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Methodology The study includes 300 respondents who are ‘senior manager’ and above in their marketing department. Company size and marketing Primary responsibility department size in marketing Company size Primary responsibility 500 to 999 29% Marreting operations 19% Marret research 3% 1,000 to 4,999 35% Corporate marreting and communications 13% Demand/lead generation 2% 5,000 to 9,999 Brand management 24% 11% SEO/SEM 2% 10,000 to 24,999 7% Product marreting 10% Creative 2% 25,000+ 5% Social media or infuencer marreting 7% Program management and e~ecution 2% Total 100% Event planning 6% Analytics 2% Advertising 6% Strategy 2% Marreting department size E~ecutive management 4% Website management 1% 1 to 9 1% Channel management 4% Other 0% 10 to 19 3% Content production and editorial 4% Total 100% 20 to 49 11% 50 to 99 23% Age and job leve l 100 to 199 30% Age Job level 200 to 299 14% 300 to 399 8% 25 to 40 43% Senior Manager 19% 41 to 56 51% 400 to 499 4% Director 37% 57 to 75 VP or General Manager 30% 500 or more 6% 6% E~ecutive or C-level 14% Total 100% Total 100% Total 100% Industry 28 Airtable 2022 Marketing trends report Industry Agriculture 2% Retail and eCommerce 21% Education 4% Mining and E~traction 0% Chemical 4% Consumer Goods and Services 11% 4% Wholesale 0% Healthcare and Life Sciences Manufacturing 10% Government and Public Sector 0% Financial Services and Insurance 7% Technology (Hardware, Software) 4% Nonproift 0% Telecommunications 6% Transportation 4% 0% Other Automotive 5% Professional and Technical Services 3% Media, Entertainment and Publishing 5% Total 100% Travel and Hospitality 3% Construction 5% Utilities and Energy 3%

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