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The percentage of marketing leaders who report it’s ‘slightly, moderately, or very easy’ to make real-time, data-driven decisions. Do not use no code/low code tools 66% Use no code/low code tools 82% Total 79% Thiepiafici gielfem akiifcgeli diaweohleaiplaieihifaeolakflowe aieieffici Do not use no code/low code tools 55% Use no code/low code tools 79% Total 7% No code makes tool adoption less painful On average, the marketing leaders we polled use 20 marketing tools on a regular basis. This year’s report found that marketing leaders added an average of 8 tools to their stacks in the past 8 months, and 82% of marketing leaders expect the number of tools their teams use regularly will increase over the next 12 months. 20 8 82= The number of tools marketing Number of tools leaders added of leaders expect the number teams use on a regular basis. in the last 12 months. of tools to increase oEer the next In 2021, this number was 26. 12 months. According to the Marketing Technology Landscape, and focus their budgets on iterative growth, rather than there are 9,932 marketing technology solutions currently huge transformations. What’s already changing, however, available, up 24% from 2020. How organizations navigate are the types of tools marketing teams are adopting, this landscape will likely change as inflation continues to and how they’re connecting data and information across rise—we expect teams to consolidate tools to cut costs; these tools. choose flexibility over rigid, use-case-specific solutions; 22 Airtable 2022 Marketing trends report

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