the team meets up every day for a short 15-minute standup meeting. People are Combining literally standing up during them, in order to force them to really keep it short and One of the strongest efficient. The goal is to have each member of the team answer three questions at the forces forces of agile marketing standup meetings: is the manner in which it works with cross- functional teams. The standup meetings have business 3 owners, with very different backgrounds, working alongside What did 1 Are there marketing professionals of all kinds. Team members learn I do any obstacles yesterday? 2 that stand in tips, tricks, approaches or insights from one another What will which they would never have gleaned on their own. When I do today? my way? you go agile, you will be surprised how much you and your colleagues will learn about your organization or the expertise of others. Information that is hugely valuable to everyone trying to maneuver in a fast paced environment. With this approach, everyone involved in the team knows everything they need to know Innovation about the project on a permanent basis and–as important—they know that the others know it too. Everyone agrees together on what the priorities are too, which is a problem that a lot is not grown in a of marketing departments are facing (often the prioritized project is the one tabled by the greenhouse, business owner that is screaming the loudest or carries the most weight). 21 it evolves in an The Cross The great thing about this methodology and especially the daily standup meetings is Innovation ecosystem. Manifesto12 that you create an ultra-transparent and open environment that leaves little room for miscommunication.