Build your website. Create social media accounts. If you don’t have one already, now is the time to create Your social media strategy doesn’t need to start off with your business website. Your business website is required intricate posting patterns and hashtag research, instead to jumpstart your online marketing presence, and it you should start by creating social media accounts on all should be able to support a multitude of activities. As a the major platforms that apply to your target audience start, your website should include: like Instagram, Pinterest, LinkedIn, Twitter, and Facebook. • Your company contact information Use the same handle and logo for consistent branding. • A products and services information page • An “About Us” page with your personal story and background • Appealing visuals of you and your products Use forms on your website to collect information about your prospects which will later help you with targeted Register your business on digital directories. marketing and communications. Half of creating a thriving online presence is to attract new customers. One essential way to ensure your brand A handy guide we created with help from our friends at Slack. | 9