Company size and marketing Primary responsibility department size in marketing Company size Primary responsibility 500 to 999 29% Marreting operations 19% Marret research 3% 1,000 to 4,999 35% Corporate marreting and communications 13% Demand/lead generation 2% 5,000 to 9,999 Brand management 24% 11% SEO/SEM 2% 10,000 to 24,999 7% Product marreting 10% Creative 2% 25,000+ 5% Social media or infuencer marreting 7% Program management and e~ecution 2% Total 100% Event planning 6% Analytics 2% Advertising 6% Strategy 2% Marreting department size E~ecutive management 4% Website management 1% 1 to 9 1% Channel management 4% Other 0% 10 to 19 3% Content production and editorial 4% Total 100% 20 to 49 11% 50 to 99 23% Age and job leve l 100 to 199 30% Age Job level 200 to 299 14% 300 to 399 8% 25 to 40 43% Senior Manager 19% 41 to 56 51% 400 to 499 4% Director 37% 57 to 75 VP or General Manager 30% 500 or more 6% 6% E~ecutive or C-level 14% Total 100% Total 100% Total 100% Industry Industry Agriculture 2% Retail and eCommerce 21% Education 4% Mining and E~traction 0% Chemical 4% Consumer Goods and Services 11% 4% Wholesale 0% Healthcare and Life Sciences Manufacturing 10% Government and Public Sector 0% Financial Services and Insurance 7% Technology (Hardware, Software) 4% Nonproift 0% Telecommunications 6% Transportation 4% 0% Other Automotive 5% Professional and Technical Services 3% Media, Entertainment and Publishing 5% Total 100% Travel and Hospitality 3% Construction 5% Utilities and Energy 3% 29 Airtable 2022 Marketing trends report