WunderPredicts #6 +13% 20 Despite a rocky year for 21 $220b Spend grewby 37% last some, the forecast is rosy year, but slowed in 2022 as –digital ad spending will it normalizedfrom hit $249 billion in the US 20 pandemic growth (similar this year. 23 $249b to e-commerce). Ad dollars are flowing resolutely to digital. In 2019, digital accounted for 56% of total US media ad spend. This year, it will account for 72%. By 2026, digital ad spending will reach$386 billion and make up 81% of total media ad spend. Search Display Within digital, search accounts for 41% of Within display, currently accounting for The Ads total spend, a stronghold in display about half of digital ad spend, growth will predicted to weakenover the next 2 free-fall from 38% to 9% by the end of years, with growth projected to drop by this year as social media platforms lose Crystal Ball more than half in the next year. their shine.