WunderPredicts #5 $300b 64% High Risk, lost each year from of US retail website High Reward poor online search managers have no clear experiences (US-only) plan for improvement 3 of 4 US consumers shop with brands that personalize interactions and outreach to them and nearly 90% are loyalized 85% to brands that understand their interests. 77% of US consumers avoid websites where they’ve experienced search difficulties of global online and 75% say they are less loyal to a brand when it’s hard to find consumers view a brand what they want on a website. 74% agree that if a company won’t differently after an invest in improving its website, then they don’t want to give unsuccessful search them their money. The numbers are even more dramatic globally –for example, in the UK, 86% of consumers will stop Data | Think with Google frequenting brands with underwhelming search and navigation.
Wunder Predicts 2023 (6) Page 18 Page 20