LOGO DO’S & DON’TS: Albertsons Companies Foundation (Corporate Division) Maintaining brand integrity The primary visual representation of the brand is the logo. The examples shown here illustrate some possible misuses that should be avoided. Altering the logo in any way weakens its impact and its trademark status. Please do not: A) Add graphics to the logo. B) Disproportionately scale the logo. C) Place an image inside the logo. 13