Rafa el Egea ~ Por tfolio eXperien ce HOTELS Research Phase 8 Competitive Ben chmarkin g Objec tives: Y Learn h ow Hotel Search apps solve th e problems that users may fin dV Y Identif y th e conventions of this in dustr y an d best pra c tice that we sh ould emulate. For my first research projec t I ch ose 4 Hotel Search apps of well-kn own bran ds to benmarch a gainst . In order to have a better un derstan din g of th e comm on issues an d best pra c tices of this par ticular field, I decided to ch oose a variety of bran ds: 2 "premium" bran ds, on e "budget" bran d an d a travel search app{ Y Y Y Y Hil ton Hon orˆ Ra disson Hotelˆ Best Wester‹ Bookin g.com Best pra c tices, conventions an d pain points were identified at th e different sta ges of th e user flow, an d color coded for an easier analysis on th e final docum ent .