2020 Use the release as background Write/produce the story using some information only information from the release 2021 23% 46% 2022 24% 46% 2023 34% 36% 40% 31% 24% 48% Use the information on the release Don’t use press releases for most of the story 10% 21% 10% 20% 12% 18% 6% 23% 6% 22% Digital Print Radio TV Podcas琀椀ng FIGURE 10: Journalists’ use of press releases in stories in 2023, by journalists’ platform (all respondents) Medianet PR Guide to E昀昀ective Media Engagement 2024 19