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THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Ellyn Raftery Suzanne Reed Katie Risch- CMO | FIS CMO | LBMC McAdams CMO Super Power CMO Super Power CMO | Basis Technology Global rebranding. Consensus building. CMO Super Power Elevating marketing. Ellyn is the Chief Marketing Suzanne is an accomplished and Communications Officer B2B/B2C C-suite leader with a Katie is an experienced executive at FIS, a Fortune 500 company proven track record of building with a demonstrated history and leading provider of fintech brands and teams that accelerate of building and leading high solutions for merchants, banks growth and results. She excels functioning sales, customer and capital markets firms globally. at integrating marketing strategy success, and marketing teams. She With her C-suite colleagues and with technology to drive revenue has proven success launching and more than 65,000 employees through lead gen programs and growing products, solutions, and around the world, they advance sales enablement. An intentional business units, as well as creating the way the world pays, banks disruptor, she is focused on and implementing go-to-market and invests. Her 20+ years of building the next level of strategies. Her experience leading senior executive experience has innovation for her clients. Her rebrands, large-scale product focused on developing integrated experience spans more than 25 launches and corporate strategy marketing strategies for Fortune years working with Fortune 500 shifts from services to software 500 companies across a range and large privately held companies make her an adaptive and resilient of channels combining strategic with a focus on modernizing the leader who embraces change. business development and brand to identify and develop First and foremost though, Katie creative expertise to build global business opportunities for national, is passionate about developing brands and increase sales. She has multi-service operations. Suzanne teams with high levels of candor, a strong track record of building provides visionary leadership empathy, and collaboration. She high-performing teams driving for national financial and has 20+ years of experience in revenue growth. professional organizations. media, advertising & technology. 30

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