Brand Illustration Rules 15 Illustrations are abstract, graphic, simple shapes; not complex Allentown-specific graphics refer to benefits, our green spaces, waterways, city life and more Use complementary design elements, such as simple shapes, lines and color blocks Only brand colors can be used in brand illustrations No one color should dominate the design, keep colors balanced When including a logo in brand illustrations, it should be navy or pearl When Creating Graphic Elements for Brand Illustrations: Select an Allentown benefit; green spaces, waterways, city life, etc. Create an abstract, one-dimensional graphic that illustrates the benefit. Use simple shapes, lines and color blocks to add interest, depth and balance. Keep it simple, do not add detail. The graphic shouldn’t be literal, but open for interpretation. Example: The Albertus Meyers Bridge or 8th Street Bridge makes a great abstract graphic by simply mimicking the shape of its arches.