Case Study - Kimble

CASE STUDY Leveling the Playing Field G2 Crowd Platform Strengthens Provider’s Marketing Against Well-Funded Competitors Kimble Professional Services Automation selected G2 Crowd and its platform of verified user reviews to raise awareness of Kimble’s PSA solutions. Leveraging the breadth and robustness of the G2 Crowd Kimble is a leading specialist platform, Kimble was able to extend its marketing efforts and reach more Professional Services prospective customers. This allows the firm to invest more resources on Automation SaaS product development and customer success. vendor. Kimble’s unique augmented intelligence The Challenge: Facing Off against Well-Funded Competitors framework helps drive customer-defined best Kimble Professional Services Automation faces some very well-funded competitors, practices that improve which use their marketing dollars to promote PSA offerings that are actually part performance. It offers of product suites. Kimble, however, specializes in PSA and partners with providers forward- looking intelligent of complementary offerings, giving customers “best-of- breed” solutions. With its insights that guide managers strong focus on innovation and customer satisfaction, Kimble has devoted far more to optimize decision-making. resources to product development than marketing and sales. Its goal is to have a product that speaks for itself. But how could Kimble ensure that is solutions don’t lose visibility amid a sea of competitors buying online advertising? Kimble’s answer was G2 Crowd and its platform of verified user reviews, many of which include a screenshot to improve the content and reliability of the review. 100+ Reviews 100 61 Reviews 50 43 Reviews 1 Review 0 BEFORE G2 CROWD YEAR 1 YEAR 2 TODAY

CASE STUDY THE RESULTS To date, G2 Crowd has helped Kimble PSA drive more than 100 reviews. Well-Qualified Increased Brand Competitive Leads Awareness Wins “G2 Crowd gives people choice The Results – Brand Awareness and Qualified Leads from multiple providers—it doesn’t matter how many G2 Crowd’s verified user reviews assure Kimble that “real” customers are marketing dollars a firm has commenting on its PSA solutions, as well as competitors’ products. Through G2 to spend. It’s not about telling Crowd, prospective customers gain a balanced and independent view of multiple people what to buy: it’s about PSA solutions in one place. Kimble’s results include higher brand awareness and educating buyers.” well-qualified leads. Kimble also leverages its high user-satisfaction ratings in the highly competitive Mark Robinson, PSA category to reach prospective buyers. This is a distinct advantage, as Kimble’s Chief Marketing Officer, solutions may not be highly visible on the web because some competitors have Kimble Professional Services larger marketing budgets for online advertising. Automation Thanks to G2 Crowd reviews, customers are also able to see how Kimble’s PSA solutions work with complementary “best-in- class” products from other vendors. This allows Kimble to gain an edge against larger firms with suite solutions that include a PSA component. The Action Plan – Leveraging G2 Crowd Reviews By using G2 Crowd as a key part of its marketing efforts, Kimble has leveled the playing field for its specialized PSA solution. Kimble’s customer success teams point clients and prospective customers to the G2 Crowd site for impartial and independent reviews. Reviews also establish an important feedback loop, creating a better experience for users. In addition, Kimble sees a trend toward moving away from product suites to individual products. Capitalizing on this idea, Kimble ensures that its products can be integrated with other software to customize user experience. Thanks to G2 Crowd, the best vendors of each software category rise to the top, accelerating the industry shift to best of breed. www.g2crowd.com | 847.748.7559 | [email protected]