1. ExEcutIvE summAry One of the distinguishing features of JUST Capital’s survey work is 2018 Prioritized Issues that it provides companies with clear insight into what the American public values most – asking respondents to identify the business 25% Workers behaviors companies should prioritize to be more just, and then rate those priorities by importance. Americans came to the same conclusion that they did in last year’s survey: across demographics – high-income, 18% Customers low-income, men, women, millennials, boomers, Democrats, and Republicans – worker issues remain the most important aspect 14% Products of just business behavior, making up 25% of our total Ranking model. Taken together, these Issues present an up-to-date and highly 13% environment detailed Roadmap for Corporate America to help build a more just economy where businesses and their stakeholders win together. 12% Jobs They also represent a new way to foster business success and build a marketplace more in tune with American values in the 21st century. 11% Communities 0 Leadership 8% & Shareholders 2 | JUS2 | JUST CT CAPITAPITALAL