Brand Colors Name Secondary Colors Primary Colors Navy Green Red Gold Blue Pantone 534 C 360 C 2347 C 1235 C 2171 C CMYK 100 85 39 33 60 0 100 0 0 100 100 0 2 27 97 0 68 20 0 0 RGB 21 48 86 114 191 68 239 0 0 248 188 31 62 164 220 Hex 153056 72BF44 EF0000 F8BC1F 11A9F5 Allentown’s primary brand palette uses our city’s flag as inspiration, then adds saturation and complimentary shades and hues for liveliness, pops of color and ample design options. This palette can be used across the entire brand. Pearl P 7-9 C 2 4 15 0 249 240 217 F9F0D9 9