Strategic Shareholder Climate and Risk Financial Financial Barclays PLC 10 report information sustainability report Governance review review statements Annual Report 2022 Our business model Designed to create synergies Our universal banking model enables us to create synergies, across the organisation and deliver long-term value for our stakeholders. We deploy our resources ... to serve the financial needs of our diversified customer base... We draw on tangible and intangible assets to drive Due to our wide range of products long-term, sustainable value creation. and services across markets, we define ourselves as a ‘universal bank’. Our people, Purpose, Technology Moving Protecting and infrastructure Values and Mindset We facilitate transactions We ensure the assets of our Our deep technology and Our people are our organisation. and move money around the world. clients and customers are safe. infrastructure capabilities drive We deliver success through a customer experiences and purpose-driven and support strong resiliency. Lending Investing and advising inclusive culture. We lend to customers and clients We help our customers and clients to support their needs. invest assets to drive growth. Our brand Operations and governance Our brand equity instils trust, lowers the cost of acquiring Our risk management, Connecting customers and clients and helps governance and controls help We connect companies seeking retain them for longer. ensure customer and client funding with the financial markets. outcomes are delivered in the right way.