WunderPredicts #6 $6.2b Applemadeits intentions $4.1b $5.1b to bring ads deeper into its $3.1b ecosystem (surfaced on $2.2b the Podcasts, Maps, Books 39% 36% apps) and we predict Big +26% 25% Tech will likely maintain its 19% onslaught of obstructionist efforts to slow Apple’s ascent in the ad space, 2020 2021 2022 2023 2024 especially as iOS market share remains unthwarted Apple | US Ad Revenue (2020-24) in the face of privacy changes. Retail Media will grow 41% of users do notwant faster than other ad advertisers to track them via channels, projections third-party cookies. putting it in the same ballpark as traditional TV in Beyond the first-party WunderKIND/Ads an astonishing evolution of foundation that should be a the space and reflection of given, contextualadvertising is changed consumer a critical playing field for behavior. investment in user experience- focused advertising. Data | Insider Intelligence