Impact of More than half of respondents (59%) in their speed and ef昀椀ciency, 3% said the integration of generative AI/ reporting a signi昀椀cant improvement, generative LLMs had not in昀氀uenced their news and 1% saying their speed and AI/Large gathering process. Seventeen percent ef昀椀ciency had decreased due to the of respondents said it had, with integration of generative AI/LLMs. Language 13% reporting a slight improvement Models on journalists’ speed and e昀케ciency FIGURE 33: Impact of generative AI/LLMs on speed and efficiency of journalists No in昀氀uence Signi昀椀cant 59% improvement N/A 3% 23% Decrease in speed Slight improvement and ef昀椀ciency 13% 1% Other 1% Search functionality has the potential If anything a journalist’s job now to improve, however the risk of results includes fact-checking not only their being generated images and therefore own stories, but the meandering unusable has risen. Additional caution outputs of these overblown and and scrutiny is required. strangely dei昀椀ed algorithms. Medianet 2024 Australian Media Landscape Report 55