, electronic waterers, and 昀氀ea control products are the most purchased during pets' lifetime. In addition to all this, we 昀椀nd parallel niches in the sale of pet insurance and the purchase and sale of medicines when they have diseases, without counting the plans for veterinary visits or funeral services of all kinds. 吀栀e information presented above shows us an excellent opportu- nity to increase supermarkets' sales by adding counters or sections specialized in pet products.. 8282 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
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INDUSTRY ADVICE RReettaaiil Al Accaaddeemmyy: T: Thhe Ge Grroocceerry Ay ArreePoaar Julio Ibáñez / [email protected] n this edition of the Retail Academy, we will delve into the Although each store has its distinctive style, it is essential central area of supermarkets: the grocery aisles. 吀栀ese aisles not to compromise brand identity. Despite the importance house the dry goods shelves and represent the heart of our of promotions, it is crucial to maintain a clear and orderly customers' shopping experience. presentation. To this end, speci昀椀c areas can be assigned for promotions IThe importance of presentation and o昀昀ers, ensuring they are attractive but always maintaining and maintenance elegance and order. 吀栀e presentation, order, and maintenance of the Grocery area are crucial. A well-managed area ensures customers 5 Innovations and 昀椀nd the products they seek quickly, in perfect condition, and improvements in the store without inconvenience. Each aisle manager must regularly receive a sheet with • Lighting: Adequate lighting can enhance product visibility precise information on the location of each product, thus avoi- and improve the customer's shopping experience. Lighting ding out-of-stock or misplaced items. should be su昀케cient to highlight products without creating glare or shadows that make selection di昀케cult. Key points for product display • Inventory management technology: Advanced technological systems for inventory management can prevent • Double facing: Each product should have a minimum out-of-stocks and optimize product replenishment. of two facings to maximize visibility. • Themed merchandising: Implementing seasonal or • Price labels: 吀栀ey should be placed at the beginning of themed merchandising strategies can attract customers and each product, ensuring clarity and ease of price identi昀椀cation. generate a dynamic buying environment • Vertical position: All products should be displayed • Staff training: Ongoing staff training in grocery vertically, facilitating better viewing and access. management can increase e昀케ciency and improve customer • Shortage management: In the event of a product service. shortage, the space should remain empty until replenished, • Consumer behavior: Understanding consumer behavior maintaining the visual integrity of the shelf. within the grocery aisles can optimize product placement and • Products at the front:It is essential to keep products improve sales. aligned at the front of the shelves for an impeccable presentation and to give the sensation of absolute fullness on the shelves. In short, having a clean and well-organized grocery area re昀氀ects the store's commitment to quality and contributes to Organization by category a positive shopping experience that fosters customer loyalty. Organize thoroughly each aisle by category without mixing products from di昀昀erent sections. 8484 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
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INDUSTRY ADVICE A “Bitten Apple” Humanized Technology By Ricardo Gaitán / Luz Amparo Ricardo Gómez A female athlete runs through the movie theater, being chased by the police o昀케cers. Before they can stop her, she throws a he ‘bitten apple’ logo, introduced with the Macintosh sledgehammer at the screen, metaphorically destroying the tyrant. personal computer in 1984, played a pivotal role in 吀栀e 昀椀lm closes with the image of the bitten apple and the text: the product’s success, reinforcing the message that “On January 24, Apple Computer will introduce Macintosh. And ‘Technology had been humanized’. you’ll see why 1984 won’t be like ‘1984’”. 吀栀e ad spot directed by Ridley Scott, a British It is essential to clarify that the 昀椀rst broadcast of the ad was not Tproducer, contributed to a record $155 million in in 1984. 吀栀e 昀椀rst airing took place during the night of December Macintosh computer sales six months after the game was broadcast, 31, 1983, as Gisela Baños points out in X. 吀栀e reason was that Apple making Apple the most successful company in the industry. already believed that this ad could be historic and wanted to submit it to a contest that awarded the most outstanding advertising spots The Simplicity of a Powerful Symbol in the United States. It was an essential requirement that it be 吀栀is symbol has a unique quality: structural simplicity. 吀栀e broadcast before the end of the year. concise design of the apple superimposes the company’s central 吀栀e real 昀椀rst broadcast took place silently on a local television idea, which is technology. In 2011, the multicolored apple changed station in California before the end of 1983. to the white version we know today. Marketing experts considered Apple’s short 昀椀lm to be the most 吀栀e commercial was nearly not aired, among other things, innovative in Super Bowl history, and it’s one of the reasons Apple’s because of widespread opposition led by John Sculley, Apple’s CEO “bitten apple” is still being identi昀椀ed 40 years later. at the time, who thought it was arbitrary. Another explanation is that neither a single Apple product nor a photograph of the Macintosh is advertised. Finally, pressure from the marketing team and Steve Jobs, obsessed with the ad, prevailed. The Ad That Set the Tone In the commercial broadcast, Scott surprised everyone with a homage to the novel of the same name written by George Orwell, entitled “1984”, which shows a conglomerate of men attending the speech that “Big Brother” is giving them on the big screen. 8686 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
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HEALTHY LIFESTYLE wwiitthh M Manangogoss!! TTaaststyy S Suummmermer T Thhaaii By Nissa Pierson ne of the most popular culinary classes I teach, whether alternative to the heavy BBQ season. online or in person, revolves around summer 吀栀ai Plus, they’re a breeze to assemble and can also be prepared cuisine. in advance, lasting up to 24 hours in the refrigerator without My 吀栀ai inspired summer creations o昀昀er a vibrant compromising taste or texture. fusion of 昀氀avors and textures, perfectly suited for I love bringing generous batches of these rolls to all my summer Obeating the heat with refreshing, no-cook dishes that gatherings, showcasing the peak-season mangoes (preferably the can be prepared in a 昀氀ash. Crespo Organic brand!) alongside a bevy of summer garden herbs— At the heart of these recipes lie two of my favorite summer basil, 吀栀ai basil, mint, and cilantro—all of which burst with 昀氀avor ingredients: herbs and mangoes. as they intermingle with summer produce. Among my favorite of these recipes are summer roll. 吀栀e fresh 吀栀e recipe is forgiving use whatever you have that’s fresh. To essence of these rolls brings a vibrant, tropical twist to summer complement these rolls, I serve them with my Spicy Mango Almond dining, offering not just ease and flavor, but also a healthy Dipping Sauce. MMaannggo So Suummmmeer Rr Roollllss Rinde 12 rollos Ingredients Method For the Spicy Mango • 12 Rice paper wrappers • Submerge a rice paper wrapper in hot Almond Dipping Sauce • A few handfuls of fresh lettuce water for 10-20 seconds. In a blender, combine: leaves or baby greens • Remove, shake off excess water, and • ¾ cup almond butter • 2 cups of shredded red cabbage lay it 昀氀at on a clean kitchen towel or • ½ cup chopped mango • 1 medium English cucumber, cutting board. • 1 teaspoon chopped fresh ginger sliced thin • Arrange the 昀椀lling in the center of the • 2 chopped garlic cloves • 2 medium to large mangoes cut wrapper, 昀氀at items 昀椀rst, leaving 1 1/2 - 2 • 1 chopped chili into thin slices no more than an inches on each side for wrapping. • 2 tablespoons rice vinegar inch in width • Fold one edge over the 昀椀lling, tuck in • Large handful of fresh mint leaves tightly, and continue rolling until sealed. 1. Lime zest, juice of 2 limes, ¼ cup tamari, • Large handful of basil leaves • Fold in the sides and 昀椀nish rolling. 2 tablespoons honey, 2 tablespoons • Large handful of fresh • Repeat with remaining wrappers and peanut or sesame oil, ¼ cup hot water, 2 cilantro leaves 昀椀lling. tablespoons cilantro, and 2 tablespoons • Large handful of fresh Thai basil • Rolls should be about 2 inches thick. mint in a blender. • Spicy Mango Almond Dipping • Cover with a damp towel until serving. 2. Blend until smooth and creamy, Sauce for serving • Serve immediately with Spicy Almond adjusting spiciness with more chili and Dipping Sauce. saltiness with more tamari. Makes 2 cups 8888 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM
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