T2 Money changers T2 Money changers Think If your service were a part of money transactions, what would it look like? For example, if every payment carried information about you or your customers, what would that be? How useful could you make it? How will the changing landscape of money affect your business and customers? Say Communicate why people can trust your organization. Highlight your customers’ s Reimagine transaction trust as an asset you can extend to new st and payment as a source financial offerings. of innovation and Do Move to where people are going to manage money, and build on services they already competitive advantage. use (i.e. technology like SMS or services like neobanks). Follow these closely and look for new product opportunities around people’s money goals. d sugge jor F 33 34