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2 Ch Simplicity also comes from empowerment. Instead of fostering long and tedious approval media, blog or advertising activities. Newsjacking only apt er tw processes involving many tiers all the way up the chain, we trust that our marketing experts works if it goes fast. Waiting for approval from 6 levels of o know what they are doing (together). That allows them to react with the least possible delay. management will not cut it. Just keep it simple. EMC We want to keep that window of opportunity wide open and get our message out there in C orpor time – in essence, striking while the iron is hot. Like when we newsjack an item for our social at e M ark etin g g oe s agi l e: our s t Timing is or y everything! 32

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