11 Animation Why not bring your document to life and create a dynamic experience for your audience? Our primal brain is trained to spot movement. Movement = Attention Any message falls flat if delivered in yesterday’s fashion instead of tomorrow’s. Creating a dynamic client experience does not have to be that hard - in fact it can easily be done with RELAYTO animations. Auto-animated pages draw attention in one click. Custom animations can go further. They help you control the pace of information, reiterate key points and focus your reader by enhancing visual interest. This increased attention to detail will allow them to see the forest, as well as the individual tree.