Strategic Shareholder Climate and Risk Financial Financial Barclays PLC 03 report information sustainability report Governance review review statements Annual Report 2022 Prepared for the road ahead Our Purpose is to deploy finance responsibly to support people and businesses, for the common good and the long term. To do so we must be strong as an institution, prepared for the future, able to navigate change and focused on the evolving needs of our stakeholders. Our model and strategy are designed to ensure we remain resilient through market cycles and long-term trends. In recent years our diversified model has delivered sustained income growth even through significant macroeconomic change. Our strategic priorities anticipate three major trends: The impact of technology on The role of capital markets as The transition of the global economy towards low-carbon energy consumer products and services the principal driver of global growth As the impact of technology on consumers The long-term shift to capital markets as the principal source of The transition towards a low-carbon economy is one of the continues to drive innovation and market funding has continued across both public and private markets, defining challenges in the current and coming decades. Helping access, our UK retail and business bank, growing the investment banking fee wallet. As one of the few global customers and clients to navigate this complex challenge will be an combined with our international consumer diversified banks headquartered outside of the US, but with a scale important part of fulfilling our Purpose and capturing the lending, cards and payments franchise, give us Corporate and Investment Bank in the US, our model allows us to opportunity this global economic shift offers. We are building our breadth across consumer financial services. We support our clients' financing activity. We offer expertise in a wide expertise in this area to help customers and clients with their needs, have invested in our platforms including cloud range of services, including financial advisory, capital raising, financing as well as working to reduce our financed and own operational technology and our mobile applications, and risk management services. These services help corporations, emissions. Furthermore, we are investing in businesses developing creating more versatile, lower cost financial institutions and governments worldwide to raise capital and innovative new technologies which address the challenge, helping infrastructure. Combined with the depth and manage their risks. As the competitor market evolves, we have them to grow and to support the transition. quality of our customer data and insight, we are adapted to capture new opportunities including growing our franchise well placed to anticipate the ever-changing in Europe and the US, expanding in certain sectors or products, and We continually review our operating environment for emerging needs and expectations of consumers and integrating our approach to our clients to offer the best solutions to trends, including regulation, and adapt to address them, as we have small businesses, delivering more personalised the most complex needs. with our strategic priorities. These trends are considered products and services. throughout the report, including on pages detailing progress against our strategy and in the divisional reporting.