THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Johnny Smith Kevin Spurway James Stanton VP, Marketing Services Chief Marketing Officer VP, Marketing | Empyrean | Encompass Health | Similarweb CMO Super Power CMO Super Power CMO Super Power MarTech optimization. Building an accountable Brand reinvention. marketing function. James is an equally left- and Kevin has over 20 years of right-brained marketing executive Johnny is the VP of Marketing experience leading high- who has built a career helping Services for Encompass Health, performance marketing teams. companies foster a culture of the nation’s largest provider of He is currently the CMO of innovation, while simultaneously rehabilitation hospitals. In his role, Similarweb. Previously, he served driving top-line revenue. He Smith leads a team of marketing, as the CMO of Appian, helping has a proven track record of communications, creative, digital to drive strong, sustained growth driving strategic planning and marketing and marketing research through the company’s IPO— the creative marketing to deliver professionals. Previously, he top performing software IPO of product innovation, B2B demand was national senior director of 2017. Prior to that, Kevin was SVP generation, brand identities, and marketing and communications of Marketing at MicroStrategy, sales growth. James is a cross- for Ascension, and system director where he was responsible functional leader and creator of of corporate communications for for product marketing and customer-centric experiences— St. Vincent. He began his career at management of the company’s applying data-driven insights to Indiana University Health, and has analytics solutions. He has held identify/address performance a Master of Arts in Communication similar senior marketing and gaps. He has a keen ability from Johns Hopkins University and corporate development positions to simplify complex business a Bachelor of Science in PR from at PTC and Altosoft. Kevin holds problems and ignite brands. Ball State University. He serves on a B.A. from Dartmouth and a JD He is a serial optimist, as well the American Lung Association from Harvard Law School. as a builder of marketing teams National Board through leadership, empathy, and collaboration. 35