WunderPredicts #5 Not-So-Basic Basics 94% of consumers report Google Cloud’s retail customers registered more website traffic in the first six months of 2022 than receiving irrelevant results all of 2019 combined. E-commerce and owned website e-commerce activity in particular, is red on retailer websites hot. But getting the building blocks right is table stakes, and yet, it’s not a given, not even on brand (something brands are websites. seemingly aware of) 88% Product discovery on your website is not an arena within which you can afford to fumble and this of retailers report pervasive error drives the surge in search abandonment(i.e., when a consumer searches for a search abndonment is a product on a retailer’s website but doesn’t find what they’re looking for), costing retailers more than core issue they contend with, and it costs them $300 billion annuallyin the US alone. customer loyalty of US consumers ditched their online shopping session because they received irrelevant search results on a retailer’s website. More than half say Discoverability 94% they abandon their carts and shop elsewhere if there’s at least one item they can’t find. in the Attention Recession