11:11 #3 Notes Done Recom Wu Fortune favors the bold –not merely the biggest n Nothing screams change like the giants d shaking in their boots. Brands must take this moment to reevaluate their marketing e budget mix –while search and social ad m spend has its place and importance, it is r increasingly clear that placing all your eggs k in the FAANG basket is risky business and ends brands must focus on shoring up their i owned channels and data warehousing to n truly compete in this new era. d