1. ExEcutIvE summAry The Findings We have some good news. The country is not as divided as you might think. In a year roiled by polarizing politics and social discord, we found there is unity among Americans when it comes 79% of Americans believe that to how they want companies to behave and what a more just economy could look like. JUST Capital’s annual survey research asks the American public to identify the issues that are people can be effective when they most important in de昀椀ning just business behavior today. The results – presented in this report – work together to change companies’ underpin everything we do. They power our Rankings, our research, and our thematic analysis. behaviors. They drive the tools and products we bring to market – like the recently launched JUST ETF – in order to incentivize more just corporate behavior. And they provide a detailed and timely benchmark of popular sentiment on key issues of the day. 78% said that they had taken In 2018, we surveyed more than 9,000 respondents, bringing the total number of people taking action to show their support for a part in our survey research over the last four years to more than 81,000. To our knowledge, this company’s positive behavior. is one of the most comprehensive bodies of public opinion research ever compiled and utilized to measure companies. Overall, Americans in 2018 have more positive Views on Business than we found in 2017. They believe that companies can be a force for greater good and have the potential to play a crucial role in addressing social challenges in our country. 76% of working Americans said that 63% of people think when considering accepting a job, they would CeOs of large companies have opt to work at a more just company, even if it paid a responsibility to take a stand on less. In fact, the majority of working Americans important social issues. say they would accept 20% less pay. JUS JUST CT CAPITAPITAL | 1AL | 1