WunderPredicts#4 WunderPredicts #4 8in10 7in10 Americans are troubled 73% expect brand by brand’s usage of their communications tailored personal data. Yet… to their preferences Emailmarketing remainsthe dominant channel by far, even as other channels grow (like text). US Third-Party In light of cookie depreciation and the broader Audience Data $12.3b $13.3b move toward first-party data, marketers are Spending $11.9b predicting a continued rise in the number of $9.7b $11.2b customer data sources, with an average of 18 projectedsources by 2023. However, don’t let this paint an overly rosy picture 2017 2018 2019 2020 2021 –only 14% of brands achieve a true 360 degree view of their customer. Don’t be Tardy to the First-Party