101 Top B2B Marketing Influencers of 2022

THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Edited by Renegade.com in partnership with CMO Huddles™

THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Leading an effective marketing especially as digital fatigue But from all this gloom and department has never been reduced the yield of some doom emerged an elite cohort easy. Leading one in 2022 was pandemic stalwarts like of marketing leaders who didn’t next to impossible. The year webinars and other forms just survive 2022, they thrived. started with a continuation of of content marketing. But How? In sum, they didn’t go the Great Migration, as mid- the reality of live events it alone. Instead, they turned tier employees sought and proved problematic. First, to their fellow marketers for gained massive pay hikes. many marketers were rusty advice and counsel on their The supply of experienced on how to optimize event most pressing challenges. They employees, particularly performance. Second, travel met one on one and in virtual in product marketing and and entertainment costs have huddles of 10-15 like-minded marketing ops, never caught nearly doubled, putting even leaders. They engaged with up with the demand, leaving more pressure on event ROI. each other day after day on critical holes and stressing the And third, many potential Slack. They remained students current teams. And for those customers were cautious of their craft, sharing, caring, who found new staffers, the about attending events, and daring each other to higher salaries required to get turning some conflagrations succeed despite the odds. It is this talent blew through their into “vendor fests.” this remarkable community of budgets, either reducing dollars influential marketing leaders available for programs or raising And if this weren’t enough, who we celebrate in the performance expectations. signs of a recession emerged pages ahead. And staffing was just one of the mid-year leading some CFOs challenges marketing leaders to suggest spending and hiring faced in 2022. freezes. Once again, marketing leaders were being asked to be Many marketers tiptoed back magicians, to make more out into live events anxious to of less. It’s enough to make one reconnect with customers and question the sanity of choosing identify new opportunities. a career in marketing. This seemed like a great idea 2

THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Marca Armstrong Cary Bainbridge Tom Bianchi CMO | Passport Inc. Senior Vice President, CMO VP Corporate Marketing CMO Super Power | ABM Industries | Acquia Maximizing modest budgets. CMO Super Power CMO Super Power Launching transformative new Growing tech scale-ups to Marca shines at creating strategies service offerings. global brands. for B2B businesses that leverage technology to connect data Cary is a strategic leader who Tom is an international marketing silos as a means to transform is passionate about clients — leader with more than 15 years of the customer experience, drive rallying teams around what experience in B2B marketing. He incremental revenue and build makes clients tick and executing has worked for both large software brand awareness. She leverages marketing & brand strategies that vendors, and hyper-growth her rare blend of expertise in relate business objectives to their startups. Through his career, Tom core marketing functions and needs. She is focused on ensuring has built and led global marketing keen understanding of how tight integration between sales, functions and processes and marketing drives other parts of marketing, communication, developed a strong track record of an organization to quickly map, operations, brand, and culture. helping businesses drive revenue define and determine what will Cary oversees all strategic and growth through successful move buyers through their journey planning, market and client marketing. Tom currently leads the from consideration to advocacy. research, creative services, and Global Corporate Marketing efforts Marca serves as a volunteer and outbound & inbound marketing. In at Acquia. gives back to the institutions that her 19 years with ABM, she has led have provided her education and corporate and business-segment personal development. She derives marketing and sales operations her most creative ideas when teams, was a core driver of the outdoors near the water. ABM brand transformation in 2012 and has overseen the brand integrations of 23+ acquisitions. 5

THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Michelle Dave Bornmann Jacques Botbol Boockoff-Bajdek CMO | Association Analytics VP Marketing | Verbit Inc. CMO | Skillsoft CMO Super Power CMO Super Power CMO Super Power Building brand while driving Disrupting a category. Driving purpose deep into an demand at resource constrained, organization. growth-phase start-ups. Jacques Botbol is an international marketer with an engineer’s mind Michelle serves as Skillsoft’s Chief Dave is an entrepreneurial B2B and an entrepreneurial spirit. He Marketing Officer. With 25 years’ marketing executive experienced is currently the VP of Marketing at experience, she oversees Skillsoft’s in marketing strategy, go-to- Verbit, an innovative transcription global marketing strategy, market execution, lead generation and captioning solution with generating awareness, driving and sales & operational readiness. a guarantee of 99% accuracy. preference, and building affinity His career spans Fortune 500, mid- During his time at Verbit, Jacques for the brand. Michelle has made size and start-up organizations has helped grow the marketing it her personal mission to support where he has successfully built from $0 to $100M. Jacques also women in business. Prior to strong teams and consistently has experience as the Head Skillsoft, Michelle served as CMO aligned closely with sales to of Marketing and Strategy at of IBM Watson, where she helped achieve revenue goals. He’s Panorama Software and as a leader to develop the “Women Leaders in managed through rapid periods in the Business Development AI” program. As a prolific speaker of organic growth and growth department at TIGI. He received and writer, she continues to through acquisition, both of which both his bachelor’s and master’s elevate women’s voices while also present unique organizational degrees from Technion – Israel covering topics, including the war and brand challenges. Dave’s Institute of Technology. for talent and marketing in a post- specialties include B2B marketing, pandemic world. She addresses lead generation, SaaS, start-ups these subjects and more as host of and acquisition integration. Skillsoft’s podcast, The Edge. 6

THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Lauren Boyman Kevin Briody Denise Broady CMO | KPMG, U.S. CMO | Edmentum CMO | Appian CMO Super Power CMO Super Power CMO Super Power Building global brands. Transforming marketing teams. Building a culture of success. Lauren is a results-oriented, data- Kevin is a B2B marketing executive Denise has always known one driven marketing and business with 20+ years of expertise of her driving forces in life is to strategy leader, with a background building marketing organizations, redefine the ordinary. She came in management consulting & delivering growth, and telling to America by boat as a refugee CPG brand management. She has powerful brand stories across the from Vietnam to the low-income led successful change-oriented full communications mix. He has projects of Virginia. Even then, launches that turn vision into led teams and initiatives across she knew that she would not strategy and execution across a mix of organizations, including allow herself to be limited as a brand, marketing, and digital to startup, corporate, non-profit, result of her upbringing. Whether achieve high impact outcomes. and agency executive roles, it was being the first in her family She excels at devising and and in industries ranging from to receive a college degree or executing integrated marketing enterprise software to executive becoming a change agent in her strategies that are based in data education and, currently, K-12 ed 25-year professional tech career & customer insights. Lauren’s key tech. His passion is working for – Denise has always pushed capabilities and principles are; Act purpose-driven organizations with boundaries to drive success. After Like An Owner | Team DNA | Dig aspirations of making a positive all, life begins at the end of our Into The Details | Test & Learn | difference in the world, and the comfort zone. Effective Communication | culture, strategy, and commitment Attitude is Everything | Integrity & to actually make that happen. Respect Series 7

THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Heidi Bullock Carlo Cadet Michael Callahan CMO | Tealium Recent VP, Marketing CMO | Acronis CMO Super Power | Cytracom CMO Super Power Scaling SaaS brands. CMO Super Power Scaling cybersecurity brands. Developing revenue driving Heidi has expertise in marketing customer centric stories. Michael is a security marketing and selling SaaS products. executive with the rare Her strengths include product Carlos is a Product Marketing combination of branding, product marketing and revenue generation Executive with deep Cybersecurity and technical expertise. He has a across the customer life cycle experience. He has experience proven track record in both large (acquisition marketing, customer with team leadership, campaign and startup companies developing marketing). She has experience strategy, demand generation, and executing go-to-market running SDR teams and content marketing, storytelling, and enablement programs that enablement. Heidi’s specialties analyst relations, public relations, drive record revenue. He is an are: account-based marketing vertical marketing, product launch, experienced leader who creates (ABM), demand generation, digital evangelism, customer relationship a collaborative environment marketing, brand development, management, market research while setting clear objectives and email marketing, content (primary & secondary), case study holding himself and the team marketing, social media, marketing development and ROI. accountable to deliver results. metrics/ analytics and partner Specialties include: corporate marketing. She also has expertise marketing, product marketing, field with Engagio, 6Sense, Outreach, marketing, product management, Marketo and SFDC. web marketing, social media, corporate communications, branding, messaging and press and analyst relations. 8

THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Lynne Capozzi Marni Carmichael Carlos Carvajal CMO | Acquia VP of Marketing CMO | Q2 CMO Super Power | ImageSource, Inc CMO Super Power Time management. CMO Super Power Driving brand and demand. Building and empowering a team. Throughout her career, Lynne has Carlos leads marketing vision, had a successful track record in Marni empowers high growth in strategy, and initiatives to elevate building and leading marketing tech companies by unifying sales brand awareness and drive organizations through all phases and marketing with measurable demand for Q2’s industry-leading of companies — from lean startups impact and ROI. By leveraging her digital banking and lending through larger public companies. experience in process automation solutions. He served as CMO at K2, She is a sales-minded marketer to connect with customers, where he evolved the company’s and super passionate about the she creates a vision of how go-to-market approach. His evolution of marketing — just think ImageSource helps make work marketing efforts also led to Kony’s about how the proliferation of easier. Her expertise ranges from successful acquisition by Temenos. new channels in the last 10 years aligning marketing & sales and Carlos has spent over 20 years alone has changed the game global product evangelism to in transformational digital of marketing and the customer developing brand messaging and technology. He is passionate about journey as we know it. Outside deploying automated/targeted building highly collaborative, high- of her work at Acquia, Lynne campaigns. Marni unifies and performing teams committed to continues to run a nonprofit simplifies corporate/product excellence and delivering strong through Boston Children’s messaging, resulting in content results. Off the clock, Carlos enjoys Hospital, specializing in cardiac conversion and organic growth. exploring new places with his research and support of cardiac family, attending concerts across patients and families. the country with his daughter, and cheering on his favorite teams with his son. 9

THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Toni Clayton-Hine Joe Cohen Warren Daniels CMO | EY Chief Marketing & CMO | Bynder CMO Super Power Communications Officer CMO Super Power Delivering innovative marketing | AXIS Inspiring a global team. solutions. CMO Super Power Standing up a high-performance Warren is an innovative, sales- Toni is an award-winning marketing team. oriented marketing leader with CMO focused on creating new a deep history of developing sources of revenue from new strategies to support revenue markets, new offerings, and new Joe is an internationally growth. He has a proven record channels of distribution. Her recognized marketing leader with of breakthrough thinking at unique perspective comes from a record of helping B2B and B2C both large global organizations, building teams and transforming brands build relevance and drive like SAP & IBM, and small fast- the marketing function to help growth. At AXIS, a global insurer growing businesses. Examples companies achieve their growth and reinsurer, he is responsible include an experience center goals directly and through for guiding brand reputation, for SAP customers, and a partnerships. She knows how marketing and advertising, digital, transformative demand scaling important it is to connect the financial communications, PR, effort at Bynder, which recently creative with the operational. and internal/change management hit $100m ARR. He specializes in While being named one of the Top communications. He is a member enterprise software marketing, 100 Women in Brand Marketing is of the Company’s Strategy Office competitive intelligence, people certainly satisfying, Toni knows the and its Corporate Citizenship management, demand gen, true measure of success comes Steering Committee. change management, mergers from connecting the brand and and acquisitions, corporate offerings to demand generation, strategy, business development, pricing, and distribution strategies product marketing, channel that deliver measurable results. marketing, software marketing, PR, AR, social media, and technology evangelism. 10

THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Mandy Dhaliwal JD Dillon Peeyush Dubey CMO | Nutanix CMO | Tigo Energy Chief Marketing & Strategy CMO Super Power CMO Super Power Officer | TheMathCompany Thinking big while executing Disrupting an industry. CMO Super Power with precision. Establishing a powerful vision As a former Army officer, JD lives for marketing. Mandy is the Chief Marketing by the military principle: Mission Officer for Nutanix, an industry First, People Always. His primary Peeyush’s mantra for enhancing leading hybrid cloud infrastructure business mission is profitable top- stakeholder confidence in platform. Dhaliwal brings to line growth. Developing simple marketing and reducing friction to Nutanix more than 25 years of strategies with broad stakeholder sales is his holistic approach that experience in driving growth communication and operational encompasses ‘Brand-Demand- and innovation strategies across execution has been his formula Expand’. In his nearly 25 years of the cloud and software markets, across various industries and experience, he has implemented and building high-performing degrees of corporate maturity. it effectively across continents to organizations. She works closely Each time, his team, customers, transform marketing functions with the company’s leadership board & executive leadership, and and build global brands. When team to drive a global marketing shareholders benefited. When seeking great marketers, he looks strategy that accelerates it comes to people, Jim’s been for curiosity, big picture thinking, the adoption of Nutanix’s recognized as a “great motivator comfort in dealing with ambiguity, infrastructure software solutions. [and] approachable,” and was more flawless program management Recently, Dhaliwal, as Chief recently received the “Men Who skills, and deep interest in solving Marketing Officer for Boomi, Open Doors” (for women) award. for better customer experience. was responsible for leading and For JD, it is undeniable that the Peeyush describes himself as executing the company’s global human touch is required for any a rational optimist and enjoys go-to-market, brand presence, organization’s long-term success. bringing just the right blend product marketing, demand of creativity, consistency, and generation, partner marketing, field courage to every role he performs. marketing, customer advocacy, strategic events and corporate communications functions. 11

THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Eric Eden Khalid El Khatib Julie Feller Chief Revenue Officer CMO | Stack Overflow Head of Marketing | Ingo.me CMO Super Power | U.S. Legal Support CMO Super Power Turning marketing into revenue. CMO Super Power Picking winners and helping them Setting up a high-functioning achieve successful exits. Khalid is a full-stack marketing team. marketing leader with robust Eric is a collaborative and polished communications experience. Julie is a creative, high-energy marketing leader, who knows He’s spent 15 years growing B2B, marketing professional with a how to effectively manage B2C, and B2B2C companies. He proven track record of developing campaigns that deliver results. has elevated and transformed and executing innovative initiatives His dedication to building high- the awareness and perception of that increase revenue, reduce performing teams has enabled him global, renowned brands such costs and maximize efficiencies. to consistently ensure continuous as GE, GLG, the Motion Picture She has 13 years of experience in improvement and purposefully Association, Stack Overflow, B2B marketing with emphasis on shape the evolution of culturally Teach For America, TED, and both technology and service. Her aligned workforces. Eric has 20+ Xerox. Khalid has worked as a skills include; marketing strategy, years of experience in technology digital strategist, media relations corporate communications, new marketing for internet services expert, and writer with experience product launch, public and media and SaaS solutions. His experience in corporate reputation, demand relations, product positioning includes building great marketing generation, social media, and and branding, Sales support, lead teams, implementing marketing web design. He’s raised the generation, PPC management, technology solutions effectively, profile of companies and CEOs, SEO, content creation, budget driving demand in B2B marketing, taken a data-driven approach and project management, and increasing shareholder value to overhauling and relaunching analytics & optimization and with best-in-class marketing websites and social media Marketing operations. initiatives. His greatest gifts are channels in pursuit of demand his strategic vision and ability to generation. implement dynamic marketing and branding strategies. 12

THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Peter Finter Celia Fleischaker Narine Galstian CMO | CyberGRX CMO | Verint CMO | SADA CMO Super Power CMO Super Power CMO Super Power Partnering with Sales to build a Driving business strategy Turning purpose into a demand-generating machine. through marketing. business driver. Peter is a senior international Celia has 20+ years of experience Narine is a results-oriented technology marketing executive developing go-to-market Senior Marketing Executive with broad experience across strategies for business-to-business with 20+ years of experience in product, sales, and marketing technology organizations. global branding and marketing who partners effectively to drive She has successfully managed initiatives, public relations, and change. He has led and scaled global marketing organizations corporate communications. global organizations through of publicly and privately held She steers strategic business periods of rapid growth and software companies. Celia objectives and oversees demand transformation across varied B2B also has significant experience generation campaigns. She leads high technology industries and driving organic growth through the marketing and alliances teams business models; from Silicon expansion of geographies, as a member helping reach 600% Valley pre-IPO start-ups to mature channels, and product lines. growth in 3 years per INC5000, public organizations in the US, She also has deep expertise and launched a corporate Canada and UK. Peter’s expertise building scale inorganically rebranding initiative. Narine is includes brand development, through the successful execution recognized on the CRN Women digital demand generation, and integration of numerous of the Channel Power 60 list, is product-led growth, account- mergers and acquisitions, and has an Advisory Board Member on the based marketing, product & delivered best-in-class results for Channel Futures DE&I committee, solutions marketing, channels, pipeline development, revenue and is a facilitator for Google’s alliances & partnerships, strategy, contribution, and organizational #IamRemarkable initiative and operations. He is known as a efficiency. She is also adept at empowering women and other hands-on, collaborative leader and managing, retaining, and leading underrepresented groups in communicator who works to solve high-performing teams. the workplace. complex business issues. 13

THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Jakki Geiger Jamie Gier Jamie Gilpin CMO | Pyramid Analytics Recent CMO | Ceros CMO | Sprout Social CMO Super Power CMO Super Power CMO Super Power Ramping up growth. Leading a transformative team. Transforming marketing into a relentless growth engine. Jakki is a high-energy, growth- Jamie loves building brands that minded, customer-focused, and inspire people to be their best. Jamie is an experienced marketing results-driven enterprise SaaS For 25+ years, she has been leader with demonstrated global marketing executive. working with PE-backed and success in growing brands in She has 20 years of experience Fortune 500 tech companies the technology space through building go-to-market strategies that drive positive human impact, strategic positioning. She is skilled that drive rapid revenue growth, from healthcare to education, in building great teams to drive launched 4 venture-funded to improve the way we learn, customer acquisition through startups, built 6 new market work, and live. She skillfully uses lead generation, integrated categories and contributed to both art and science to scale and marketing, public relations, event double digit growth for innovative grow businesses, design revenue- marketing, social and content enterprise software products at generating GTM strategies, and marketing, and sales enablement. a mid-sized company. She has lead high-performing teams Jamie is currently serving as the also doubled ARR with a path to across product marketing, chief marketing officer at Sprout $100M at Series D SaaS company corporate communications, digital Social, and received her MBA at and launched the market’s first marketing, demand generation Northwestern University Kellogg Freemium offering to support and creative services. But her School of Management following product led growth (PLG) model. greatest role is mom to a teen boy a bachelor’s degree in PR from who motivates her to do good in Florida State University. the world. Her philosophy: winners find a way. 14

THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Julia Goebel Danielle Gotkis Charles Groome VP, Growth Marketing SVP Global Marketing VP of Marketing | Biz2Credit | symplr | Pecan AI CMO Super Power CMO Super Power CMO Super Power Building a highly-effective Team building. Breaking down barriers between marketing function from scratch. brand, demand, product, and data. Julia is head of growth marketing Charles is an entrepreneurial- at symplr and a demand creation Danielle is a global marketing minded leader in marketing and specialist for software and services executive and commercially astute advertising with a knack for cross- businesses, from privately-held leader with 15 years of experience functional collaboration and an firms to S&P500 companies. in laying the foundations of and eye for branding and design. He Her specialty is building high- scaling SaaS, AI and Fintech is self-reliant, and experienced performing teams by developing companies like Pecan AI, Recurly, in both creating go-to-market talent, optimizing the marketing dLocal, Feedzai, PayNearMe, and strategies for B2B and B2SMB mix, and increasing revenue. She is others. She enjoys developing brands, and as an agency partner a two-time CMO and in her recent holistic brand and demand for B2C and B2B2C brands. role as head of marketing at a generation strategies, applying Charles has a strong track record PE-backed SaaS firm, she oversaw creativity and analytical acumen, of generating web leads and all aspects of the marketing building and coaching teams, sales opportunities in the SaaS, portfolio: demand creation, digital solving scale-up challenges, MarTech and FinTech industries. He marketing, lead generation, brand expanding into new markets, is a growth-minded team leader, development and outstanding orchestrating impactful thought focused on nurturing talent, content marketing to generate leadership programs, leading unlocking team member potential revenue. Although she is originally successful product launches, and providing mentorship to team from NY, Chicago is home — and forming lasting partnerships members for future positions and she never misses a chance to with Fortune 500 giants, global of leadership. be active. banks, national retails, telcos, and government agencies. 15

THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Allyson Havener La Toya Hodge Sue Holub CMO | TrustRadius Global Head of Marketing Chief Growth Officer CMO Super Power | Cappfinity | OnSolve LLC Problem solving. CMO Super Power CMO Super Power Communication. Growing people and profit. Allyson is a strategic, action- oriented marketer across all La Toya has 16+ years of Sue is a performance-driven functions including demand experience in sales acceleration, executive with demonstrated gen, PR, product, and partner strategic communications, success in growing pipeline, marketing. She has demonstrated and partner relationship bookings, revenue, profitability the ability to build high performing management. She is passionate and market share for B2B and marketing teams that drive about technology and education B2C technology, software and business growth. Allyson brings for social good. Her expertise services companies. She has experience and expertise in hyper includes strategy, pipeline proven ability and results in go- growth marketing from previous acceleration, nurturing strategic to-market strategy, sales and roles at enterprise SaaS companies partnerships, shepherding full account management, brand LiveRamp and is currently at funnel marketing programs within and reputation building, revenue TrustRadius. She values creating large matrix environments, sales marketing, digital marketing, strong customer communities, enablement, coaching/mentoring, customer engagement and global and knows that a great place to and representing the voice of the marketing. Sue has a reputation as gain a competitive advantage is customer or partner. a problem solver, trusted advisor activating your customers to tell and change agent with a clear your brand’s story. sense of purpose and urgency who builds high-performing, loyal teams and creates a positive, winning culture. 16

THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Deidre Hudson Janet Jasiwal Grant Johnson CMO | Payability VP of Global Marketing CMO | Emburse CMO Super Power | Cloudbeds CMO Super Power Using data to fuel the art + science CMO Super Power Building brand & driving of marketing. Scalable global marketing. demand together. Deidre is a data-driven marketing Janet is a CMO and Senior Grant, a 4X CMO, is a growth leader with 20+ years of Technology Marketing Executive accelerator and value creator experience in the B2B, SaaS, with a record of high-performing with a record of more than and FinTech industries. She’s marketing achievements, doubling revenues, building skilled in demand generation, including successful re-brands, high-performance teams, and ABM, storytelling, and pipeline B2B product launches, expansion transforming businesses from acceleration. She’s known as a to new regions and markets, early-stage companies to multi- “roll-up your sleeves” builder and leading company growth billion-dollar enterprises, including: specializing in building holistic initiatives. With more than 20 years Emburse, Cylance, Kofax, and marketing functions. She has of marketing experience, Janet more. He’s been a key executive worked with companies ranging understands how to build and that drives growth, acquisition from $1M to $5B in revenue and shape global marketing strategies and integration, and liquidity built demand generation engines to maximize results. She is skilled events valued at $10+ billion. He across multiple verticals targeting in crafting go-to-market strategies, has expertise in SaaS, Fintech, SMBs, mid-market, and enterprise demand generation, marketing Payments, CRM, Cybersecurity, CX, segments, giving her a unique communication, and more. Janet Workflow, Process Automation, perspective on how to build, has held senior marketing roles at Verticals, SMB, Mid-market & convert and optimize pipeline. She companies including Cloudbeds, Enterprise markets. Grant also leads with empathy and is a strong IBM Tealeaf, and eBay. She has mentors heads of marketing and team builder, making measurable earned a bachelor’s degree from writes a best practices blog for contributions to company culture UC Berkeley and an MBA at CMOs at www.cmomentor.com. and employee satisfaction. Carnegie Mellon University. 17

THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Kathie Johnson Julie Kaplan David Kirven CMO | Talkdesk SVP Marketing and Revenue CMO | Reltio CMO Super Power Operations | CareMetx CMO Super Power Scaling growth. CMO Super Power Staying focused on the big picture. Making the most of a Kathie is a highly-skilled, award- start-up budget. David is a strategic, innovative, winning global SaaS leader results-oriented, product and with over 25 years of marketing Julie is a marketing/customer marketing leader with proven experience. While at Talkdesk she experience leader. She’s the one success in growth strategies, has helped the company propel to call when you’re ready to turn line management, and team from #66 in Forbes Cloud100 in your vision into reality. She is a development. He has a strong 2019 to #8 in 2022. Throughout marketing leader with the ability track record of driving growth for her career, she has built highly to swiftly move from strategic both existing businesses and new motivated and innovative teams thinker to tactician, especially in ventures. His experience spans that deliver high-growth results entrepreneurial environments. consumer, small business (SMB) in a global environment. She is a She has a proven track record and large enterprise marketing. modern, full-stack marketer who in building brands, generating He is an innovative marketer and creates a culture where marketers demand, and customer retention proven leader who is adept at can do the best work of their in high-growth B2B and B2C translating customer insights into careers, helping companies grow environments. Julie is passionate compelling outcomes, building with results-oriented, technology- about using customer insights, organizations, and developing and enhanced, and innovative both qualitative and quantitative, inspiring employees. marketing. She has a deep to drive process, revenue, and commitment to a collaborative profitability; customer-centric and inclusive environment. marketer with broad direct to consumer and business-to- business experience. Ultimately she makes sense out of chaos and implements plans to reduce it. 18

THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Katrina Klier Sara Larsen Bryan Law Recent CMO | PROS VP, Marketing Chief Marketing Officer CMO Super Power | Wolters Kluwer | ZoomInfo Building a powerhouse team. CMO Super Power CMO Super Power Building empowered and Driving revenue through tight sales/ Katrina is a Global B2B Chief accountable teams. marketing alignment. Marketing Officer & Chief Digital Officer, and has extensive As an experienced marketer, With over 20 years of experience in experience leading digital Sara’s passion is growing brand marketing, general management, transformation, brand optimization impact, building high performing strategy, eCommerce, and initiatives, and new product teams, and achieving breakout analytics, Bryan has held launches at five Fortune 500 success in new markets with leadership roles at ZoomInfo, companies, including two of innovative technology products. Salesforce, Google, Tableau the world’s most recognized She’s been fortunate to have and Monitor Deloitte, amongst technology players and a top-10 learned from some of the best others. In his current role, he leads global professional services firm. leaders in marketing, and to have ZoomInfo’s marketing organization During her time in leadership used that experience to lead globally and is responsible for roles at Accenture, Microsoft, and marketing organizations and driving demand and supporting HP, she leveraged client data/ programs to build brands, expand company growth, enhancing analytics, including customer markets, launch new products, their brand awareness, and segmentation, hyper-targeted and grow top line bookings and expanding thought leadership personalization, and other revenue, including SaaS, across across marketing and quantitative and qualitative data to multiple industries. Always in tight communication channels. transform the sales and marketing partnership with sales and product strategy, monitor end-to-end leadership, she takes pride in customer journeys, and deliver finding wins together, and doing an exceptional digital customer so with creativity, customer focus, experience. and strong return on investment. 19

THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Josh Leatherman Bernd Leger Dan Lowden CMO | Service Express CMO | Mimecast CMO | Human Security CMO Super Power CMO Super Power CMO Super Power Adapting to an ever-changing role. Driving sales growth through Leading with empathy. marketing. Joshua is a growth-marketing Dan is a strategic and tactical executive with experience building Bernd is a passionate data- marketing leader, demand and leading highly profitable driven disruptor, innovator and generation and brand-focused customer acquisition, adoption category designer with 25 years expert, and author with 20+ years and advocacy programs. The of experience. He has a proven of marketing experience at the Chief Marketing Officer at Service track record in creating and executive level. He has driven Express since 2011, Joshua has executing go-to-market plans significant revenue and value helped grow the company from to deliver double and triple-digit for large companies (IBM, AT&T) $30 million in annual revenue to revenue growth with investor and fast-growth companies over $250 million by implementing returns of more than $5 billion. (HUMAN, Digital Shadows, high-return demand generation, He is also a forward thinker Invincea, vArmour, Digby and marketing & sales operations, and leveraging analytics, technology Wayport) across cybersecurity, sales development programs. and marketing creativity to deliver mobile commerce, Wi-Fi services, He has grown a team from 2 to future growth. Bernd is also a robotics, and mobile and almost 110 and his teams deliver transformational builder of high- cloud computing, spurring five 75% of new logo opportunities performance-based cultures with acquisitions and a merger worth and pipeline and 65% of new globally distributed teams across over $2 billion in total value. Dan logo revenue at Service Express. North America, Europe and Asia holds an MBA in International Joshua builds teams who leverage Pacific. He is also a strong mentor Business from Rutgers Graduate technology to deliver sustainable with great pride and investment School of Management and a pipeline and revenue growth. in the success of individuals he Bachelor of Science from Rider has coached. University. 20

THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Shirley Macbeth Laura MacGregor Mary Leigh Mackie CMO | Forrester VP Marketing | Center for CMO | AvePoint CMO Super Power Internet Security CMO Super Power Practicing what they preach. CMO Super Power Leading with enthusiasm. Collaboration. Shirley is a senior B2B marketing Mary Leigh is an executive driving executive with 25+ years of Laura is an executive-level leader growth and global go-to-market experience increasing revenues and collaborator who leverages strategy at AvePoint. Her global and building brand awareness for an enterprise-wide perspective team leverages an omni-channel global technology companies. to contribute to organizational approach to optimize field and She is adept at elevating thought growth. She has experience product marketing, and spans the leadership profiles to provide more developing and executing B2B globe. With a passion for learning value for audiences, and has a products, services, and marketing and technology, she combines demonstrated record of generating strategies that deliver results and experience, comprehensive demand, building brand exceed expectations. Laura is the tracking and insights, and the latest awareness, and driving revenue Vice President of Marketing for marketing technology innovations. for Global B2B companies. Her the Center for Internet Security, Since joining AvePoint in 2008, specialties include marketing, Inc. (CIS), where she brings an AvePoint’s grown from a few branding, communications, PR enterprise-wide perspective to hundred employees to over 2000 and lead generation. define and execute key marketing worldwide. Mary Leigh received an strategies. She has more than Executive MBA from the leading 15 years of experience in B2B business schools in New York, marketing and joined CIS in 2017. London, and Hong Kong in 2018. She drives the overall marketing She is committed to lifelong strategy including branding learning and global exploration. and messaging, website and content, lead generation, advertising, and events. 21

THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Amanda Malko Melanie Marcus Ali McCarthy CMO | G2 CMO | Surescripts CMO | Skience CMO Super Power CMO Super Power CMO Super Power Partnering internally and externally. Making complicated things simple. Strategy. Amanda is a go-to-market leader Melanie is a senior healthcare Ali is a results-oriented marketing who thrives on leading high- marketing, customer experience and communications executive performing, cross-functional and strategy executive. She is with more than two decades of teams. Her career focus is on a creative and visionary leader distinguished performance in hyper-growth companies working who never shies away from a the financial services industry. at the intersection of marketing/ new idea. Her passion is building Previously she held senior creativity/technology. She’s teams who deliver growth through positions with Orion, Brinker worked at companies scaling from innovations in brand, thought Capital, Guardian Life Insurance first dollar to $850M, advised some leadership, lead generation, Co., and AllianceBernstein. of the largest companies in the sales enablement and customer With her academic background world, and been fortunate to be engagement. Melanie’s record in emotional intelligence, involved in 3 exits and multiple demonstrates a strong ability to she is recognized for helping M&A transactions. She is currently create uniquely effective marketing organizations blend an evidence- the CMO of G2, the world’s teams, and raises the bar for what based management approach with largest software marketplace, strategic marketing can achieve. seamless integration of behavioral reaching 60M+ software buyers sciences into the client-advisor every year. Previously, she led the relationship. Partner Program and Academy at Mailchimp, now part of Intuit. Before that, she was CMO of 360i, and CMO of Tongal. 22

THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Brad Mehl Amy Messano Jon Miller CMO | Coleman Research CMO | Altair CMO | Demandbase CMO Super Power CMO Super Power CMO Super Power Data-driven growth. Integrating acquisitions. Remaining a student despite massive success. Brad has driven dramatic Amy has been turning bits and revenue growth at Information bytes into relevant, compelling Jon is a marketing entrepreneur, and SaaS companies acquired stories for more than two thought leader, and CMO of for a combined $2 billion+. He decades. In that time, Amy has Demandbase, the leading ABM has held GM roles with P&L demonstrated a keen sense for platform. Previously, Jon was CEO ownership, and leadership roles in software marketing, and for and founder of Engagio, which marketing, product management nurturing emerging technologies merged with Demandbase, and a and business development. His as they hit the market. She knows co-founder and CMO at Marketo. sweet spot is leading growth the value of a strong, coordinated He is a frequent conference at technology companies team, and is skilled in building speaker and has authored many focused on marketing/sales flexible teams with a great deal books including Demandbase’s solutions, education and business of mobility that can meet any Definitive Guide to Smarter GTM intelligence. Brad is known for marketing challenge. In every task with ABM/ABX and Marketo’s strategic leadership, an “anything she faces, she shows a dedication Definitive Guide to Marketing is possible” attitude, seizing white- to quality that can take any Automation. He was named Most space opportunities, change marketing effort to the next level. Influential Marketing CEO of management, team building, the Year by the Corporate collaboration, P&L focus and Excellence Awards, a Top 10 Most operating discipline. Influential Tech Marketer by B2B Marketing, and a Top 10 CMO for companies under $250M by the CMO Institute. 23

THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Laurie Mitchell Kay Moffett Allison Munro SVP Global Marketing CMO | Amplify CMO | Vena Solutions | Wasabi Technologies CMO Super Power CMO Super Power CMO Super Power Industry-shaping content Leading with passion. Building partnerships (internal marketing. and external). As Chief Marketing & Ecosystem Kay leads marketing, Officer, Allison is passionate Laurie is a marketing leader with communications, and government about building and leading high- experience guiding diverse global relations at Amplify. She has two performance marketing teams teams and building programs that decades of experience overseeing that drive brand, demand and drive revenue in close partnership marketing and public affairs in the experience. She began her career with sales. Laurie spent 20+ years K-12 education and technology as an entrepreneur and built driving partner alliances, channel industries. Kay approaches the her own experiential marketing programs and field marketing, and fast-paced world of marketing with agency, providing technology- creating and managing programs a remarkable work ethic, incredible based experience solutions for at both startups and large skillset, flexibility, and calmness. CPG and entertainment brands. companies. She has experience Kay started her career in Teach for She continued to apply her in partner program development, America as a high school English skills and experiences as she relationship management, and Humanities teacher in New transitioned to senior marketing contract creation, negotiation, York City. She later conducted leadership roles working directly partner enablement and demand research and taught pre-service with tech providers, including gen programs. Laurie also has teachers at the Stanford Graduate Oracle Marketing Cloud, NexJ expertise in a variety of go-to- School of Education. Systems and Piano Software. For market models including single- the last 3 years, Allison has been tier reseller, systems integrators, applying here 15+ years of GTM two-tier distribution, OEM, and co- experience at Vena Solutions selling with partners. She also has leading marketing and ecosystem strong interpersonal relationship strategy worldwide. building skills. 24

THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Armen Najarian Peter Neiman Patti Newcomer CMO | Outseer CMO | Amalgamated Bank CMO | FieldRoutes, a CMO Super Power CMO Super Power ServiceTitan company Brand reinvention. Purpose-led marketing. CMO Super Power Strategic nimbleness - combining Armen is an 18-year Silicon Valley Peter has both agency and client- the art and science of Marketing. veteran with deep experience side experience. He has positioned leading marketing for fast-growing or repositioned thirty-five brands Patti is a marketing executive with fraud prevention, predictive across twenty different industries. a unique analytical background analytics, and cybersecurity Peter spent nine years leading the and extensive experience in prod- companies. His most recent repositioning of Unum’s insurance uct design and development, leadership roles include CMO brands in both the US and the marketing strategy and campaigns, positions at Outseer, Agari and UK. He is fluent in both B2B and consumer research and insights, ThreatMetrix, the latter of which B2C languages and a passionate direct marketing communications, he positioned as the definitive leader that has a proven ability customer experience design, category leader for digital identity to grow business, lead change, brand strategy and advertising. solutions. Through his career, cut through, truly differentiate She has a passion for starting from Armen has cultivated a reputation challenger brands against more the consumer to develop busi- as a best-in-class marketer with a powerful competition. His real ness-building marketing plans. She striking ability to drive revenue and strength is in creating simple has built and led Marketing orga- boost company value. solutions for complex problems. nizations for over 15 years across He brings expertise across all financial services and technology, channels of integrated marketing public and private, B2B and B2C, from advertising, to public and has experience across all relations, to content management aspects of the marketing discipline. and thought leadership. 25

THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Dean Nicolls Olga Noha Martin O’Leary CMO | Oosto CMO | SplitMetrics Group Head Of Marketing CMO Super Power CMO Super Power | Tap Payments Driving demand. Analyst relations. CMO Super Power Global marketing. Dean is a marketing executive Olga is a highly motivated and with 20+ years of B2B experience outcome-driven executive with Martin is an experienced helping tech and cloud companies over 16 years of experience in international marketer working move from strategy to “GSD” developing successful marketing across Europe & the Middle execution. His specialties strategies and programs. She is East. He has over 15 years of include; demand generation, accountable for building global experience in digital banking, content marketing, SEO, SEM, marketing functions from the fintech, and online payments. His account based marketing, event ground up, launching new efforts combines digital strategy, management, and channel products on the US and global marketing technology & data marketing. Dean is fluent in markets, developing marketing analytics to create differentiated Salesforce.com, marketing strategies and plans to fuel fast- customer experiences that drive automation (Pardot), marketing paced growth, building and scaling commercial growth and retention. metrics, sales/marketing lead generation to thousands of While being able to dig into the collaboration and analyst/public MQLs per month, consistently details, Martin also demonstrates relations. growing brand awareness, an uncanny ability to understand building comprehensive analyst the big picture surrounding each relations programs, and achieving and every marketing activity he leadership positions in important engages with. industry research reports. Olga is skilled in all facets of B2B marketing. Her abilities have led to revenue growth and increased brand recognition. 26

THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Paige O’Neill Kerry Ok Jeff Otto CMO | Sitecore SVP, Marketing | Auth0 VP, Marketing | Marqeta CMO Super Power CMO Super Power CMO Super Power Thought leadership and global Tech marketing. Integrated marketing. brand building. Kerry is a marketer that loves to Jeff loves working with the best Paige is an experienced, hands-on partner with the sales organization. marketers in tech. His teams at CMO and an empathetic leader. In every setting, she is known to Marqeta (Nasdaq: MQ) cover the She’s passionate about helping bring a innovative new ideas to the spectrum of marketing functions her customers deliver on their table, while boasting tremendous across earned, paid, and owned digital experience goals, creating creativity and a keen sense for media. They inspire and guide thought leadership and brand organization and efficiency. As today’s innovators toward new, stories and building and retaining Auth0’s SVP for Marketing, she delightful payment experiences high-performance teams. She is focused on sharing the Auth0 with the world’s leading Modern has a strong track record in B2B narrative across the globe. Before Card Issuing platform. Marqeta enterprise and mid-market SaaS Auth0, Kerry spent many years powers card experiences for that ranges from Fortune 100 to working in B2B Tech at Skytap and the category leaders across buy late stage startups and everything F5 Networks. She spends her now, pay later, crypto spend / in between. Because Paige spare time with her family, dog, rewards cards, on demand delivery started her career in PR and then working in the yard, and enjoying services, online retail marketplaces, transitioned to product marketing, fantasy football. expense management, and she has a unique perspective on neo banking. Customers love creating differentiated messaging the platform’s ability to build and positioning that is grounded more configurable and flexible in understanding both the product payment experiences, accelerating and the influencer community. their product development and democratizing access to card issuing technology. 27

THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Isabelle Papoulias Tejal Parekh Chandar CMO | MediaFly CMO | Terminal Pattabhiram CMO Super Power CMO Super Power CMO | Coupa Strategic rebranding. Standing up a marketing team. CMO Super Power Big picture thinking. Isabelle’s path to CMO was Tejal is an impact-oriented global anything but linear, because marketing executive, skilled at Chandar is a results-driven she wanted her career that putting companies and products executive with more than 25 way. From quantitative research on the map. She is a visionary years of experience in strategic firms, to global ad agencies, leader with experience leading marketing and management media agencies, and now growth for businesses ranging consulting. In 2019, he was leading marketing at Mediafly, from $1M to $1B in revenue and recognized as one the Ten Most she is deliberate about gaining is fortunate to have worked at Influential Marketing Leaders in ‘range’: managing global Fortune innovative organizations such as 2019, and in 2017 was rated by 500 accounts, leading custom Salesforce, Google, HackerRank LinkedIn as one of the top 5 CMOs research studies, building global and now Terminal. She thrives in in the world to follow for thought- ad campaigns, running global both B2B and B2C environments leadership in the digital marketing operations, rolling-out GTM and has built world-class domain. He has well-rounded strategies, building marketing modern marketing organizations, experience across the software teams, leading diversity & inclusion emphasizing data-driven decisions industry ranging from applications plans, selling software… just a and a mindset of constant to infrastructure, license to few of her work adventures. She experimentation. Her superpower subscription & traditional to Cloud considers herself a generalist, is distilling complex problems computing, and digital marketing a simplifier (because she has down to simple solutions and businesses. Chandar is a proven been told this many times!) and a creating a truly differentiated CMO with in-depth know-how builder of things: teams, processes, position for challenger brands and proven success in the main strategies, solutions to problems. against incumbents. pillars of marketing. 28

THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Chris Pieper Marshall Poindexter Michelle Puleio VP, Marketing CMO | OpenEye, Cadence Vice President, Marketing | ADP Enterprise Molecular Sciences | SageWater CMO Super Power CMO Super Power CMO Super Power Team building. Endless curiosity. Employee engagement. Beyond the typical marketing Marshall’s expertise is leading For 30 years, Michelle has and sales activities that define teams that creatively and helped B2B organizations break make-or-break moments in a convincingly explain the value new ground—like working on business, Chris has learned that to prospects and customers the PR team that helped Texas breakthrough marketing results so that they are compelled to Instruments invent the market are almost always the result of an buy your product or service, for radio frequency identification empowered, collaborative team be delighted by it, continue to applications and leading the – not any one individual. He takes buy it, and advocate that others content team for one of the first pride in building and nurturing do the same. He is a top-rated, SAAS providers—and she’s led high-performing teams, and award-winning Agile Marketing efforts to help industry leaders has found three key ingredients and Product Management like EY and Gartner break through that help him do so: diversity of Executive with 15+ years of global well-earned but limited value perspective; trust and respect experience building and leading associations to richer and more fostered across the team; and highly successful global marketing meaningful brands. Her specialties autonomy and space to ideate, teams. His experience in high- range from marketing and change collaborate and generate game- tech, healthcare, financial services, management communications to changing ideas. industrial, & Software-as-a-Service M&A brand integration, corporate related enterprises has helped brand positioning and messaging, them strengthen their reputations, corporate visual identity boost demand for their products, development and beyond. and garner billions of dollars in sales. 29

THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Ellyn Raftery Suzanne Reed Katie Risch- CMO | FIS CMO | LBMC McAdams CMO Super Power CMO Super Power CMO | Basis Technology Global rebranding. Consensus building. CMO Super Power Elevating marketing. Ellyn is the Chief Marketing Suzanne is an accomplished and Communications Officer B2B/B2C C-suite leader with a Katie is an experienced executive at FIS, a Fortune 500 company proven track record of building with a demonstrated history and leading provider of fintech brands and teams that accelerate of building and leading high solutions for merchants, banks growth and results. She excels functioning sales, customer and capital markets firms globally. at integrating marketing strategy success, and marketing teams. She With her C-suite colleagues and with technology to drive revenue has proven success launching and more than 65,000 employees through lead gen programs and growing products, solutions, and around the world, they advance sales enablement. An intentional business units, as well as creating the way the world pays, banks disruptor, she is focused on and implementing go-to-market and invests. Her 20+ years of building the next level of strategies. Her experience leading senior executive experience has innovation for her clients. Her rebrands, large-scale product focused on developing integrated experience spans more than 25 launches and corporate strategy marketing strategies for Fortune years working with Fortune 500 shifts from services to software 500 companies across a range and large privately held companies make her an adaptive and resilient of channels combining strategic with a focus on modernizing the leader who embraces change. business development and brand to identify and develop First and foremost though, Katie creative expertise to build global business opportunities for national, is passionate about developing brands and increase sales. She has multi-service operations. Suzanne teams with high levels of candor, a strong track record of building provides visionary leadership empathy, and collaboration. She high-performing teams driving for national financial and has 20+ years of experience in revenue growth. professional organizations. media, advertising & technology. 30

THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Tara Robertson Chip Rodgers Bhaskar Roy CMO | Bitly CMO | WorkSpan CMO | Workato CMO Super Power CMO Super Power CMO Super Power Inside out marketing. Marketing optimization. Micro-targeting. Tara has a love for all things Chip is a marketing leader Bhaskar brings more than 20 customer experience, growth, and with deep expertise in B2B years of experience in building driving strong business impact. enterprise software, category innovative products and taking She has led marketing teams for creation, demand generation, them to market. He is an over 20 years and has a passion digital marketing, account- entrepreneur and a proven leader for growth and results driven based marketing, and growing with startup experience, an advisor marketing. She loves researching, pipeline working closely with to startups as well as leading testing, and finding what works sales, customers, and partners. groups within large organizations, and building new initiatives from He created a new category to like Oracle, Microsoft and HP. the ground up. Nothing is more make WorkSpan the recognized Businesses are adopting software exciting to her than rolling up leader for Ecosystem Business like never before. Prior to her sleeves, finding what works, Management recognized by Workato, Bhaskar was the CPO of and making an impact across Gartner, IDC, Forrester, and Playphone, which was acquired by the business. Having built award other influencers. He leads high- Gung Ho. And prior to that, he was winning global marketing teams performing teams pioneering new the Founder and SVP of Products she loves working and scaling approaches to drive revenue and at Qik. Qik was acquired by Skype a marketing team that will exceed business goals. Chip has in January of 2011 by Microsoft. At grow collaboratively, push the a successful track record leading Skype, Bhaskar was Head of Qik boundaries together, and have fun global and startup marketing Products. while doing so. teams in B2B enterprise software. He is an innovative, cutting-edge and creative thinker, inspiring new, effective marketing approaches. 31

THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Kevin Ruane Kristin Russel Itamar Sabo CMO | Precisely CMO | symplr VP, Marketing | Gigamon CMO Super Power CMO Super Power CMO Super Power Rebranding. Reducing complexity. Growth & scale - from strategy to reality. Kevin has proven experience Kristin is a Senior Marketing building, managing and Executive with experience Itamar is an enterprise marketing executing integrated marketing, scaling businesses of all sizes, and business technology executive communications, and sales from startups to multi-billion with more than 25 years of growth enablement programs for private dollar companies. She has been experience and skills in B2B equity-backed growth companies, listed as one of the top 110 marketing, go-to-market strategy, FORTUNE 500 corporations and women in MedTech by Beckers demand generation, product and global business units. He has Hospital Review. She is a multi- solutions marketing, and scalable a results-driven approach with dimensional executive propelling operations and execution in a record of success through growth globally through strategic global and field leadership roles at leadership and expertise in execution. Kristin has experience dynamic hi-tech companies and launching new brands and in the many facets of positioning fast-paced startups. Itamar boasts repositioning companies as & launching transformational the rare ability to approach any category leaders in alignment technology with agile innovation challenge with a deeply logical, with strategy, driving demand practices, including messaging, detailed, and strategic mindset and preference for solutions positioning, go-to-market, digital while adding creativity, innovation, in alignment with market marketing, social media, SEO, and balancing the needs of his trends and buying patterns and mobile, market analysis, content teams, company, and the people integrating acquisitions and marketing, demand generation, that compose them. That ability scaling organizations to support marcomm strategy, crisis has helped him succeed and transformational growth with communications, brand strategy thrive, regardless of the marketing optimal efficiency. and awareness. challenge in front of him. 32

THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Heather Salerno Adriel Sanchez Melissa Sargeant CMO | Appcast CMO | WalkMe CMO | AlphaSense CMO Super Power CMO Super Power CMO Super Power Marketing transformation. Communications. Driving growth. Heather leads global marketing Adriel is a marketing professional Melissa is a forward thinking, efforts for Appcast, managing with over 20 years experience strategic marketing leader, teams that will expand Appcast’s across a wide range of industries driving sales and profitability for presence and client base in both and geographies. He is a startups and industry leaders North America and Europe, thought leader, well-recognized both organically and through overseeing Appcast’s marketing people manager and natural acquisitions. She has been strategy and elevating the brand. storyteller who’s used his classic recognized for identifying and Her areas of focus include: direct marketing roots, keen reacting to market trends and leveraging recruitment marketing understanding of technology, and aligning sales and marketing insights and labor market expertise influencing capabilities to build strategies with business objectives to produce insightful content, lead and scale marketing functions. His to generate significant growth. generation and strategic account- largest contributions have been She leverages global experience based marketing to engage net- in the areas of sales-marketing with expertise in marketing new customers, market position alignment, digital marketing, diverse technologies with special development for new product developing end-to-end demand emphasis in global B2B software features and enhancements, generation practices from (SaaS and on premise). She has and development of customer awareness through purchase, and delivered high impact results like marketing programs to foster and leading cultural transformation. His achieving 25% year-over-year deepen customer engagement. skills range from digital marketing pipeline growth, delivering 60% strategy & execution to direct marketing pipeline contribution marketing, global online media and driving more than 50% optimization, inbound marketing increased sales, to name just a few. to SEM and beyond. 33

THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Kevin Sellers Gary Sevounts Ellina Shinnick CMO | Ping Identity CMO | Malwarebytes CMO | HubInternational CMO Super Power CMO Super Power CMO Super Power Balancing the art and science Scaling growth. Navigating complex organizational of marketing. structures. Gary is a full-stack growth CMO Kevin is a modern marketer with with a proven track record in Ellina Shinnick is CMO for HUB extensive digital expertise to drive building and scaling high-impact International, leading global growth and relevance for world- marketing teams and engines in strategy for both their B2B and class brands. He is a differentiated VC-funded, PE-owned, and public B2C organizations. Blending data, thinker that leverages insights and companies. His recent awards insight, and creativity, Ellina’s analytical tools to carefully balance include 2021 CMO of The Year marketing efforts prioritize driving the art and science of marketing in KYC / Compliance Space and revenue while engaging with both to help lead brands with exquisite 2018 Top 35 Marketing Executives customers and employees to positioning and storytelling that by Wall Street. His recent success create campaigns that resonate moves audiences to action. Kevin highlights include $1.3B --> $4.5B internally and externally and is also a distinguished omni- valuation of Socure, $640M help achieve customer success. channel storyteller with deep acquisition of Kount by Equifax, 4x During the pandemic, Ellina led experience that includes enterprise revenue growth in 3 years (Aryaka the charge for HUB to become strategy, brand building, product Networks), 17x revenue growth in 3 a valuable partner for clients and marketing and analytics all tied to years (Zetta.net) and 11x customer prospects by providing substantive, tangible business growth, ROI and acquisition cost reduction in 2 pertinent content and rewarding sustained brand strength. years (Zetta.net). virtual events. Ellina is committed to innovative marketing that has, and continues to, differentiate HUB in it’s marketplace. 34

THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Johnny Smith Kevin Spurway James Stanton VP, Marketing Services Chief Marketing Officer VP, Marketing | Empyrean | Encompass Health | Similarweb CMO Super Power CMO Super Power CMO Super Power MarTech optimization. Building an accountable Brand reinvention. marketing function. James is an equally left- and Kevin has over 20 years of right-brained marketing executive Johnny is the VP of Marketing experience leading high- who has built a career helping Services for Encompass Health, performance marketing teams. companies foster a culture of the nation’s largest provider of He is currently the CMO of innovation, while simultaneously rehabilitation hospitals. In his role, Similarweb. Previously, he served driving top-line revenue. He Smith leads a team of marketing, as the CMO of Appian, helping has a proven track record of communications, creative, digital to drive strong, sustained growth driving strategic planning and marketing and marketing research through the company’s IPO— the creative marketing to deliver professionals. Previously, he top performing software IPO of product innovation, B2B demand was national senior director of 2017. Prior to that, Kevin was SVP generation, brand identities, and marketing and communications of Marketing at MicroStrategy, sales growth. James is a cross- for Ascension, and system director where he was responsible functional leader and creator of of corporate communications for for product marketing and customer-centric experiences— St. Vincent. He began his career at management of the company’s applying data-driven insights to Indiana University Health, and has analytics solutions. He has held identify/address performance a Master of Arts in Communication similar senior marketing and gaps. He has a keen ability from Johns Hopkins University and corporate development positions to simplify complex business a Bachelor of Science in PR from at PTC and Altosoft. Kevin holds problems and ignite brands. Ball State University. He serves on a B.A. from Dartmouth and a JD He is a serial optimist, as well the American Lung Association from Harvard Law School. as a builder of marketing teams National Board through leadership, empathy, and collaboration. 35

THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Rebecca Stone Bill Strawderman Rashmi Vittal SVP | Cisco Customer CMO | GS1 US CMO | Productiv Solutions Marketing & CMO Super Power CMO Super Power CMO | Cisco Meraki Driving brand inside and out. Partnering with Sales to drive growth. CMO Super Power Powerhouse team building. Bill builds programs, platforms Rashmi is an accomplished and teams that grow revenue marketing executive with more and build reputation, with deep than 25 years of pre-IPO and large With more than 20 years of digital marketing roots and a corporate enterprise software experience in marketing B2B knack for using data to win. His experience, building and leading technology products, Rebecca core competence is to align marketing teams that bring to has consistently demonstrated marketing and business strategy market innovative, high-growth the value and return of marketing to build customer value across SaaS-based solutions for CMO programs on sales. Her in-depth content, channel and experience and CIO buying centers. She understanding of the customer dimensions. Bill balances a deep excels at developing revenue- journey, combined with a data- understanding of business drivers generating GTM strategies aligned driven approach, has helped with a broad, creative passion to product roadmaps that drive her achieve 5-10x growth in for making the best ideas easy market awareness and pipeline marketing-generated pipeline to find, use and advocate. These growth. Rashmi understands the throughout her career. On top of qualities, along with his dedication importance of strategic positioning the business results she delivers, to growing people, reinforce the paired with creative storytelling to Rebecca has a track record of critical role of company culture in motivate change and has led many building an adaptable culture and building enduring brands. messaging initiatives in her career. transforming her teams to create She has instituted best practices an impact where it matters most. to accelerate the sales cycle with value-building sales playbooks, comprehensive sales enablement, collateral and competitive intelligence. 36

THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Jamie Walker Misty Walsh Christopher SVP, Marketing | Keyfactor Director of Marketing P. Willis CMO Super Power | Centric Consulting CMO & Chief Pipeline Accelerating growth. CMO Super Power Officer | Acrolinx Demonstrating the power CMO Super Power Jamie Walker is a performance- of marketing. Transforming marketing driven marketing executive with into pipeline. a track record of accelerating Misty is a diversified marketing revenue growth for fast-growing strategist who has spent the SaaS companies. She is passionate As CMO, Chris informs marketing last several years in professional activities and brings a data-driven about mentorship and building services. She is a creative leader high-performing teams through mindset to the entire pipeline and problem solver who has design and optimization process, an approach centered on people, demonstrated success in building processes, and technology. Jamie with the goals of ensuring brand awareness, developing predictability for the business, and currently serves as the Senior marketing teams, and devising Vice President of Marketing at helping sellers exceed their goals. marketing strategies that deliver Chris is an innovative and results- Keyfactor where she leads several on business objectives. Misty global marketing functions — oriented executive with experience has always been drawn to developing successful marketing digital, brand, demand generation, opportunities where she can field marketing, content, and sales organizations. He has build and create. In her past few the proven ability to build from the communications, product, roles, she has had the opportunity and community — to develop ground up to drive growth for the to evolve team capabilities and company. His specialties include integrated, revenue-generating develop marketing maturity. campaigns that support Keyfactor’s brand strategy, marketing design Witnessing the effect of these and development, relationship growth plan. Before Keyfactor, efforts – whether that is new Jamie held various executive development, technical sales, business generated or seeing international market development, leadership roles at high-growth members of her team achieve tech companies. She currently conference management and professional success – is her public speaking. lives in Atlanta with her husband daily motivator. and two children. 37

THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Mika Yamamoto Gabi Zijderveld CMCXO | F5 CMO | Smart Eye CMO Super Power CMO Super Power Transforming go to market engines Motivating high performance to unleash new growth. global teams. Mika is insatiably driven to make Gabi is passionate about building a meaningful impact personally, new “stuff”: products, markets professionally and within the and strategic partnerships. And, community — to leave things mitigating the risks in Artificial better than they were before. Her Intelligence through advancing ability to create environments that the ethical development and cultivate both great marketing deployment of AI. She is a high- and great marketers has led to tech strategy, marketing and a track record of results. She product leader with 25 years of is an exceptionally dedicated vast international experience in leader, mom, philanthropist and Fortune 50 (IBM), pre-IPO start-up adventure seeker, and she believes and mergers & acquisitions. Gabi in going all out in every aspect of has had success launching v 1.0 work and life. products, leading go-to market strategies, new market entries, and execution of product, marketing, sales and partner programs across geographies and routes. She is accomplished at building strong partner ecosystems and collaborations with clients, media and analysts. 38

About Us Renegade CMO Huddles Renegade.com is the go-to content resource for B2B Today’s top CMOs are bringing amazing new insights, CMOs and other marketing-obsessed individuals. perspectives, ideas, talents to the table every day, yet Featuring the insights gleaned from over 500 CMO they often struggle to get respect in the C-Suite and interviews in the last 10 years, Renegade.com offers a find themselves isolated from peers. wide range of savvy content including: With access to a diverse network that has solved just Podcasts: Published every Friday for the last six about every marketing challenge, CMO Huddles is years, Renegade Marketers Unite, features interesting designed to help CMOs make faster, better, and more interviews with highly effective marketing leaders. informed decisions. Videos: Tuesday Tips, a short-form video series, offers Join expertly moderated, problem-solving timely insights from the CMOs of CMO Huddles. We conversations about current CMO challenges with also host a live streaming show featuring B2B CMOs highly effective peers in a circle of trust. All huddlers are every two weeks called Renegade Marketers Live. reasonably vetted to ensure high-quality conversations. CMOHuddles.com. Newsletter: The Cut, a monthly newsletter with For more information, visit thousands of subscribers, has delivered practical guidance for senior marketers for over a decade. InGo Blog: The Renegade blog provides news CMOs can InGo is a Software as a Service (SaaS) product that helps use every week. businesses create richer, more personal experiences, acquire new prospects, build communities of B2B Books: Renegade.com founder Drew Neisser has influencers and improve marketing ROI. InGo’s authored two highly acclaimed books, The CMOs customers range from the world’s largest media Periodic Table and Renegade Marketing: 12 Steps to companies like the Wall Street Journal to organizations, Building Unbeatable B2B Brands. such as the United Nations, and some of the largest event companies in the world. Special Reports: Renegade.com publishes a variety of special reports like its highly popular 12 Step B2B Brand InGo’s event marketing and content distribution Strategy Guide which is updated annually. solutions have been used to drive engagement with over 10 million people per year by some of the most Research Studies: Renegade.com’s research team trusted companies in media, technology, and events. conducts press-generating studies on behalf of B2B Ingo.me. brands like Appian, Conversica, Human Security, MCE, For more information, visit Riskified, Workforce Software, and more. Renegade.com. For more information, visit 39

101 Top B2B Marketing Influencers of 2022

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