Category Illustration Rules Illustrations should be abstract and simple, not complex Category illustrations must use the appropriate icon and color palette Additional graphics must refer to the category benefits or messaging Use simple shapes, lines, and color blocks as complementary design elements Always use high contrast colors when including our logo or type in category illustrations 18 When Creating Graphic Elements for Category Illustrations: Follow the same process as for brand illustrations; however graphics for category illustrations should refer to category messaging. Use the appropriate category icon and color palette. Keep it simple, do not add detail. The graphic shouldn’t be literal, but open for interpretation. Example: A frothy mug of beer can make a great abstract element for our culinary category by adding a color block at the top to represent the foam and circles for the bubbles.