2.2.7 Basics/The design/Basic elements The colors Business-to-consumer Primary colors Red: Usage only Secondary colors for private customers. (including gray) for eye-catching These colors are best used to achieve the for private and elements desired impact as described below. business customers Corporate Color Pantone 287 Pantone Cool Gray 10 Pantone 1797 Pantone 158 Pantone 7406 Pantone 363 Allianz Blue Pantone 287 CMYK100/65/0/15 CMYK0/0/0/72 CMYK10/100/90/0 CMYK0/65/100/0 CMYK0/25/100/0 CMYK80/20/100/0 RGB 17/51/136 RGB 148/148/148 RGB 198/0/0 RGB 241/112/26 RGB 251/188/1 RGB 33/111/44 Pantone 287 Pantone Cool Gray 10 Pantone 158 Pantone 7406 Pantone 363 60% 60% 60 % 60 % 60 % CMYK60/35/0/10 CMYK0/0/0/56 CMYK0/40/60/0 CMYK0/15/60/0 CMYK48/12/60/0 RGB 66/107/179 RGB 193/193/193 RGB 249/162/102 RGB 255/210/107 RGB 128/179/135 Pantone 287 Pantone Cool Gray 10 Pantone 158 Pantone 7406 Pantone 363 40% 40% 30 % 30 % 30 % CMYK40/20/0/7 CMYK0/0/0/38 CMYK0/15/30/0 CMYK 0/5/30/0 CMYK24/6/30/0 RGB 129/156/204 RGB 215/215/215 RGB 254/212/166 RGB 255/232/166 RGB 196/214/187 Pantone 287 Pantone Cool Gray 10 Impact: Impact: Impact: 20% 20% Orange is engaging, Yellow is likeable, Green is knowledge- promotional and cooperative and able, informative and CMYK20/10/0/5 CMYK0/0/0/25 product-oriented. communicative. competent. RGB 149/171/201 RGB 235/235/235 Pantone 287 Pantone Cool Gray 10 8% 10% CMYK8/4/0/0 CMYK0/0/0/12 RGB 229/236/246 RGB 245/245/245 33