is in front of the largest audience possible is to get generates new leads, and grows your customer insight. listed on local and national business directories. (Here’s The blog posts you write should be approachable and a tip, the majority of national directories pull from local attainable. It should be clear that a friendly human is ones, so the first step towards a national listing is to get blogging for your company, not a keyword spewing listed locally.) Almost half (49%) of businesses listed on robot. Additionally, your blog posts should offer genuine Google get over 1,000 searches per month. value to your audience. When a customer trusts your blog to provide valuable information and helpful insight to your industry, they will keep coming back for more. Grow your Online Presence When you are brainstorming blog posts, start a quick voice or video call from Slack. Sometimes, a face-to- One you have built your website, created enticing social face or verbal conversation can help get the creativity media accounts, and registered your business on online flowing. directories it is time to expand your online footprint. Bonus Tip Whenever you have a particularly lovely customer experience in real life, share the experience on your blog or through a customer testimonial. Potential customers trust companies who they know others trust as well, Blog from your website. don’t hesitate to repurpose your customer encounters to Effective blogging is the backbone of any successful attract new clients. digital marketing strategy. When done correctly and with an eye on SEO, blogging from your website drives traffic, A handy guide we created with help from our friends at Slack. | 10