lessons from recessions past mirror, mirror When considering how best to navigate choppy economic waters, it’s helpful to More volatile economic headwinds pose a challenge ahead of 2023. In a widen the lens and set context. welcomed development, the rapid rise of inflation has finally halted. But the recession remains a top-of-mind concern for marketers (83%), especially as budgets are evaluated and set for the coming year. “You never want a serious 10% U.S. Consumer Price Index crisis to go to Department of Labor waste” 8% - Rahm Emanuel 6% 4% respite 2% inflation begins descent “In a recession, you must call into question 0% 0 0 0 0 1 1 1 1 2 2 2 2 everything you’ve done before” 2 2 2 2 2 2 2 2 2 2 2 2 / / 1/ / 1/ 1/ / / 1/ 1 1 /1/ 1/ 1 7/ / 1/1/ 1 1 /1/ 1/ 4/ 7/ 10 4/ 10 4/ 7/ 10 - Francois Henri-Pinault