CHAPTER TWO When moving your business online, the biggest Online operational change you will face is how you market your business. Although this transition will ultimately Marketing impact your long-term online success, it is important to start simple. SEO ranking and involved social media campaigns are key parts of digital marketing, but they are not the first steps you should be taking. Before you dive right into your first online marketing meeting you need to lay a basic digital foundation for your company, then it’s time to integrate your old offline tactics with new online marketing strategies, before transitioning to strictly virtual. Lay a Digital Foundation In order to market your company online, you need to have a strong digital presence. Before you post that first blog entry or send out your inaugural tweet be sure to build your website, create social media accounts, and register your business on digital registries. A handy guide we created with help from our friends at Slack. | 8