What is the When receiving a press release, only 10% reading just the email subject 11% of journalists in 2022 said they line. Twenty percent read more than ideal pitch read the whole thing before deciding one paragraph but not the whole length if the story is worth pursuing. release. The majority of respondents (70%) Similarly, according to 59% of read less than a paragraph, with 37% journalists in 2021 the ideal story opening the email and glancing at it, pitch length is a paragraph or two. 23% reading the 昀椀rst paragraph and Open the email and glance at it 37% Read the first paragraph 23% Read more than one paragraph 20% Read the whole thing 11% Read just the email subject line 10% FIGURE 11: How much journalists read of a press release, 2022 A couple of sentences 13% A paragraph or two 59% Several paragraphs or more 20% N/A or undisclosed 8% FIGURE 12: Ideal pitch length for journalists, 2021 Medianet PR Guide to E昀昀ective Media Engagement 2024 20