Explore in-depth media-rich conversations with CEOs/founders of listed/unicorn companies (Docusign, Alteryx, Trulia, SuccessFactors, Crowdstrike, G2), fortune 500 CxOs (TCS) and best-selling authors

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Deep Dive: Navigating the Complexities of Global Power...

Dmitri Alperovitch is the Co-Founder & CTO of CrowdStrike (NASDAQ: CRWD, Market Cap: $85bn), Chairman at Silverado Policy Accelerator, National Bestselling Author (World on the Brink) and Host of the Geopolitics Decanted podcast.

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Discovering Sales and Negotiation Secrets through...

With Oren Klaff, Bestselling Author of Pitch Anything and Flip the Script.

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Navigating Market Disruptions and Making Strategic...

With Pete Flint, 2-time unicorn founder, co-founder and former CEO of Trulia, founding partner at NFX.

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Enhancing the Buying and Selling Experience

With Mark Organ, the CEO coach at Categorynauts, Founder & CEO at Influitive, and the author of ‘The Messenger is The Message’ book.

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From Operational Roles to Marketing Genius: Domestic &...

With Gayle Terry, CMO of Domestic & General group and President of Domestic & General US.

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Understanding Growth as a Function within Organizations

With Guillaume Cabane, the 'Godfather of Growth' & Co-Founder of Hypergrowth Partners

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Navigating the Business Landscape

With Scott Brinker, the Godfather of MarTech, Interactive Content, and HubSpot's Ecosystem

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Cracking the Code: Achieving Product-Market Fit with...

With Kevin Mahaffey, the Founder of Lookout & Investor in 9 unicorns

Discover all the podcast episodes in long-form blog with key highlights, embedded videos and podcast platform links

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S 01 | Ep 54 The Role of Social Proof and Defaults in...

Tim Ash is a highly-rated keynote speaker, presenter, and bestselling author of “Unleash Your Primal Brain” and “Landing Page Optimization” (over 50,000 copies sold worldwide and translated into six languages). He is also the CEO and Co-Founder of SiteTuners, the leading strategic digital optimization agency.

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S 01 | Ep 53 The Evolution of B2B Content: From Data Sheets...

Craig Rosenberg is a Chief Platform Officer at Scale Venture Partners where he helps over 50 portfolio companies build go-to-market machines. He co-founded and was a Chief Analyst at TOPO, which really defined the sales tech space. That company was acquired by Gartner where Craig was one of the leaders in the sales practice.

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S 01 | Ep 52 Breaking Barriers: Tailoring Communication for...

JD Schramm has over 20 years of experience teaching graduate-level courses on communications at Stanford, USC, Columbia, and NYU. He's written the book “Communicate with mastery: Speak with conviction and write for impact”. JD helps clients prepare for venues like Davos or TED Talks, secure a round of funding, nail a job interview or win a pitch.

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S 01 | Ep 51 Exploring the Complex Landscape of B2B...

Jim Yu is the founding CEO and now Executive Chair of BrightEdge, which is the number one enterprise search engine optimization platform. It has over $100 million in revenue and is used by 57 Fortune 100 companies.

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S 01 | Ep 50 Navigating the Evolving Landscape of AI in...

David Karel is the CMO at CrunchTime and Zenput. Previously, he was the CMO of Bizo, which was bought by LinkedIn, where David spearheaded and led B2B marketing solutions, and Clari, a unicorn in the sales productivity space.

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S 01 | Ep 49 Balancing Act: Immigrant Experiences &...

Dmitry Shevelenko is the Chief Business Officer at Perplexity AI which has raised $165 million in funding and is valued at over $1 billion. Its investors include big names like Jeff Bezos, Nvidia, Databricks and others. Previously, Dmitri served as a co-founder and President at Tortoise. He gained experience by working at various leading mobility and future of work companies: Uber, LinkedIn and Meta.

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S 01 | Ep 48 Deep Dive: Navigating the Complexities of...

Dmitri Alperovitch is the Co-Founder & CTO of CrowdStrike (NASDAQ: CRWD, Market Cap: $85bn), Chairman at Silverado Policy Accelerator, National Bestselling Author (World on the Brink) and Host of the Geopolitics Decanted podcast.

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S 01 | Ep 47 The Power of Proactive Engagement in...

Stan Christensen is a Lecturer at Stanford University teaching a legendary Negotiations class. After graduating from Harvard Business School he joined consulting arm of The Harvard Negotiation Project at Harvard Law School. In this capacity he traveled to over 75 countries and worked with corporations and governments, negotiating transactions and mediating conflicts. And most recently he applied these lessons as a founder and managing partner of an entrepreneur-focused investment bank

Welcome to the Experience-focused Leaders Summer Edition Podcast Series! This season, we're bringing you a curated lineup of insightful episodes designed for forward-thinking leaders who prioritize creating exceptional experiences. Tune in to hear from industry pioneers, thought leaders, and trailblazers as they share their expertise, innovative strategies, and personal stories.

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S 01 | Ep 34 How to Leave a Lasting Impression with...

Dr. Timothy Chou consults for Fortune 500 companies and serves on the public company board of Teradata. He was one of only three people to ever hold the title of President at Oracle. While at Oracle, he authored his first landmark book 'The End of Software'. Dr. Timothy Chou has been a lecturer at Stanford University for 30-plus years. He is also a Founder of Pediatric Moonshot and BevelCloud startups.

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S 01 | Ep 35 Navigating Market Disruptions and Making...

With Pete Flint, 2-time unicorn founder, co-founder and former CEO of Trulia, founding partner at NFX.

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S 01 | Ep 39 Elevating SaaS Events: Creating Memorable and...

After 11 years of sales experience in IT, Telecoms & Cloud, Alex Theuma started a blog on SaaS called SaaScribe. This soon caught on, and he built a powerful network across the SaaS founder and investor community. The blog led to the creation of the first-ever podcast on B2B SaaS, called The SaaS Revolution Show. That led to the first exclusively SaaS-themed meetups in London, Dublin and Berlin. Since then SaaStock has grown to be the biggest B2B SaaS Conference in Europe. It has become the world’s most impactful conference for SaaS founders on the journey to $10M+ Annual Recurring Revenue and beyond.

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S 01 Ep 41 | Discovering Sales and Negotiation Secrets...

With Oren Klaff, Bestselling Author of Pitch Anything and Flip the Script.

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S 01 | Ep 42 Revolutionizing Customer Experience:...

Mary Poppen is President and Chief Customer Officer of HRIZONS Employee Experience and Professor of Practice at Michigan State University, teaching in the Customer Experience Management (CXM) Master’s Degree program. She is also a CS Angel investor. Mary has experience building world-class teams and processes for early startups including SuccessFactors, Glint and Involve.ai, as well as large organizations including SAP and LinkedIn. She is also the author of a book entitled “Goodbye, Churn. Hello, Growth!”

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S 01 | Ep 48 Deep Dive: Navigating the Complexities of...

Dmitri Alperovitch is the Co-Founder & CTO of CrowdStrike (NASDAQ: CRWD, Market Cap: $85bn), Chairman at Silverado Policy Accelerator, National Bestselling Author (World on the Brink) and Host of the Geopolitics Decanted podcast.

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S 01 | Ep 49 Balancing Act: Immigrant Experiences &...

Dmitry Shevelenko is the Chief Business Officer at Perplexity AI which has raised $165 million in funding and is valued at over $1 billion. Its investors include big names like Jeff Bezos, Nvidia, Databricks and others. Previously, Dmitri served as a co-founder and President at Tortoise. He gained experience by working at various leading mobility and future of work companies: Uber, LinkedIn and Meta.

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S 01 | Ep 50 Navigating the Evolving Landscape of AI in...

David Karel is the CMO at CrunchTime and Zenput. Previously, he was the CMO of Bizo, which was bought by LinkedIn, where David spearheaded and led B2B marketing solutions, and Clari, a unicorn in the sales productivity space.

Discover the PodBook™ - it's like e-book and audio/video podcast having a baby. PoBook™ is the fastest way for busy decision-makers to get key nuggets from an episode. Designed around you, the audience, it helps you consume the way you want: text, video snippet or full podcast on the channel your prefer. PodBooks™ can be shared via social, email, down to a specific quote/segment and embedded on your site

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Dmitri Alperovitch PodBook™

Dmitri Alperovitch is an American think-tank founder, author, investor, philanthropist, podcast host and former computer security industry executive.

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Barry LaBov PodBook™

Barry is a former rock musician as well as a globally recognized and respected author, speaker, brand strategist and channel engagement specialist.

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Oren Klaff PodBook™

Oren Klaff is one of the world's leading experts on sales, raising capital and negotiation.

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Alex Theuma PodBook™

After 11 years of sales experience in IT, Telecoms & Cloud, Alex Theuma started a blog on SaaS called SaaScribe. This soon caught on, and he built a powerful network across the SaaS founder and investor community.

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Pete Flint PodBook™

Pete Flint is a 2-time unicorn founder. He’s a co-founder and former CEO of Trulia, one of the internet’s most successful marketplaces, and is a Founding Partner at NFX.

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Timothy Chou PodBook™

Dr. Timothy Chou consults for Fortune 500 companies, serves on the public company board of Teradata. He was one of only three people to ever hold the title of president at Oracle.

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Eric West PodBook™

Eric West is a Strategy & Operations Executive at Kodi Collective, a global leader in traditional and digital printing, print-related services, logistics, and office products.

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Laura Gitman PodBook™

Laura is a global expert on corporate sustainability, with two decades of experience in strategy consulting.

RELAYTO is the fastest way to build digital experiences and now we also bring the senior business & tech leaders to share about the experiences that move forward organizations, customers, and society at large.

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Introducing Experience-focused Leaders Podcast

Welcome to the Experience-focused Leaders Podcast, where we bring the most important ideas to life!

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Our host Alex Shevelenko

CEO and co-founder of RELAYTO and the host of the Experience-focused Leaders Podcast, the first multimedia podcast dedicated to the intersection of technology, business and human engagement.

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Apply to be a Guest

Experience-focused Leaders Podcast Booking status: Open!

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Experience-focused Leaders

Begin your quest for unparalleled customer connection with our intro video, as Alex Shevelenko introduces a lineup of business virtuosos on the Experience-Focused Leaders Podcast.

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About RELAYTO

The fastest way to build digital experiences

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Listen on Apple Podcasts

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Listen on Spotify

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View on YouTube

Click on the videos to watch the complete version of the episodes; also available directly on our YouTube channel.

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Experience-Focused Leaders Podcast: Pilot with Josh Elledge

In the first episode of Experience-focused Leaders, Josh Elledge of UpMyInfluence speaks to the creator and host of the show, Alex Shevelenko. Alex is the CEO and founder of RELAYTO and he shares what makes business leaders stand-out, no matter their industry; creating cutting-edge experiences for their customers.

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Transform Business through Technology with Abhinav Kumar TCS

A talk with the Chief Marketing and Communications Officer of Tata Consultancy Services, Abhinav Kumar. Tata Consultancy Services is an IT services, consulting, and business solutions organization that has been partnering with many of the world’s largest businesses for the past 50 years. They believe innovation and collective knowledge can transform all our futures with greater purpose. At TCS, they go beyond helping businesses transform through technology.

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Digital & Hybrid Experiences with Logitech's Scott Wharton

A talk with the General Manager of Logitech B2B, Scott Wharton. Logitech B2B is a division that includes all products, software, and services for business and enterprise customers. Scott brought Logitech to a new era of growth, changing the culture to create a scalable business prepared for the future. Logitech entered the video conferencing industry, optimizing the digital experience to be superior to an average meeting.

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Hype up Idea-Driven Businesses with MicroFame Media’s...

A talk with the Founder of MicroFame Media, Michael F. Schein. Michael is the author of the book The Hype Handbook. At MicroFame Media, they have spent years analyzing the methods of history’s most effective persuaders, promoters, and benevolent mischief-makers. They've taken all of this research and distilled their findings into a comprehensive system that lets them generate fanatical attention for your best ideas. Their mission is to hype up their clients, so they can focus on what they do best.

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Cultivating Connection, Ownership, Accountability in...

A talk with the CEO of Overdose Digital, Paul Pritchard, formerly Chief Digital Officer at Ogilvy. Overdose Digital has envisaged a global Digital Commerce Anti-Agency with enterprise capability. Overdose Digital provides a complete suite of Digital Commerce services with the capability to deliver across the full functional needs of high-performing B2C & B2B retailers. Their Service Pillars are all led by noted industry experts, and their Client Success process ensures clients have unfettered access to talent through the distributed retainer model. Paul Pritchard is a digital visionary, challenging the traditional agency model to deliver exceptional business outcomes. Under Paul's leadership, Overdose achieved widespread recognition in the digital transformation industry. Paul's work at Ogilvy, growing brands and businesses through borderless creativity—operating, innovating, and creating at the intersection of talent and capabilities, has aided him in his visionary leadership.

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Where You Go for Software: Reach Your Peak with G2's CEO...

A talk with the Founder and CEO of G2, Godard Abel. G2 is the largest and most trusted software marketplace. More than 80 million people annually—including employees at all Fortune 500 companies—use G2 to make smarter software decisions based on authentic peer reviews. G2 is democratizing software, disrupting the traditional analyst model, and building trust by showcasing the authentic voice of millions of software buyers. When you choose software based on the experiences of people just like you, you can reach your true potential.

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How to tell an interactive story: Bringing Art to Tech...

A talk about startup cultures and leadership in the digital industry with Blaine Graboyes. Blaine is an artist, an inventor and a founder. Blaine has been involved in developing various interactive experiences, including virtual reality (VR) and augmented reality (AR). He is also well known as an investor for many tech companies.

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Turning Your Customers Into Your Biggest Champions with...

A talk with the Founder, CEO, and Executive Chairman of Alteryx, Dean Stoecker. Data-driven decisions matter now more than ever. Drive business value at scale by empowering everyone to generate insights from data. Alteryx is enterprise-ready so you can be ready for anything. Alteryx customers understand the power of data and analytics. That’s why they chose Alteryx to help empower their employees to make transformational outcomes. They help customers win by making data easy to access and use by everyone – for immediate value, higher operational efficiency, and lower risk.

Check out the short-form video content, created for our podcast. The reels/shorts are available directly on the RELAYTO YouTube channel.

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Giving new life to important ideas

Snippet from the episode with Josh Elledge, CEO of UpMyInfluence. S 01, Ep 01.

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Why small business outperform corporations in marketing

Snippet from the episode with Abhinav Kumar, the Chief Marketing and Communications Officer of Tata Consultancy Services. S 01, Ep 02.

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Serving the need that already exists | Scott Wharton,...

Snippet from the episode with Scott Wharton, the General Manager of Logitech B2B. S 01, Ep 03.

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What if use hype instead of marketing

Snippet from the episode with Michael F. Schein, the Founder of MicroFame Media. S 01, Ep 04.

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It's better to be different than better | Paul Pritchard,...

Snippet from the episode with Paul Pritchard, CEO of Overdose Digital. S 01, Ep 05.

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The founding vision of G2

Snippet from the episode with Godard Abel, CEO of G2. S 01, Ep 06.

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SEO strategy at G2

Snippet from the episode with Godard Abel, CEO of G2. S 01, Ep 6.

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HubSpot's self-serve model

Snippet from the episode with Godard Abel, CEO of G2. S 01, Ep 06.

Meet our accomplished speakers, each with a unique and inspiring journey, as they share their insights, expertise, and stories of leadership success

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JD Schramm, Ed.D.

JD Schramm teaches graduate-level courses at Stanford, Columbia and NYU. His focus in communication management is to mentor and support leaders in defining and then sharing the difficult stories that need to be told. He’s the author of the book "Communicate with Mastery: Speak with conviction and write for impact".

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Mike Maples, Jr Bio

Seed investing OG at Floodgate; Author of the book Pattern Breakers, available now for pre-order wherever you buy books online. Co-conspirator with awesome Startup Founders who want to dominate the future.

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Jim Yu

Jim Yu is the founder and exec chair of BrightEdge. His company is used by over 20,000 digital marketing professionals across 8,400 brands around the globe.

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David Karel

David serves as the CMO at CrunchTime! and Zenput. He previously led Global Product Marketing and Core B2B Initiatives at LinkedIn’s Marketing Solutions business, where he was instrumental in driving growth.

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Dmitry Shevelenko

Dmitry Shevelenko is the Chief Business Officer at Perplexity AI which has raised $165 million in funding and is valued at over $1 billion.

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Dmitri Alperovitch

Dmitri Alperovitch is a Co-Founder and former CTO of CrowdStrike Inc., a leading cybersecurity company where he managed the Intelligence, Technology and CrowdStrike Labs teams.

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Barry LaBov

Barry is a former rock musician as well as a globally recognized and respected author, speaker, brand strategist and channel engagement specialist. Barry is a two-time Ernst & Young Entrepreneur of the Year recipient and an inductee into the Entrepreneur of the Year Hall of Fame. His book ”The Power of Differentiation” provides real-world experiences and actionable recommendations for leaders seeking to differentiate their brands and products.Listen on Your Favorite Platform

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Nathan Beckord

Nathan Beckord is the CEO of Foundersuite, a solution for startups looking to raise money, and Fundingstack for VCs and I-Bankers. Prior to starting Foundersuite, Nathan spent ten years working with over 150 startups as interim CFO, Business Developer and Advisor.

Supporting materials for Experience-focused Leaders interviews, including documents, presentations, videos and websites

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Mike Maples, Jr

Mike Maples Jr is a co-founding Partner at Floodgate. Before becoming a full-time investor, Mike was a founder and operating executive at back-to-back startup IPOs, including Tivoli Systems (acquired by IBM) and Motive (acquired by Alcatel-Lucent.) Some of Mike’s investments include Twitter, Twitch.tv, Clover Health, Okta, Outreach, ngmoco, Chegg, Bazaarvoice, and Demandforce. Mike also co-authored the book “Pattern Breakers: Why Some Start-Ups Change the Future”.

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Tim Ash

International keynote speaker on evolutionary psychology, persuasion and marketing. Executive advisor and corporate trainer, former founder of strategic conversion rate optimization agency SiteTuners, author of Unleash The Primal Brain: Demystifying How We Think And Why We Act, bestselling author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions.

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Whitney Boyer

Whitney Boyer is a marketing professional with experience as a Chief Marketing Officer at LHD Benefit Advisors, Vice President of Marketing & Driver Recruitment at Celadon Group Inc., and Director of Marketing at Quality Companies, LLC.

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Craig Rosenberg

Craig Rosenberg is a Chief Platform Officer at Scale Venture Partners, Distinguished Vice President in the Sales Practice for Gartner, Co-founder and Chief Analyst at TOPO.

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JD Schramm

JD Schramm has over 20 years of experience teaching graduate-level courses at USC (Annenberg), Stanford, Columbia and NYU. His focus in communication management is to mentor and support leaders in defining and then sharing the difficult stories that need to be told. He’s the author of the book "Communicate with Mastery: Speak with conviction and write for impact".

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Dmitri Alperovitch

Dmitri Alperovitch is a Co-Founder and former CTO of CrowdStrike Inc., a leading cybersecurity company where he managed the Intelligence, Technology and CrowdStrike Labs teams.