11 ALASKA AIRLINES BRAND GUIDELINES Colors LET’S GET DIGITAL. The Digital Color Palette ncludes variations on the Brand colors for use specifically and only in digital spaces. Colors for user interface elements including Buttons, Icons, Links, Headings and Type. This palette is currently being refined to include continuous user interface needs. The HEX values shown are for general reference and subject to change; please email Digital-Experience-Guide@ alaskaair.com for the latest version. Digital Midnight Blue Orca Digital Midnight Blue White Cloud Mist Dusk White Shark Manatee Fog Galapagos Digital Atlas Blue Digital Breeze Blue Digital Tropical Green Digital Palm Green User Interface Digital version of brand colors modified for greater vibrancy on-screen and digital usage HEX: 01426A HEX: 222222 HEX: 01426A HEX: 01426A HEX: FFFFFF HEX: 6E7783 q HEX: F7F7F7 HEX: 9FABBB HEX: E8E8E8 HEX: C8C9C7 HEX: 336787 HEX: 008568 HEX: 53B390 HEX: 0074C8 HEX: 00C7E6 HEX: C0E585 Typography For all live type: headlines, labels, headers, body copy, and legal Background Colors for backgrounds and dividing lines