WunderPredicts #5 Keep it Moving YouTube Shorts hit 1.5 billion viewersper month and they TikTok captivated attention spans and wallet share in 2022, view 30 billion Shorts a month. In November, YouTube and with nearly every major social platform copycatting brought Shorts to its TV apps. TikTok’s product, short-form video is showing no indication of slowing down. 140 billion Reels are Signal is the latest app Instagram Reels and YouTube Shortsare major focuses for played daily, per Meta. to debut Stories. their parent companies, as they face economic headwinds and lose share to TikTok. 33% of marketers already invest in Twitter is adding a TikTok rolls out its own short-form video content and one-third of those who don’t TikTok-like discovery marketplace. The plan to do so in 2023. capability. (Note -this average TikTok user is pre-Elon so remains spends an average of For brands looking to incrementality test with short-form to be seen). 24 hoursper month on video content, a potential area that has seen success across the platform. retail formats is user-generated content spotlighted via video, sometimes by white-labeling influencer content.