5 Lines about Alex
Alex Shevelenko: Co-Founder & CEO of RELAYTO & Host of Experience-focused Leaders pod ................................................................................................................................................................................................................................................................................
Expert: Marketing, Customer & Employee Experience Design, Future of Work, AI & Cloud ................................................................................................................................................................................................................................................................................
Founder: RELAYTO & Glocal Ex: SuccessFactors|SAP, Salesforce, Oliver Wyman, Microsoft ................................................................................................................................................................................................................................................................................
Academia: Stanford MBA, Penn BSE & BA, book research assistant for Dean of Wharton ................................................................................................................................................................................................................................................................................
Awards: 60+ digital experience & comms. Excellence in Management Consulting, USA ................................................................................................................................................................................................................................................................................
Author: 'The Experience Is The Message' on the business of stories in the AI era, upcoming ................................................................................................................................................................................................................................................................................
Why Alex founded RELAYTO?
An avid reader and slide-maker, Alex always yearned to bring great ideas to life. He just never dreamed that he would do so by creating software that instantly turns your PDFs into interactive documents and presentations.
Why change the good-old PDF? During Alex’s career building iconic business software products, everything evolved into a more compelling experience, except print-optimized PDFs. There are 10,000 times as many PDFs as web pages today*. Yet in our attention-poor world, PDF is where must-read publications, presentations & knowledge goes to die. It's the coffin for you big ideas on screens.
So Alex founded RELAYTO/ to transform static, pre-Internet & pre-mobile content into a digital experience fit for modern humans. (See & hear his own http://rla.to/pitch. It used to be a PDF.)
It worked! To date, RELAYTO/ users at organizations like Accenture, Salesforce, Saastock, Ogilvy, Newsweek & PwC have authored over 75 award-winning interactive experiences. And it's just the start since the AI-powered platform gets smarter with every document it makes, manages and measures.
Trained by brilliant professors during his Stanford MBA, Wharton BSE and the University of Pennsylvania BA studies, Alex credits his wife and 3 kids as his most demanding and inspiring teachers. For example, they are not impressed by this bio.
An American who had built organizations in London, Paris & San Francisco, Alex is now 100% virtual and uses all the time that freed up from travel -- to write the first interactive non-fiction book about the future of virtual storytelling in the era of AI, behavioral & neuroscience.
That's Alex’s story. His dream is that you share yours with RELAYTO/
*Source: Adobe & Netcraft
RELAYTO Intro
Super-charge your PDFs with RELAYTO...
RELAYTO instantly turns conventional PDFs & slides into compelling online experiences, fueled by analytics & interactivity.
Founded to advance the art & science of visual storytelling in high-stakes communications, RELAYTO's ultimate goal is to empower 1 billion people to succeed with their ideas.
Experience-focused Leaders Podcast
Stories of engagement across the customer journey
Welcome to the Experience-Focused Leaders Podcast, where we bring the most important ideas to life!
Join us each week as we delve into a wide range of topics surrounding experiences and client-centric ideas. Through engaging conversations, we explore the principles, strategies, and insights that drive exceptional customer experiences and business growth.
Mentions & Sources in the Press, including:
Additional Press Mentions and Sources:
Newsweek:
- How blockchain could change the way we think about governance
- How Financial Inclusion Could Add $3.7 Trillion to the Developing World
- AI & Data Science in Capital Markets
Business News Daily:
International Business Times:
- Blockchain and big data worth watching in the coming year
- Meet the people adding $3.7 trillion to the developing world with financial inclusion
- Chancellor Philip Hammond Drives UK Fintech Boom
- Ethereum's Vitalik Buterin bets on the future of Futarchy
- Technology start-ups pitch to heavyweight Chinese investors in first CKGSB 'China Start' programme
- Tendermint talks about consensus and the 'internet of blockchains
- Apple is big in China because it's only really competing with Samsung
International Business Times:
NOAH Conference:
Expert Quotes and Customer Testimonials:
Why Experience Matters:
"In 10 years there will only be two types of communicators in business, those working smarter with RELAYTO, and those looking for work"
Aaron Au
Co-Founder & CTO, SuccessFactors (SFSF)
"If your marketers say 'we' can't afford to turn PDFs into interactive experiences. Maybe you can't afford those marketers"
David Karel
Head of B2B Marketing, LinkedIn
"The first problem of communication is getting people's attention...
The most basic way to get someone's attention is this: Break a pattern"
Chip Heath
Author, "Made to Stick", Professor Stanford Business School
"Competition brings out the best products and the worst PDF product literature"
Per Stritich
Vice President of Sales for Germany & Central Europe, Box (BOX)
"If interactivity was an Olympics event, RELAYTO would win gold"
Alex Hoye
CEO, Faction Skis | Co-Founder & CEO, GoIndustry (LQDT)
"A delicious reading experience ...RELAYTO has everything; animations & annotations, videos and words, snacks and substance, and did I detect a hint of nutmeg?"
Renaud Visage
Co-Founder & CTO, Eventbrite
"RELAYTO is bringing sexy back ... to PDFs and PPTs"
Jiun Tan
Digital Ventures & Innovation Program Manager, Accenture
"Our go-to-market force is strong with this one"
Samantha Ahmed
Global Marketing & Communications Manager, Startupbootcamp
"There are two types of people in the world:
those who are content to blend in, these people walk through life like beige socks, uninspired and bored.
Then there are those that expect more. They are exciting! They have pizazz!
Eventually, the beige sock people get lost or devoured by the ones who stand out. Do you want to be devoured?"
Christopher Walken, Actor :)
Photos
Click on Alex's photos to download.
AUTHOR
The fastest way to build digital experiences. We empower businesses to convert PDFs, presentations and other content into interactive experiences & webpages with instant branding, analytics & more
