Concern More than three quarters (79%) Thirty six percent of respondents of respondents said they were cited it as a threat to public interest about concerned about the impact that journalism in 2023 (see page 40). impacts of generative AI/LLMs could have on the overall integrity or quality of generative journalism. This included 41% who said they were somewhat concerned, AI/Large 20% who were fairly concerned and 18% who were extremely concerned. Language Fourteen percent of respondents Models on were not concerned about the the media possible impacts. AI deals only with knowledge that already exists online. It cannot investigate, scrutinise and provide fresh information. Not concerned 14% Somewhat concerned 41% Fairly concerned 20% Extremely concerned 18% Not sure 7% Other