How to use Almost all (95%) of survey generally like to receive embargoed respondents in 2021 indicated that releases a few days in advance. One embargoes embargoes are relevant to their day is the preferred no琀椀ce period for e昀昀ectively area of work in the media. Of these 24% of journalists, one week for 15% journalists, 94% responded that and more than one week for 9%. they always respect the date on embargoes. These preferences did not di昀昀er signi昀椀cantly depending on the Almost half of journalist survey journalists’ pla琀昀orm (print compared respondents (48%) in 2022 said they to radio etc.). Always respect the date on embargoes 94% Mostly respect the date on embargoes 4% Mostly ignore the date on embargoes 1% Always ignore the date on embargoes 0% FIGURE 13: Journalists’ adherence to embargoes, 2021 A few days 48% One day 24% One week 15% More than one week 9% Prefer not to receive embargoed releases 5% FIGURE 14: Preferred advanced notice time for embargoed releases, 2022 Medianet PR Guide to E昀昀ective Media Engagement 2024 21