• Promote offline events on your social media accounts. Even if you have advertised an in-person even in your store and utilized email marketing, Tweet about the event and create an event page for it on Facebook to help spread the word. Post to your social media accounts. • Utilize real-time marketing to post live Instagram The marketing moment your excited fingers have been videos of your events. After the event, create a waiting for, it is time for you to start posting to social hashtag for event goers where they can share media. Before diving right in, pause to create your social their pictures and experience for the online world media marketing strategy. Social media marketing is a to see. delicate art that consists of creating content to promote • Create discounts that are only redeemable your business via unique content that is tailored through social media activity. Instead of specifically to the platform on which it is posted. For advertising in-store coupons and special offers, a full course on social media marketing,check out our allow customers to get a discount if they Tweet a ultimate guide here. photo of themselves in your store or share their Remember, the social media content you post can and customer experience with a hashtag. should be repurposed as blog posts and vice versa. To repurpose your existing offline marketing strategy as social media marketing you can: A handy guide we created with help from our friends at Slack. | 11